Even though you need every green content on your site that brings you traffic all year around, having seasonal traffic can also help you. Seasonal traffic means getting traffic spikes during the holidays or events. In order to get traffic spike, you will have to prepare your website to incorporate keywords that reflect seasons, and holidays. For instance, if you want to prepare for Christmas, you will have to use keywords that used Christmas as your main target. You will also have to publish content that exclusively focus on holidays and events.
