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Has a site rebrand helped you recover?


Valued Contributor
Valued Contributor
Verified Poster
Oct 27, 2020
Marketplace Access - 12 Months / 1 Year
If you ever had a site that was failing, have you ever decided to rebrand to maybe help push it into a mode of recovery? I feel sometimes a rebrand is ideal to get ahead of problems. But then again, rebranding could bring on new problems.

But lets say your site has a poor reputation, the name has been dragged through the mud, would a site rebrand help change that? I think it can help, but there will be people who still know about the old site too, so you'd have to keep that in mind.
I have rebranded multiple sites and rebranding has helped. I once had a blog that was having a hard time approval from adsense, I converted it into a forum and it was approved by adsense. I was running a blog with no traffic,. I added forum section and it helped to get traffic.