Indeed it is, it might not have always been so but this age and now, social media and it's influence can't be downplayed anymore, it's so important today it's the major source for marketing
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It has become a reality that social media has come to stay and any business that wants to be relivant should embrace the trend of social media marketing to drive their business,and good a thing the rate of advertisment and getting awareness is very cheap.Yes is very beneficial cos I consider it helpful, in every aspect of your business, if you are used to social media network you will know. Unless you are not used to them, you business can be come what you never expected, that's if you do advertise on social media. A lot of benefits on it.