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What to do if seo techniques doesn't work?

SEO will definitely work is done properly follow Google webmaster guidelines. The alternatives to SEO are:

SEM
SMO
Email marketing
PPC
 
It seems like the cheapest alternatives to SEO are banner advertising, paid social media boosting, and guest posting. However, though, quality pay-per-click can be very expensive, though effective. Anyway, another way to get around the problem is to hire experts to do SEO. In that case, you can't go wrong - but don't fall for scam companies.
 
RH-Calvin said:
SEO will definitely work is done properly follow Google webmaster guidelines. The alternatives to SEO are:

SEM
SMO
Email marketing
PPC

I agree with this. SEO will work if you do it right.
 
The primary purpose of SEO is to bring organic traffic to your site by ranking on search engines for certain keywords. SEO is very competitive and you might not be able to rank your website even when you have done SEO properly. In that case you can either do search engine marketing, that ranks your website for paid search, or social media marketing for traffic
 

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