First of all and as you know, each Social Network has its own characteristics, related to the concept they propose to users as media. Thus, these qualities print different dynamics of interaction, which should be taken into account when formulating your Social Media calendar.
Publish on Facebook a maximum of 4 times a day, or 20 to 30 times a week.
Publish on Twitter six times a day, or more.
Publish on LinkedIn once a day, Monday through Friday.
Publish on Pinterest between 5 and 30 times per day.
Publish in Google+ a maximum of 3 times a day.
Publish to Instagram 1 time per day.