personally to me I will prefer Facebook as an interesting platform for it population and popularity I very high compared to other platforms.
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When it comes to the issue of population and wider reach then facebook definitely have a good advantage to do a good awareness reach to a wider audience.And their method of getting your desired target is an advantage.All social media platforms have their own unique brand of expertise, created to clear different pain points and can help you in diverse ways. In terms of reach and active users, Facebook without doubt is the worlds most popular and largest social network. It is even the best for advertising efficiency because they have the best tools in the market to help you achieve your goals.