I think the both two are quite good but sometimes it depends on how they are being used by people. personally I will prefer the use of Facebook due to the fact that alot of people both in urban and rural areas are using.
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I prefer Facebook to Instagram because it has a lot of uses including the old and The young ones so you can easily promote your products on Facebook and you can even advertise to the right peopleWhen it comes to building an online presence for the aim of starting a business, which do you think is better between Facebook and Instagram?
To me I prefer Facebook to use in advertising my business because the number of traffic in Facebook is very large, Facebook is the best way to use in business.