For someone who has reached their 40's ( my father) should he try to invest in opening an online store like on amazon, etsy regarding the sale of his niche products that just aren't seeming to hold up selling in the traditional brick and mortar store fashion. The thing is that he seems to really like the way things are but the books say something very differently.
Since the physical store is not doing as expected, he should try and hoist his business online and see if the situation will improve. I will advise that he runs the two together for sometime and see which one is more profitable to him.For someone who has reached their 40's ( my father) should he try to invest in opening an online store like on amazon, etsy regarding the sale of his niche products that just aren't seeming to hold up selling in the traditional brick and mortar store fashion. The thing is that he seems to really like the way things are but the books say something very differently.