To answer to this question posed, the answer will be it depends on what type of internet business and offline businesses we're talking about. Not all are suitable to get wider reach to customers online
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In my opinion reaching a wide customer base on the internet depends hugely on how much you are willing to sacrifice for advertising, the more adverts the more people get to see you and you make more sales, the less adverts the less your visibility and your salesAt the moment the internet and technology is everything. We rely on it for every small thing that we may do throughout the course of a day and naturally so as this is very important for finding out information and even for shopping. However, are internet businesses a better way to succeed that regular stores that have a physical location?
If you think about it, when you have a physical store, you are limited to the people within that area and therefore your customer base extends to those that are within the area and those that may be passing through the area on the off chance. However, if you have an internet business you are able to reach a much broader customer base that could even be global if you decide to offer that as a shipping option, which could be much better for your business success and expansion as well.
What are your thoughts on this? Do you think a physical or internet business is bound to generate you more success?