This wouldn't just be because of no effort - but rather the cost of communicating to a page/group is simply too high! I mean, you already probably spent a lot on building it, but what's left to for communication?
Social media requires you to be social. If you don’t have the time to commit to it, hire someone to do it. If you can’t afford that, then don’t expect it to work.
Not only do you have to actively treat it like its own community, like a second website that needs your full attention, you have to constantly stay up to date with changes concerning it.
I rarely sleep!
As mentioned, I'm moving people from my Facebook page to my group. Well, you can't advertise a group directly on FB anyway. It has to be done on a page or a third party site.
Social media requires you to be social. If you don’t have the time to commit to it, hire someone to do it. If you can’t afford that, then don’t expect it to work.
Not only do you have to actively treat it like its own community, like a second website that needs your full attention, you have to constantly stay up to date with changes concerning it.
I rarely sleep!