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What are the differences between SEO and SEM?

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
 
SEM does not help SEO. If you use paid ads to target specific keywords and get search engine traffic, that does not positively or negatively affect your SEO efforts.
 
the major differenmce between SEM and SEO Is that search engine marketing is paid practiose like google ads, display adds, google campaigns nad Search engine optimization is free practise where you have to place keywords onh your websites relevently.
 
SEO is for organic ranking on search engines whereas SEM is for paid ranking on search engines. When you do search engine marketing, you basically target keywords and appear on search engine result pages on paid search, or ads, category when people search for your target keywords. SEM requires a lot of investment. Everytime people click on your link, you will have to pay money.
 

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