Planning, whether you’re starting a real estate business, a corner coffee shop, or a company that manufactures rocket parts, it’s a good idea to write a business plan. If you haven’t had any experience in the real estate industry, it’s a good idea to get advice from someone who has. Branding is important for businesses of every size. If you’ve got a memorable brand, it’s easier to build credibility, look bigger than you are, attract customers, and in general be the first person or company people think of.