This is more in line with investing in the person, so their following, etc. Instead of investing in a brand or company. In a way the person is the brand. Anyway, have you ever invested in someone? I invested money in a friend of mine who was producing an album, sadly it didn't get made and he ran off with the money. I learned my lesson there, that investing in anything, a person a company, whatever it may be, is not necessarily going to result in a winfall of money or anything like that. Sometimes it results in failure and your investment gone.