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What are the essentials of monetizing a website to sell things?

I think for you it's better to focus on getting traffic that would result into more customers instead. Having various ads on a supposed sales site would be distracting and a lot of people wouldn't take you seriously.
Imagine Amazon having ads for other products or sites on their page.
 
Since you have already have what you want to sell on the website. Your major concern is how to generate traffic to your website. You can do this by creating irresistible offers for your website visitors and convert them into customers.
 
There are a lot of people nowadays who do their business online. You may have noticed that there is a bottles website where you can shop. Nowadays most of the people like to buy clothes online because they are also online. They like clothes more so online business is being used a lot nowadays. Everyone has ordered their shopping through the website.
 

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