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What are some effective SEO strategies for optimizing local businesses?

Claim and optimize your Google My Business listing. Use location-specific keywords in your website content and meta tags. Build local citations and backlinks from relevant local directories and websites. Encourage online customer reviews on Google and other local review sites.
 
Doing an audit of your current website is a good start. You want to get a general idea of where it needs to be improved, what needs to be change, and what things could flat out go. I used Semrush in the past for this and it helped one of my sites actually grow so it does work.
 
For small businesses that depend on local clients, local SEO is essential. You may raise your position in local search results and draw in more clients by optimizing your Google My Business page, participating in social media, checking for consistency across online directories and citations, choosing the appropriate keywords, and developing an SEO-friendly website.
 

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