This is also what I will do at I think increasing price is actually the most easy decision to come to a fishery when your competitors have also increased their price so as to accommodate the new change in the cost of raw materials.I'll most likely increase either the price or reduce quantity of the products or services but definitely not the quality. The quality is the real deal, it is one of the things that differentiates a business from the others. The customers' response to both increased price or reduced quantity will determine which one would stand.