Let me ask you a question when you want to search on Google would you search just for health tips or ask specific questions like “keto diet tips for pregnants” “breakfast ideas for vegans” etc. I know you will try to be as much specific as you can and try to ask the question that you want to learn. The very same logic applies to using keywords in your website and web content. Your chances of being discovered dramatically increase when you are using specific key phrases or long-tail search terms instead of generic keywords. Long-tail search terms are more effective in improving the visibility of your website on searches. However, make sure to practice industry standards of 5 percent keyword usage in your content.
