Quite great points you highlighted there. Not only is digital marketing very important as a lot of businesses are now online - but the ability to have or create loyal audiences that you can easily reach at anytime is a great factor.
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Many business are now flourishing because they are digitalizing their business by taking it online , online business spreads faster and get popular easily than offline business ,It is important for businesses to utilize digital marketing especially with the current trend and also the fact that more People are now taking their business online