True this is actually the mode to get new ideas and innovation ,because making more research do adds to your knowledge i think , and it actually let you know more on what you are doing and also make more money for your self i think. So there are different ways to get new ideas i think either from checking the past experience of business people abd othersYes getting new ideas and innovation is a function of adequate research and study, you must take your time to research on the latest happening in the world generally and specifically the business world in which you belong