That correct, there is totally, no need to reinvent the wheel. You can try something different, try to be unique no matter how small. One way of achieving this is to be creative and innovative in your approach to business.To be honest, pretty much everything is already available out there. So, unless you try something new or come up with a unique idea, it will be hard to make everyone know about your business these days.
I am not sure how to make something standout at all. People usually ask me, 'Why do you need to reinvent the wheel?'. It's a little hard to accept it but that's right. My software servicing company idea isn't unique but I just want to be my own boss. I know my reasoning can be a little childish but I don't want to work like 11-12 hours day and that's what I have been doing these days.
So, do you know a way to get these unique ideas? Like what works for you? How do you motivate yourself to come up with new ideas?