Are you having a difficulty in generating constant leads for your business? If yes, then it is time to revisit your online advertising strategy. But first, you need to understand all the concepts behind online advertising and how you can leverage them to increase your leads.
This article will delve into the concepts of online advertising, what It entails, look deeply into Fixed costs, PPC, CPC, CPM, and other related terms. Online promotions is affected by a number of factors that can be used to indicate the progress of the implementation of your marketing strategy. A well-executed online advertising strategy will guarantee consistent leads to your business. First, let us understand what online advertising is and why you need it in your business.
What is an online advertising and why is this strategy important?
For quite a while, we have been dependent on producing quality content for our audience. Yes, content still remains one of the primary factors to consider when developing your online advertising strategy, but at the same time, other factors also come into play.
Rather than relying on organic content to drive traffic to your website, premium channels are available that enable you to push your ads based on user demographics, keywords, search intent, and other factors.
Paid online advertising allows you to reach consumers who are already looking for what you have to give. Your paid marketing plan will be determined by the following factors:
- The objectives of your business.
- The profit you wish to get from the business.
- Your budgetary allocation for the advertisement plan.
Getting started in online ads can be intimidating because as we all know, the internet is vast and filled with jargon and technical terms. However, if you split it down into smaller pieces, online advertising does not have to be frightening. And the benefits to your business and the opportunities it opens for you make it a worthwhile endeavor.
To begin with, don’t get confused in determining how you will assess the impact and the performance of your business. If you’re new to online ads, tracking Cost Per Click (CPC), ad views, and related website traffic may seem like a far cry from calculating how effective a leaflet is over a TV commercial. It will all seem strange at first, all you need is to take one step at a time to demystify online advertisements.
Before you settle for the type of online advertising that you will use, you first need to consider:
- What you want to promote – this is the product that you are selling. This will help you determine the type of message that you will pass around in order to encourage your audience to buy.
- Consider when you would wish to advertise your products and the desired duration of the advertisement.
- It is important to consider your budgetary allocation. This is the amount of money that will go to your advertisement and the rate at which the money will be disbursed i.e., daily, weekly, monthly, etc.
- You should have a mechanism in place for tracking your progress. For instance, you can use the statistic given by Google Analytics to track your advertisement progress.
There are many types of online advertising options that you can opt for. Some are paid while some are free. It is recommended to go for premium advertisement platforms since they are stable and they offer value for money, unlike the free options.
Some examples of paid online advertising include:
Buying Google Ads
Given that Google is the world’s most popular search engine and traffic driver on the internet, it is not surprising that it is at the top of the premium services list. Google Ads, previously called Google AdWords, seeks to provide their customers with the best search results possible so that they can get value for their money. They accomplish this by organic search ranking as well as Pay-Per-Click (PPC) advertising for individuals and businesses.
Using Social media Platforms.
While you continue to create consistent free social media content, you may want to consider monetizing your brand through the premium services offered by social media platforms. Since social media takes a great chunk of the online community, it is very easy to get your target audience on social media who will consume your advertisement. Social media platforms like Facebook, Twitter, Instagram, TikTok, etc. Have come up with monetizing content while at the same time offer targeted advertisement options.
If you want to increase traffic to your site or launch a product or an offer that already has a good social media presence, the premium option for social media will be a good stop for you. Some social media marketing platforms include Facebook advertising with over 2 billion active users, Instagram advertising, Twitter, Snapchat, Reddit, Pinterest, and even LinkedIn (Suitable for B2C and B2B).
Using YouTube Sponsorship
If your business uses video content, then YouTube sponsorship is a good option for advertising your business or product. YouTube paid to advertise is an excellent way to reach your target audience for your video content.
YouTube (a product of Google), is the World’s second-largest search engine, this makes it a good platform for online advertisement. Here, you need to have a Google Ads account which will be used for setting up your YouTube Ads Campaign.
Advertising through Podcasts.
One of the primary advantages of advertising with podcasters is that they usually have a huge and dedicated following already. Instead of trying to create an audience and gaining confidence from scratch, you can tap into an already established audience and promote your goods or/and services.
By engaging with the podcasters, you get the advantage of being hands-off with content delivery because the podcaster will promote your brand for you. Each podcaster can set their own price for sponsorship based on the size of his or her audience, traffic on his download site, and many other factors.
