What are some examples of great marketing?

[greenie]

What are some examples of great marketing?


It would have to be 3M’s Security Glass.


In 2005, the manufacturing company set up a promotional stunt at a Vancouver bus stop.


They were so confident about the strength of its bulletproof glass that they put 3 million dollars inside it.

If anyone can break the case open the money is theirs for the taking.


Passers-by were allowed to do some crazy things to the glass, such as getting a running start to kick the case and even taking a sledgehammer to it.

The advertising campaign went viral.


While being effective, it was also one of the cheapest campaigns - nobody was able to break the glass.

 

[Claraviolet]

Trying out something with a well established and scheduled plan. It can be anything but the end result should be great.

Let's say that we are trying to market a new shampoo. Then we need to give out free samples first and then we will have to provide the first batch of product, fairly cheaper when compared to other competitors. Also, our product should be unique like a different fragrance or something else similar to such characteristics. Then you could raise the price from the second batch.

This marketing tip is given to me, by my professor back in university.