Social media platforms offer sales opportunities. If you use Facebook, you have to potential to sell to 3 billion people, of you use Instagram and Tiktok, you have the potential to sell to over 1 billion people. However, you don’t get sales just for promoting, the actual conversions rely heavily on your follower count. You will be able to reach only those people who follow you. So, you need to invest time, effort, and money in growing your social media audience.
