Pinterest is quite similar to Snapchat: It doesn't have a very large audience (compared to other networks like Facebook), but this is not necessarily a drawback. Both Pinterest and Snapchat have a very loyal audience and all their users are quite active.
Pinterest is different from other social networks that give priority to generating ideas. It focuses on content storage.
These are some of the keys you should use to have a successful profile on Pinterest:
1. Having the same name in your profile name as your business or brand.
2. Upload your business logo as a profile image.
3. Have a description of your brand that contains the keyword for which to position.
4. Enter your keywords in the names and descriptions of your pins.