I have a love-hate relationship with it myself. On one hand, you can use it as a tool to gain traffic, business, market sales, and grow a brand but using it for personal use... It is just so toxic. I can't stomach to be on Facebook, Twitter, Instagram, or any of the other ones longer than enough time to get a business post done. I got rid of all my personal accounts. People are just absolutely nasty to each other on those platforms.