What is better, SEO or PPC?

[HK World]

Search Engine Optimization (SEO) is free and increases organic visitors to the website.

Pay Per Click (PPC) is a paid activity to get instant visitors or traffic to the website.

SEO & PPC both serve different purposes!

If you want instant traffic, then choose PPC and if you have enough time, go with SEO.

Both are good for your business but it depends on the requirement which will be the best for your business! So we should first discuss the requirements and goals and then choose the one SEO or PPC!

 

[MikeHo]

Yes both are different option to get traffic and if I need to explain simple line that SEO is organic traffic without spending money directly while PPC is kind of paid traffic with better conversion.

 

[Jason76]

Search Engine Optimization (SEO) is free and increases organic visitors to the website.

Unfortunately, SEO being free isn't possible these days, even for easy terms. It takes a huge amount of money to create material to rank and that's just one obstacle. In fact, a lot of champions in the field are paying big bucks to SEO companies.

 

[Busybee]

SEO is better if you want to increase traffic to your website. PPC is best if you want to sell your product or services, and you want to display your goods to target customers.

 

[Nomad]

SEO is certainly better than PPC because SEO is basically free whereas PPC needs money. However, despite doing SEO< most of the time you might not even be able to rank, so there will be no search traffic. PPC on the other hand will start giving you traffic as soon as your campaign is live.