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Search engine ppc ads vs social media ppc ads

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For me, it was Search Engine PPC Ads that worked. But it totally depends what type of business you have. Some businesses got instant leads from social media ppc ads as well. So, it will be better to do proper research before using these methods.

Thanks, If We have small online travel business then which is potential ?
 
Both works great and these days people are most active on social media sites and they too displaying targetted ads to a particular category. In PPC ads are relevant to search, but at this time the ads are not seeing relevantly.
You need to try both and see which one works better.
 
No matter which you are using - be sure to lead them to a social media group/page or email list.

Well, if you don't, you're more than likely "throwing the traffic away".
 
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