How long should a newsletter be?

[Grant]

I think sending out a newsletter every month at the least is ideal to keep up appearances and to keep your audience updated. Of course not everyone will be subscribed, but those who are, will be updated. Anyway, I was curious how long you usually make your newsletter? I like to make my newsletters fairly short, but to the point. Update them on what's happening, the site, updates, etc. The usual stuff newsletters are for. Might also add in some ads and other promotion as well. What about you?

 

[saoussen5765]

Sometimes a newsletter is short but contains important updates during the month and sometimes it is long but it doesn't contain anything essential just some folks so the length of the newsletter is not determinative.

 

[Nomad]

A couple of short posts, under 200 words, a couple of links along with a teaser, and a few graphics that's all you need in newsletters. Newsletters should be always kept short.

 

[HK World]

The ideal length of a newsletter can vary depending on several factors, including your audience, content, and purpose. However, it's generally recommended to keep newsletters concise and focused to maintain reader engagement. Most readers prefer newsletters that can be consumed quickly.

 

[Good-Person]

A couple of short posts, under 200 words, a couple of links along with a teaser, and a few graphics that's all you need in newsletters. Newsletters should be always kept short.

I think that a newsletter should be concise, but still much detailed. This also includes mentioning features of the offer you are actually offering in the form of bullet points.

 

[Nomad]

Newsletters are actually gateway pages. You send newsletters to people in a hope that they will click on the links and visit your website or click on the links to purchase products and services.

 

[Good-Person]

Newsletters are actually gateway pages. You send newsletters to people in a hope that they will click on the links and visit your website or click on the links to purchase products and services.

Yes, we must also remember that many websites also use pop-up notifications in order to make sure that more and more people sign-up for the newsletter. However, the pop-up notification should be well-designed and professional.

 

[rightminds]

Sending out newsletter at least once in every month is a very good idea to keep the audience updated and informed. It's one of the best method of marketing. It gives the audience good impression about your website.

 

[saoussen5765]

Sending out newsletter at least once in every month is a very good idea to keep the audience updated and informed. It's one of the best method of marketing. It gives the audience good impression about your website.

It is better to use internal site messaging better than sending email because most of sites are sending newsletter to users but read all of them needs a life to accomplish it and time on internet is pressed for example.

 

[Reverie]

I would think 3-5 sentences with some bulleted points and an image perhaps may all that be needed to really bring people in. Sometimes for those larger updates it might be a bit longer, but otherwise I think it is a good amount. You want to be inviting and advertising to get them to return - but you don't want a too long of an email because they may not even read it.