I completely agree with @Shawn , you need to be active with community so as to make social media work for your benefit.Social media requires you to be social. If you don’t have the time to commit to it, hire someone to do it. If you can’t afford that, then don’t expect it to work.
Not only do you have to actively treat it like its own community, like a second website that needs your full attention, you have to constantly stay up to date with changes concerning it.
I rarely sleep!