It does not matter whether you are selling from your own self hosted store or through stores in online marketplaces, effective SEO is imperative for any online store's success. In order to measure the efficacy of your SEO efforts, tracking Key Performance Indicators (KPIs) is essential. SEO on an online store is more than just incorporating keywords and building backlinks, it involves a lot of strategies such as conversion rates, Return On Investment, organic visibility, session duration, and more. In order to measure SEO analytics, you should address coverage gaps, page speed, bounce rates, organic click-through rates, backlinks, keyword rankings, and traffic.
