Good points that almost noone pays attention to, thanks a lot, here is one more tip, try using funny content (memes for example) while using ads, they seem to be attracting people more
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I definitely agree with you that Facebook ads are very effective and efficient because they go straight to those that will definitely be interested in them because it falls within their preference.I've used Facebook ads for a while in the past. In addition to what @Mika said, I've noticed a few things.
Your image should be relevant but captivating enough to stop them from scrolling.
If you can afford to keep them on Facebook to continue the conversation, it's works even better for some service providers.
And avoid disrespecting Facebook ads rules. That's the fastest way to get a ban.
I have also been trying to learn how to create advertisement on Facebook but then I am usually scared because all my friends have had their accounts banned and most times you can't appeal.This came timely and handy as i want to start running ads in matter of weeks for the sale of some products which i know will make a good sale currently. I still need to study how to make my audience have a high conversion rate
If you are knowledgeable about copywriting and making enticing graphics , you could attract alot of customers by Facebook ads.Facebook advertising is probably one of the best things that you can do to yourself. There are a lot of customers here and a majority of them are very active. Facebook is going to give you the option to target only the people you need