How does Adsense determine what kind of ads to run on your website?

Nomad

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Google tracks you all the time, Adsense being google's product will show ads base don your interest. Therefore, you will be seeing the same kind of ads on the various platform.
That's very true. No just your adsese ads, the ads displayed on other websites that you visit are base don your interaction of ads previously. ADs are displayed according to your behavior.
 

Bousine123

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I am a new Adsense user. I am trying to learn how to maximize my Adsense earnings to get high CPC ads and increase CTR.

Based on my understanding, the ads on travel, business, finance, and health niches have a high CPC rate. If ads on these niches appear on your site, you will earn more money per click compared to other ads.

Adsense is contextual advertising and analyzes the visitors' search behavior to show ads on the site. In other words, adsense analyzes the keywords on the website and try to match the ads with the same niche. If your website is about travel, Adsense is likely to show ads related to travel.

Likewise, adsense also shows the ads that visitors previously engaged with on other sites or the ads related to searches made previously. For example, if a user had searched for a hosting company on Google, it is very likely that the ads on the next website he visits will be about hosting.
Detailed post op. But I think ads are run by the niche your site is operating on. And also the interest of your visitors.
 
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Heatman

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Google technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.

Keywords are always golden when it comes to how Google ranks websites which is very essential to search engine optimization. If your website ranks higher, it's good for business.
 

Nurudeen

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Google AdSense will check the kind of content and niche you are focusing on to be able to know the kind of ads they will be serving on your website. Another thing they look at is the country you are Blogging from.
 

tyrim88

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I am a new Adsense user. I am trying to learn how to maximize my Adsense earnings to get high CPC ads and increase CTR.

Based on my understanding, the ads on travel, business, finance, and health niches have a high CPC rate. If ads on these niches appear on your site, you will earn more money per click compared to other ads.

Adsense is contextual advertising and analyzes the visitors' search behavior to show ads on the site. In other words, adsense analyzes the keywords on the website and try to match the ads with the same niche. If your website is about travel, Adsense is likely to show ads related to travel.

Likewise, adsense also shows the ads that visitors previously engaged with on other sites or the ads related to searches made previously. For example, if a user had searched for a hosting company on Google, it is very likely that the ads on the next website he visits will be about hosting.
I think though even if you run a blog,the tools google will likely use varies,sometimes it could be from the page content and they use that to know the type of advertisment that is suitable for that particular site.They usually have our history and browsing pattern and allocate similarities to us.
 

Setho

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The ads that are going to appear on your site is technically determined by what the sponsor wants. About to be more specific if you want a website about a travel agency then you should expect to see ads about travel.
 

Billy

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I am a new Adsense user. I am trying to learn how to maximize my Adsense earnings to get high CPC ads and increase CTR.

Based on my understanding, the ads on travel, business, finance, and health niches have a high CPC rate. If ads on these niches appear on your site, you will earn more money per click compared to other ads.

Adsense is contextual advertising and analyzes the visitors' search behavior to show ads on the site. In other words, adsense analyzes the keywords on the website and try to match the ads with the same niche. If your website is about travel, Adsense is likely to show ads related to travel.

Likewise, adsense also shows the ads that visitors previously engaged with on other sites or the ads related to searches made previously. For example, if a user had searched for a hosting company on Google, it is very likely that the ads on the next website he visits will be about hosting.
They use some deep algorithms that collect the information about your niche and use it to establish the kind of ads they send to you. Although you can still select the kind of ads you would wish to have manually. But Google will still have some randomly selected ads for you.
 

tuna89

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Thanks a lot for your constant provision of quality information, will keep these and make sure I always refer to it whenever I have to go into adsense for any reason
 

mcjerry

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with what I have read from many blogs and reviews. Google Adsense has a software that looks for keywords with the same with the content
 

Sotherefore

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Google adsense is a very smart automatic bot that generate automatic traffic based on the content that is being written,there are a lot of complicated process that goes on during advertisement and Google adsense as the ability to generate traffic based on what the topic is all about.
 

Ub40

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I will always say that one can learn almost anything in this platform through the comments and contributions of others from different regions. So far I have gained so much knowledge about AdSense and its earnings. Thanks for sharing.
 

Kaffyfolla

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AdSense is based on a bidding system, which is referred to as an “ad auction.” Advertisers determine how much they are willing to pay for their ads to be displayed by setting a maximum bid price. ... Google uses a tool called Ad Rank to determine which ads will appear on your website
 
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