I believe branding goes hand in hand, and I think branding is a subset of marketing and advertising. You market and advetise to improve sale and in return increase profit, before you can advertise your products, you must brand itBoth are important marketing and branding as well. Marketing is all about to get attention of people or costumers. So attract the people id also part of business. Branding is used to keep attention. In my thinking both are important and favor the business in their respective terms.