Bitcoin is gaining popularity just because it is a decentralized money and it does not give the third party power over your money . It also give you autonomous power over your spendings and that is why bitcoin has become so popular.
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Bitcoin is decentralized in the true sense. Even though most of the coins call themselves decentralized coin, they are created and managed by companies, for instance Ethereum despite being decentralized, is controlled by Ethereum Foundation whose chair is Vitalik Butrin.I believe that one of the main thing that ensured Bitcoin's popularity is because it is completely decentralized and one of the best cryptocurrency project that you can see out there.
Also it is the first original known cryptocurrency blockchain technology that is known to human being which laid the foundation of every other cryptocurrency that we have today.
Bitcoin is decentralized in the true sense. Even though most of the coins call themselves decentralized coin, they are created and managed by companies, for instance Ethereum despite being decentralized, is controlled by Ethereum Foundation whose chair is Vitalik Butrin.