What are some common mistakes that web developers make when optimizing a site for search engines, and how can I avoid them?

[Billy]

I want to ensure that my sites rank well on search engines. However, I'm not sure of the best practices for optimizing a site for search engines. What are some common mistakes that web developers make when optimizing a site for search engines, and how can I avoid them?

 

[Nomad]

Web developers are not experts in SEO, therefore, they are likely to make mistakes with SEO. Web developers are mainly concerned with thew functionality of the website rather than search engine performance