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EvaDav - Global Advertising Network (Native, Push, In-page, Popunder)


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Nov 30, 2021
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Evadav is a leading advertising platform trading natives ads, push notifications, in-page messages and popunder on CPM and CPC bases. Serving 3+ billion impressions per day we strive to be best in class. We offer bespoke technology, a 24-7 client care service with dedicated account managers and a wide range of ad formats and payment options to suit you. We believe your business deserves nothing less. At Evadav we take pride in partnering with you to help your business bloom. Let's evolve together!


✅ Native
✅ Push
✅ In-page
✅ Popunder


Get access to over 75000 publishers, advertisers, and direct sites


In-house fraud filters and optimization intelligence systems take care of each click preventing mislead. Only targeted clicks on your ad.

➡️For advertisers

🔸 over 40K quality direct publishers and site owners;
🔸over 100 billion ad impressions monthly;
🔸loyal and fast moderation and approval of creatives 24/7/365, on average, within 15 minutes;
🔸40+ payment systems;
🔸in-house advertising ecosystem. Including SSP, DSP, DMP, Ad Exchange and Programmatic units, as well as an intelligently optimized AI unit;
🔸referral program - CPA $100;
🔸each click tracked and optimized for your profit!

➡️For publishers​

🔸over 25k quality direct advertisers;
🔸50k+ active campaigns monthly;
🔸24/7/365 support and tech help for explosive monetizing of your traffic;
🔸referral program in the amount of 5%;
🔸instant weekly payouts starting from $25 via 15 payment systems.

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I signed up for this ad network sometime back but never got started. This post is a reminder and I will check if I can actually make money with this ad network. I do no like pop unders, I will see if other ads are worth trying.
We are glad to hear you would like to start working with us. If you ever need help you can always write to telegram chat u/evadavru or send email to support@evadav.com.

Monetize traffic with high profit​

Push notifications are a top format for monetization, it’s a fact №1. And always has been!

Fact №2 is that we’ve developed a guideline in a world of Evadav push special for all our publishers. Due to which all of you will be able to:

choose a proper push type: native, pop-ups or in-page;
know everything about optimal setup for displaying notifications: with life hacks and expert tips;
earn maximum on your traffic: from “not bad” to ”wow, what a profit”;
figure out all payout models and many other cool things: RevShare, CPА and even open an access of working with Flat Rate model;
and many other cool things.

🚀 Dear publishers, if you’re ready, then we take off to an Evadav wonderful world of push and dream profit!

Read the guide!

Join Evadav
We are glad to hear you would like to start working with us. If you ever need help you can always write to telegram chat u/evadavru or send email to support@evadav.com.
I am already in contact with one of your team members through Telegram. However, I am yet to use her help. I will first test the ad and see if I can earn better than the ad networks I am using.
Great one from this network - we hope to get something that can be up to Google AdSense standard at least; it seems they've had supreme control of the market.
Something new is needed.
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Top verticals, geo, and the most profitable offers of this winter season from Evadav

Nothing’s more important than growth and development. We know it, you know it, all successful companies and partners know it.

So it’s time to remind you of the most significant system updates we’ve issued on evadav.com in 2021, you, advertisers, should definitely be aware of and use them while setting up ad campaigns to get even higher conversions and results.

The most crucial updates:
  1. We’ve enhanced the security and safety of personal data in our ad network due to the integration of two-factor Google authentication.
  2. We’ve realized a new version of API 2.2 due to which you can set up recommended and maximum bids in two clicks.
  3. Created and launched the referral program and loyalty systems for advertisers, so that you can earn even more, getting even more tools.
  4. Added new payment methods: 40+ payment methods are available to you from any place in the world.
  5. To avoid budget overrun we’ve created the option of daily limits on leads quantity.
  6. Finalized the section of creatives’ stats for your ad campaigns optimization and better creatives’ scaling.
  7. Updated the rules for black and white lists: now you can exclude separate sub-sources at a level of each zone.
  8. And last but not least: launched Premium Push, In-page, Popunder traffic for even better conversion and results.
Plans for system upgrades in 2022 are huge, therefore growth and development with us are guaranteed!

The most effective verticals of winter 2022

What can be better than updates and enhancement of working tools? Only top geo and verticals – up-to-date and working best for you and your wallet.

And sure, the most profitable offers of the season are waiting for you in the Evadav ad network! Be ready to start the most fruitful campaigns of the winter 2022 season rich in holidays and big events.

Wake up and let’s go get cosmic profit, cause the traffic now is exactly what one needs.

What verticals are top now and what ad formats do they fit?

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The volumes of popunder and in-page traffic in 2021 grew by 30% in the Evadav system. Moreover, we’ve recently released the option of Premium traffic, which gives even better results. Traffic CR has grown along with it.

As we can see, dating is leading and growing with each year in all formats, and no wonder. Losing other entertainment such as traveling, dining outside, and even e-commerce due to delivery issues made it easier for users to switch to social media. They have more spare time and they are ready to spend more money on online dating. Moreover, Valentine’s day is approaching – the day when a lot of people may feel the most vulnerable and lonely and they seek for a company to brighten up this period.

Sweepstakes traditionally work well with popunder and in-page traffic, however, there are few changes in preferable prizes among users. For instance, the iPhone lost its popularity while cash rewards and other products hit the top. We can also see that the best results are shown by context-relevant offers of lotteries during holidays.

Betting and gambling will even more actively show great results this season, because this February 2022 Beijing Winter Olympics will take place. Huge amount of fans will be watching hockey, figure skating, biathlon and, sure thing, they’ll be making bets. Therefore these verticals are good at almost any format.

Crypto. Considering the current uncertain pandemic and lockdown situation cryptocurrency vertical joins the above mentioned list. We already observe this tendency and recommend testing crypto-offers.

According to current tendencies we can say that Utilities and Software will be holding their positions in push-traffic and native ads.

⚠️ Create unique evadav creatives your audience won’t miss out on.

For instance, antivirus is especially in demand in Tier 1 countries. Users from these countries care about security and safety during the winter festive season the most. Norton AntiVirus utility will be to the point as it protects devices from viruses and hacks.


Also, we can observe the growth of audience interest in downloading apps, games, etc.

Devices start working slower or don’t work properly and the software as CleanMyMac and similar ones, which clean and fasten devices’, will be actual as never before.


Ecommerce shows itself especially great with in-page and native formats. 2021 became a new round of development for electronic commerce. Most of the sellers and customers transferred to online shopping due to coronavirus pandemic prolongation. As traffic volumes are growing new offers appear.

Based on the above mentioned data it’s worth using time-proven verticals for a good earning. However, we recommend not to miss out the opportunity of testing new verticals which are rapidly growing: Crypto, Cybersport and NFT. We’re sure the results won’t take long.

Geo to be considered this winter

It’s not obvious, which geo are fruitful and which ones are not. Thus we decided to shed light on this crucial part of settings.

Top Geo:


When it comes to push and popunder formats, you can definitely profit if you target Russia or Brazil – these countries show great growth since the pandemic started and placed top positions. Though advertisers amount continues to grow and it enhances the competition and rates accordingly.

Mexico and Columbia work well with in-page ads.

And the most popular geo working with all formats for dating vertical are USA and Tier 1 countries.

Winter lowers the efficiency of several geo: India and Indonesia in native and popunder, and German and Italy – in push. Test these zones properly before you launch your ad campaigns. But, unique offers in India can work with the lower payouts, it needs to be tested.

Don’t worry if your favorite zones don’t work as usual, they will recover the soonest. And at the moment you better test new offers, geo. It’s time to discover new working schemes.

What tools are better be used

Keep in mind, your favorite settings may not bring you desired results. Develop an alternative plan – new zones, you can test and launch new evadav campaigns on. And be ready to eat that frog if you want to get results.

Don’t forget great results shown by automated rules in 2021 – it’s a unique tool helping to grow the conversion and avoid budget waste.


And along with black/white lists and postback your campaigns can gain decent results.



Evadav recommendations:

1. The most popular cross-format verticals in 2022 are still Dating, Ecommerce, Gambling and Betting. Therefore use classic to get good profit.

2. New verticals such as Crypto, Cybersport and NFT will be expanding, therefore you better consider them and start testing them now.

3. We forecast popularity growth of in-page and popunder traffic (which we’re actively improving). Thus in 2022 you, our dear evadav advertisers, will have even more opportunity to work with quality and converting traffic at a lower price.

Stay tuned, test time-proven and new verticals, don’t be afraid to step out of your comfort zone – it’s the place where new opportunities and rapid growth live.

Should you have any questions – we’re always ready to answer them and assist you 24/7.

Launch campaigns right now with Evadav!


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It's indeed a wonderful ads network and I will like to try it out. The best way to make money for a content creators is by making the use of the best ads that will pay very well.
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Trackers as an effective automation tool

If you’re working with digital ads, then you know how crucial it is to plan campaigns properly and cut non-effective ads off. And doing it manually, especially when ads are more than 2-3, is too complicated and time-consuming.

To automate and simplify advertisers’ work, one should use trackers, which provide detailed analytics and compile data necessary for a decision whether to stick to certain ads or not.

In this article, we’ll break down all the required information about trackers for easy work with traffic. Do you need them? Let’s get to know it.

Join those who already work and earn with Evadav!

What are trackers?

Tracker is a program automating ad campaigns’ data collection, processing, and analysis. Most trackers are not limited to these functions, but have additional features like splitting your traffic to hide it from moderators (show your target audience one content and to platform moderators - another one) or banning bots.

Trackers can be:

➡️ Cloud
They are on the owners’ service side. High data rate and no need to know technical specs to set it up.

➡️ Server
Are being installed on the customer’s hosting or server. Benefits: prompt response, unlimited traffic volume, data is saved on your server automatically.

⚠️ Server trackers are cheaper and beneficial for those who work with big traffic volumes. And cloud trackers are more functional and efficient.

Trackers’ main functions:
– incoming and outcoming traffic tracking;
– split-testing;
– user data collection;
– landing pages and pre-landers work tracking;
– blocking bots;
– analyzes the efficiency of offers, creatives, ad campaigns, and ads.

These are the basic functions, even for free software. However, most trackers include many other useful features which not only analyze ads but also make the whole work simple.

Why do advertisers need to use trackers?​

A good tracker will allow you to automate routine and free your time. You’ll be able to:

✅ Check bundles’ efficiency. Tracker collects data from all added sources, compares efficiency and conversion. All analytics are in one interface. You only need to compare.
✅ Get maximum profit. You’ll be able to split and redirect traffic on different offers, to raise a conversion. Splitting is available in terms of language, geo, operators, OS, etc.
✅ Redirect traffic in two clicks. You don’t need to stop ad campaigns to redirect traffic or change the partner system. All can be done inside the tracker.
✅ Set up automatic change of partnership system. If you reach the lead limit in one partner system, the tracker will redirect traffic on the same offer in another partner system.
✅ Run tests. To define ad campaign, creative, or landing page efficiency.

It’s a useful, practical, and very handy software that makes the work of Evadav advertisers easier and faster.

Proven top trackers with a discount from Evadav​

We’ve made a selection of reliable and functional trackers for you, our advertisers, to pick from. With each of these trackers we’ve set up fast integration just in two clicks. Go to “Traffic Sources” and find our ad network. Also, get a discount with promo code Evadav.

1. Adsbridge

from $29 to $799. Trial version - 14 days.

– creating and managing ad campaigns in one tab;
– multi-level report system available in real-time;
– report settings: you can switch unwanted parameters off;
– the platform allows working with big traffic volume;
– tracking frauds, bots, etc.

2. AppsFlyer

Promo code gives you:
Discount up to 50%.

Individual calculation with a manager

– free package available;
– operation high speed;
– one of the leading trackers;
– full tracking functions set in a free package.

3. Bemob

Promo code gives you:
25% discount when paying for a month.

from $49 to $499. Trial version - 3 months.

– split-testing is available;
– traffic tracking and distribution;
– domain redirecting;
– real-time reports;
– tracking mobile campaigns;
– easy to use.

4. Binom

Promo code gives you:
40% discount with the payment for the first month.

$69 per month. Trial - 14 days.

– one of the fastest trackers. One-click is processed in 5-7 ms;
– reports are loaded almost instantly;
– functions are constantly being updated;
– tracker processes big volumes of data quite well;
– tech support works around the clock.

5. Funnelflux

$99 per month. The first month costs $1.

– fast stats;
– can track without cookie;
– can add an unlimited amount of domains;
– precise data;
– reports can be adjusted up to you;
– you can integrate service with optimizers.

6. Keitaro

Promo code gives you:
Discount up to 50%.

from $25 to $70. Demo-version is available.

– 30 filters for traffic distribution;
– own landing pages and offers editor;
– protection from bots;
– cloaking is available;
– flexible settings;
– full-featured API.

7. Kintura

Promo code gives you:
Discount up to 50%.

from $199 to $999. Demo-version is available for one month.

– incoming data fast processing;
– evaluates user’s behavior;
– unloads data instantly;
– adapts to any vertical;
– tech support around the clock.

8. Landingtrack

Promo code gives you:
Discount 20% for 2 months. 1 free month if you buy 6 months. And 3 free months - for 12 months purchased.

from $49 to $499. Demo-version is available in each package.

– all ad campaigns can be automated;
– real-time analytics;
– split-testing is available;
– you can share access to the tracker with your team.

9. Octotracker

Promo code gives you:
30% discount if you pick the “Profi” package and pay for the first month.

From RUB 2 400 to RUB 8 5000.

– powerful analytics system;
– traffic quality control is available;
– all analytics in one place;
– financial analytics available;
– works with all popular CPA networks.

10. Peerclick

Promo code gives you:
$50 on your balance.

from $99 to $649. Free version of 100 000 events.

– protections from bots and moderators;
– low price;
– high processing speed - up to 1 mln clicks per day;
– you can work with mobile traffic.

11. Redtrack

Promo code gives you:
Discount up to 50%.

from $49 to $1119. Trial - 14 days.

– you can create several filters flows for one ad campaign;
– choosing redirect scheme after the transition to a landing page is available;
– conversion limits can be set up;
– easy to use, user-friendly interface;
– guidelines for most partner systems are available.

12. Theoptimizer

Promo code gives you:
69% discount on the first month.

from $199 to $699. Trial - 7 days.

– integrates with many popular trackers;
– easy to use;
– fast working speed.

13. Thrivetracker

Promo code gives you:
30% discount if you purchase 6 months. Promo code EVADAV30.

from $44 to $799. Trial - 14 days.

– low price on basic subscription;
– supports up to 50 traffic sources;
– reports can be detailed on criteria;
– split-testing.

14. Voluum

Promo code gives you:
Eternal discount of $10 for Discover package and $20 for Profit one.

from $89 to $499.

– easy to use;
– regular updates;
– SSL tracking;
– processing high speed;
– real-time statistics update.

15. Zeustrack

Promo code gives you:
Discount up to 50%.

$499 and $899/month. A trial version is available.

– no limits on clicks amount;
– landing pages are saved in the cloud;
– you can modify access levels;
– integration with third-party websites.

Every tracker has strong and weak sides.

⚠️ We recommend testing several of them to choose what is optimal and useful for you. It’s possible as most services have trial versions.

Leave your ad campaigns’ efficiency to Evadav and get quality traffic at fair price!

Here is Voluum example on how to start using tracker​

We’ve created a manual for a better understanding of how to set trackers up. Voluum tracker will be set as an example in this text, but the principles of other trackers are the same. The difference is only in interface.

Setting Voluum up:

1. First, create a traffic Source. For this:
1.1. Open “Traffic Sources”.
1.2. Click «Create» and then select the “Traffic Sources” option in the drop-down menu.


1.3. Pick Evadav from the list.
1.4. Click «Next».


1.5. Set additional options according to your needs and click the “Save” button.


2. Now go to “Campaigns” and click the “Create” button. Select “Campaign Simple” or “Campaign Advanced” in the drop-down menu.


2.1. In the opened form pick the traffic source you’ve just created in the previous step.
2.2. Enter the name of the campaign in the “Campaign name” text field.
2.3. Select the workspace type in the “Workspace” menu.
2.4. Pick a lander (optionally) in the “Landers” menu.
2.5. Choose your offer in the “Offers” menu.
2.6. Click the “Save” button.


2.7. Click the “Copy” button.


2.8. Click the “Done” button.

You’ve completed setting Voluum up.

Now go to the Evadav account.

Set it up in Evadav:​

  1. Open “Campaigns” section.
  2. Click the “Create” button.
  3. Enter the name of the campaign in the “Campaign name” text field.
  4. Paste URL link that you’ve previously copied in Voluum in “Target URL” text field.

5. Upload your creative and enter ad campaign other details.

⚠️ Evadav tip: Conversion transferring from tracker to our Evadav ad network will help you to get more relevant traffic. Automatic sort out process to black and white lists will allow you to raise ROI more than in two times as a result of our tests. And automated rules option will enhance traffic flow optimization. Therefore we recommend not to ignore these tools.

6. Select geo.
7. Provide a bid value.
8. Click the “Create” button.

Now The traffic that Evadav provides will be directed through Voluum to a destination that you have set in Voluum.

Every software has its manuals and guidelines and it will help you with fast and easy settings. But, overall, the interface is user-friendly.

Do advertisers need a tracker? Our answer is YES. Even though you don’t have many ad campaigns and you are just starting your way, you definitely need to use a tracker.

It’s not only a routine automation, but also a full and detailed stats about your campaigns. And the more you know about your traffic, the less money you spend on testing and the higher conversion will be..

Start your work in the most promising ad network right now – Evadav invites advertisers to cooperate.

Advertise with Evadav!

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Monetización máxima rentable del tráfico

la guía para los editores

Nos gustaría hacer una promesa a todos nuestros editores para este año: aún más ganancias, monetización máxima del tráfico y las mejores ofertas de nuestra red publicitaria EVADAV.

☝️Y para hacerlo realidad compartimos contigo una guía única para editores que te ayudará a:
✅ descubrir los secretos de monetización de tráfico
✅ obtener la información más valiosa sobre cómo ganar: desde las mejores tasas de CPA hasta las mejores fuentes de tráfico de conversión
✅ conocer en detalles las tendencias principales de este año nuevo
✅ obtener la información privilegiada sobre los formatos de anuncios de Evadav para incluso mejores resultados.

Descarga nuestra nueva guía, léela e implementa recomendaciones. ¡Te deseamos que pases este año completamente equipado con conocimiento y dinero!💡

Únete a Evadav

👉Lee la guía

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Raising profit recommendations from Evadav experts

An active dynamics of social and commerce processes in digital has created an ideal environment for advertisers. New products enter the digital market following technologies and social tendencies. They change the balance of vertical’s popularity and conversion rates.

In this case, staying a calm watcher and relying on old schemes is a road to failure. Conservatism is good only within reasonable limits. To help you, our advertisers, the Evadav team offers a brief forecast with the review of trends, offers, and verticals in affiliate marketing in 2022.

If you are going to test yourself in affiliate marketing, start easily with Evadav.

Where to search traffic in 2022?

COVID-19 pandemic and social transformation to remote forms of interactions connected with it naturally stimulated the growth of technologies and communication channels (which have been already in demand). And, in our opinion, the major expectations from affiliate marketing this year are closely connected with them.

Social networks

It’s easy to explain the growing popularity of social media: they are naturally transforming from a communication spot to a handy marketplace, with a warmed-up audience willing to pay. It’s easy and profitable to direct it on desired offers.

Influencer marketing, microblogging

Microblogging is an unfolding trend. The promiscuity of top bloggers ready to promote anything is getting annoying.
  • Observation: public often gathers around expert channels with limited reach, but with strong thematic skills.
Considering deal prices of top opinion leaders, a narrow focus ad campaign from a small blogger, but with a warm audience, and at a lower price became a pot of gold for an average arbitrage manager (the majority of them).


We’re impressed with the pace communicative robots surround us with. It’s not an exotic option to simplify tech support work anymore, virtual helpers more often become the main income channel of arbitrage managers.
  • Stats: 69% of website visitors prefer chat-bots to live support. The reason – replies speed.

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Yeah, CTR (click-through rate) doesn’t break records, however, the variety of options and reasonably low costs for connection make the chat-bots a genuinely profitable tool as the demand for instant replies rapidly grows.

This friendly artificial intelligence shows the best results in offers with active traffic, for instance, microcredit, adult, and dating.


This trend is not new, but it’s still far from the top. We truly believe that Evadav advertisers will pay attention to this format’s potential.
  • Fact: at the peak of quarantine most video hostings lowered content quality on purpose to maintain a stable work of servers. There is traffic for sure.
Information volumes grow constantly and video ads, as an efficient and versatile channel, win the fight for users’ attention. It’s easy to explain: dynamic image carries a signal charge that is not available to average sound, picture, and text.

It’s profitable for advertisers to use video ads, as it allows them to get to the point of the offer where a potential lead will not want to spend time reading text or watching images.

  • Research: a website with prevailing video content is effective in keeping visitors’ attention.

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Promoting offers with the help of video is a fruitful strategy. YouTube, Instagram, TikTok, and Pinterest: the rabbit hole of traffic where proactive advertisers will catch the luck in 2022.

“Don’t forget that we also work with verticals and offers which don’t match with video formats, social media, etc. We recommend writing to Evadav personal manager to try new traffic sources in 2022, he will assist you to target your ad campaigns properly”.

Homyuk Yana,
Head of advertisers department Evadav

Audio marketing

The question is not whether SEO will commit to audio and voice search, but when it will happen? Here, in Evadav we think it’ll happen very soon. At the moment the parity with classic requests is kept, however, attentive masters willing to pour traffic with maximum profit have already started changing the promotion strategy considering the public’s actual demands. That’s the way to advertise, there’s money.

Voice search

Less text, more sounds: people are more likely to use their voice to browse. According to statistics and looking at requests dynamics voice search is ahead of other request forms and by 2024 8 from 10 visitors will submit their requests remotely from their devices.

  • Fact: Google has presented language dialog modal LaMDA in spring 2021.

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This innovation will allow users to interact with the app not only with the help of text and voice but also with the help of media files, refining search conditions to the max. Keep an eye on this tendency in 2022.


Podcasts and audio apps can’t be called a new format, but the hype around ClubHouse showed the great potential of the niche.

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Influencer marketing will shift more and more to the side of small communities and advertisers are better to stay close to authority figures gathering audiences.

Email send-outs

Cold spamming is still not actual, but hot or at least warm send-out with the maximum personalized offer at a right time will be to the point. At least, experts often claim this format to return its actuality.

  • Evadav tip: you have a business, but you have a small clientele? Join us, we’ll help you out with the advertising!
Sure a quality base that will be regularly sorted and filtered out and thought through send-out schedule is a must. Nobody told us it would be easy. However, the game is worth the candle, and the growing conversion rate in this direction is encouraging.

Ads formats

Classic push and in-page

Everyone uses push formats. The level and thematics of the source don’t matter, nowadays every ethernet resource tries to make every visitor subscribe to attack him/her with push notifications further.

Run campaigns with Evadav– higher ROI from the first month after registration!

Leaving the banner blindness zone they offer, buy, send messages turning from annoying into non-visible sources of actual information.

  • By the way: in-page format popularity is connected with push reincarnation, as an attempt to add drive and increase conversion of a classic ads format.

Sure, we haven’t forgotten pop-under. The further, the more reputation this format gets.

Pop-under format is simple, costs less than native and context ads, has a wide reach, no matter what to promote, and works stable on any device. Unlike push format.

By the way, the Evadav team has launched Premium Pop-under, Push, and In-page traffic – conversions and ROI are higher.

“Based on our advertisers’ experience we see that in-page is taking over and promising good profit. Consider this format in 2022”.

Homyuk Yana,
Head of advertisers department Evadav

Run campaigns and get even more profit!

Technologies are everywhere

While users are only getting new searching experiences, advertisers must start using the new strategy as the war for the top position in search engines is endless. New technologies and algorithms fan the flame of the fight for traffic. In 2022 Evadav recommends considering the following directions.

Multitask Unified Model (MUM)

The update from Google, allowing to get a maximum detailed response without a need for additional search.

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  • Note: MUM neuron network efficiency is 1000 times higher than the BERT algorithm launched a couple of years ago.
You can see the pace of search technologies development and the importance to be in trend. Innovation promises to be super handy for its users, therefore publishers improve their websites so that MUM would not leave them behind. And that means that more quality and relevant traffic awaits our advertisers.

Campaigns automation

Affiliate marketing moves with the progress and the transition to automated setting and control regimes for campaigns are not a fantasy about the future, it’s a reality. Here is what you can rely on AI in 2022:

✅ traffic redistribution between creatives and campaigns;
✅ independent search of problem platforms, geo and budget distribution between zones according to conversion performance;
✅ several campaigns parallel setup;
✅ search and automatic distribution of bids without a master 24/7;
✅ submitting orders to fix money flow, change geo, buy profitable leads.

We are sure that an experienced advertiser can do this manually. But time is crucial. Using artificial intelligence helps us to manage several campaigns effectively.

As a result: if a drawdown occurs the system’s fast reaction will lower the loss to 10-20%. On the other hand, profit potential grows significantly with the help of AI. It’s the right road to scaling, our friends.

VR/AR – the future in the present

One more topic in addition to AI development in affiliate marketing – technologies of virtual and augmented realities. Besides this technology has a bright future you should not expect its massive takeover on the consumer market in the nearest future.

  • Fact: only 1-2% of those who are not afraid of the cost of VR/AR devices and their dependence on outlying devices own such gadgets.
Though the market grows and it’s a fact. For instance, there are a lot of iGaming software developers, and such brands as NetEnt and Microgaming are working on slots and roulette where everyone using a VR/AR headset can observe dealer’s work, watch the spin of a wheel and a ball, can see own hands on a virtual board with playing cards without leaving own room.

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It’s hard to tell how far this new reality will take over the market in 2022. But there’s no doubt that under wise control, this niche promises a big profit from ads. And, sure, those who will be first will take it all.

Couple of words about obvious: native ads and mobile traffic

Native ads are a potentially endless source of traffic in the age of users annoyed with banners and push formats*.* The best thing is that now and in the future it will organically profit in every vertical. You just need to give up classic templates and start using, for instance, click-rotating creatives. It’s a safe bet in wise hands at any year A.D.

  • Interesting observation: even your granny uses social media such as Facebook, Skype on her smartphone. It’s better than any stats showing the demand for mobile traffic.
The offer’s profit and vertical actuality won’t cost a thing if you won’t take care of those who see the world through pocket gadgets. Such an audience is more than a half in a network.

Do you want to earn even more?

Keep on adapting campaigns to smartphones. No doubt, it will be on-trend in 2022.

Run campaigns with Evadav right now!

Top verticals in 2022

So we’ve figured trends out. Now let’s talk about verticals that will be on-demand in 2022 according to evadav.com.

  • Adult – eternal classic and its popularity grows with the need to avoid real communication. Sure, it’s a top.
  • Nutrition. New strains, new health issues mean new requests and volumes in this vertical. Rude, but it’s the reality.
  • E-commerce. All that makes a home cozy is going up. Goods for active leisure abroad probably won’t succeed. This niche demands a proper analysis.
  • Betting: 2022 promises a pot of gold. See yourself: Beijing Winter Olympics, Finland Hockey League, Europe final League and UEFA champions league, FIFA World Cup in Qatar, and Wimbledon. Those are major events. And there are many others. Plus Cybersport is actively promoted in Russia.
  • Gambling. Offer rates grow along with traffic. And what else should people do at home if not gambling? Pop-unders will help you.
  • Finance. The crisis is everywhere. Loans and credits are the new blacks. Traffic will be only growing in this vertical on a world scale.
  • Dating, online. It's a promising vertical. Though there is an opinion that it can draw down due to traffic transition to social media.
  • Software and Utilities. If you look towards app monetization then you need to consider mobile audience needs first of all. Although traffic is stable on the desktop.
  • Cryptocurrency. Bitcoin locomotives created a wide path for altcoins and service systems. Great source of profit with unlimited potential.
  • NFT. The most vivid trend of the end of 2021 and the beginning of 2022. Although there is still no rush from advertisers. Anyway, there's a feeling that this vertical may suddenly become a gold mine.
“Trends are awesome and you should keep an eye on them. But considering the current situation, don't spend much money on experiments. We recommend spending some budget to test market innovations such as NFT, but also stick to time-proven good old verticals and formats as basics for your ad campaigns. After the drawdown of Finance and Crypto, these verticals are growing fast now. And I think they will be on top”.

Homyuk Yana,
Head of advertisers department Evadav


Regarding priority geo, you should first look at a vertical. Although the market leaders of 2021 India, China, Russia, and the USA are still on top in 2022.

Post image
Traffic active growth is noticed in South-East Asia – Thailand, Malaysia, Indonesia, Philippines and some regions of Europe – Finland, Germany. These dynamics will remain in the future.

What’s the result?

➡️ 2022 trends promise to be a profitable and exciting time in terms of affiliate marketing;

➡️ it doesn’t mean that some verticals stop being fruitful and others such as Crypto and NFT will be on top;

➡️ someone will need to change SEO-promotion strategy and someone will have to get to know YouTube and TikTok algorithms;

➡️ pop-under, in-page, native ads and video content will still be on top in ad campaigns and they will continue moving banners and teasers aside.

Overall, not looking at all the chaos brought by COVID-19, world economics gradually returns its position. The main hopes of affiliate marketing are tightly connected with its reincarnation.

Make 2022 profitable with Evadav!

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Insights for Advertisers: How to Make Great Money with Evadav?

Digital marketing goods and services demand a more complex approach and thought through strategy each year. Otherwise you’ll face bad conversion, budget waste, and the worst – business closure.

But what one needs to do to not only keep the lights on, but make really big money?

The Evadav team has prepared a klondike of useful information about formats, the best verticals and geo, sources, and system updates in one guide.

The main insights for advertisers – are the answers to the main questions:
✅ what format to choose according to your goals and how;
✅ what criteria should be considered while choosing format;
✅ what pros and cons of the each of them should be reviewed;
✅ what mistakes are better to be avoided, not to get into trouble;
✅ what tips are worth following to make real money.

By reading this guide you’ll have a detailed map of opportunities Evadav can give to you, and also an understanding how to use it properly.

Don’t waste your time, read more by following the link!

⚠️ If you are still not among Evadav publishers and advertisers, then you have a great opportunity to sign up and review all the benefits of working with us.

Join the best ad network

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The traffic you need to pump to the max

Cryptocurrency takes this world over. Only 10 years ago nobody believed that buying bitcoin was promising. Nowadays crypto is everywhere: games, investments, payment systems. Salvadoran authorities have even started building Bitcoin City free of taxes and based on geothermal energy sources.

Earlier people faced a problem if they couldn’t find Webmoney or Skrill payment methods on a website. And now they prefer a website with a cryptocurrency payment option. Also, cryptocurrency is claimed to become the main payment method in the iGaming sphere in 2022.


Several countries accept more than 20% of cryptocurrency payments.

One can make money on crypto with the help of not only mining and investments but also arbitrage. The Evadav team has prepared a detailed review of the Cryptocurrency vertical: we’ll tell you about its features, audience, landings, and creatives, what formats to work with, and, also, we’ll advise on the offers with the best conditions.

The Cryptocurrency vertical review

The cryptocurrency vertical is one of the most hype and fast-developing ones for several years in a row. Bitcoins and altcoins show the price progress and are always discussed, so the consumers’ interest grows. Both hype and curiosity give great profit (with the proper approach).

Crypto is still a gray vertical thus countries and ad platforms regulate crypto ads in different ways. For instance, Google plans to lift the ban on this kind of ads but selectively, considering geo.
Crypto is available on evadav.com and it gives a good profit.

Traffic rates and competition are quite high in this niche. However, the payback is worth spendings.

Crypto usually works on the CPS (making deposit) model. But CPL and RevShare can be used as well.

Test campaigns in the crypto vertical with Evadav!

The benefits of crypto vertical

The behavior of users buying crypto is more like casino fans. Therefore all who worked with gambling can enter the crypto vertical and try all their tricks and tips.

Crypto vertical pros:
  • high rates for a lead – from $150 to $1000. Pro teams can find more profitable offers;
  • wide target audience – you can work with crypto vertical on almost any geo;
  • advertisers are keen to spend more budgets on solvent quality traffic;
  • a big room for ideas. You can come up with plenty of creatives, landing pages, and pick the best from them.
Talking about profit, under equal amounts of conversion and leads gambling vertical will perform ROI 100%, while crypto vertical - 250%.

Types of crypto offers

The vertical can be divided into 4 directions. Each of them has its features and different amounts of payouts.

1. Blockchain technology learning:

Offer’s main goal – is to sell training.
Payouts – from $250/lead.

It’s hard to work with this offer, as people don’t want to spend money on training, they want to start making money at once.

2. Investments:

Offer’s main goal – is to get money on deposit.
Payouts – from $150 to $1500+ on CPA model per lead, who completed target action and toped up the account on the exchange.

Investment is the most popular direction now. You can offer individual investing or sharing revenue with the platform trader. Such offers show good conversion.

3. Trading:

Offer’s main goal – is to sell training and get money on deposit.
Payouts – from $150 to $1500+ per user (the same as in Investments).

This direction is as complicated as blockchain training is. Not many people are willing to learn. They usually associate crypto with passive income and fast earning.

4. Autotrading:

Offer’s main goal – is to sell software and get money on deposit.
Payouts – from $150/lead.

There’s no training here, but only a robot provided by brokers. It will process trading instead of a human, saving up his/her time on learning. Such offers are good for English-language traffic.

You can also find ICO and cryptocurrency exchange offers. And if the last one is clear, then ICO is an investment into little-known tokens with the purpose of further profit.

Create ad campaigns with Evadav!

Specifics of working with crypto verticals

The more arbitrage managers start pouring traffic on crypto, but not all of them stay for long. The main difficulty is that you need to warm up your audience properly to make them top up a deposit.

Therefore the barrier to entry is pretty high: quality landings and creatives cost much. It may take around $1000 and one month to find a working solution, but still, it will work 3-10 months with the minimum work on making unique content.

The advantages of working with crypto offers:
  • you can get from $150 per one lead;
  • there’s no hold – you can get the payout once the lead completes a deposit;
  • «warm» audience = it’s easy to attract the target audience with all the hype around investments and cryptocurrency;
  • bans are less than in other verticals;
  • Most advertisers are ready to prepay and help with consumables.
Disadvantages and risks:
  • you’ll need more time and money to prepare creatives and pre-landers. Quality over quantity;
  • big competition – not everyone will play fair. Some may send a report on your ads;
  • high barrier to entry – one does not simply create an ad campaign with only $50 in a pocket and get a good profit.
An average amount to start in the crypto vertical – $500-1000 (without software and consumables).

Target audience profile

Crypto Investors' target audience looks like gamblers – men of 25-55 y.o., with upper-middle-income. Those younger are usually non-solvent and can’t make a deposit. Elder people still don’t trust the internet.

By the way, women are also gambling and their amount in cryptocurrency trading is significantly growing in recent years. So you can spend a part of your budget and run ads targeted to them.

Most people enter trading to make money, but also, there are those driven by emotions – the excitement from a chance to get х5-х10 from the invested money. It should be an audience with upper-middle-income as long as the minimum deposit is $100 - $400.


The success of ad campaigns depends on creatives. You can make a super pre-lander, but if nobody clicks on the ad, it won’t be seen.

Creative types:

1) with luxury elements: expensive cars, fancy life, yachts, restaurants, watches, money: everything human needs, but can’t afford with an average salary.

We’ve gathered several options. Sure they don’t convert as much as they used to. But still, you can grab some inspiration from them. A selfie of a real person with money will work as well.


2) to advertise the exchanges such as Binance you can use their creatives because a strong brand gains trust and gives good CTR.

Also, you can emphasize the ability to get rich, but with a bit of personalization. For instance, you can use the currency of certain geo.

3) the creative that looks like a TV spot can enhance a clickthrough rate. People will try to click the “Play” button and get to your pre-lander.


4) charts with growing rates convert great as well. You can type in the headline: «Bitcoin grew by 10 000$» or «Bitcoin is going up again», etc.


5) Success stories that encourage clicking ads and reading information. It would be great if you use the images of people popular in certain geo. But don’t forget people may have different tempers in each country and copyright style depends on it a lot.


Newbies vs pro users

It’s better to split traffic on newbies who have no experience of working with crypto and experienced users.

For the first group, we’ll show simple creatives which raise the interest and hit all pain spots. You need to show that bitcoin gives a huge income and a user can give up his/her hated job and start earning money easily, etc.

For experienced ones, we’ll show stats and charts, payback, and write success stories on pre-landers.

Tips on making creatives

You need to keep the balance: your creative should hit the target audience, and at the same time, pass the moderation. We’ve prepared several tips on how to make creatives properly:
  1. Study properly the target audience of the geo you target: how much money they make, what their interests are.
  2. Don’t copy other creatives, most likely they won’t bring you desired profit.
  3. Use triggers: money, expensive cars, jewelry, villas, destinations, etc.
  4. Set time frames. People want to get money now, not in a year or ten.
  5. Choosing characters for your creatives, stick to real persons from the right geo. Photoshopped and staged images don’t touch anymore.
  6. Your creative should align with the pre-lander and landing page of the offer, and logically complement each other.
  7. If you pour traffic on the English-language market, don’t save up on a skilled interpreter – basic programmatic translation won’t help you.
By the way, you can always contact your personal Evadav manager – he/she will evaluate your creatives and advise you on the best solutions to work with.

Landing pages

It depends on the landing page the same as on creatives. There are cases when without strong landing clients came but they were not ready to invest money. They spent time and brought ad campaigns to negative ROI.

We’ve prepared several recommendations on how to create landings, with examples. It may help you to understand the direction of creating them.

1. Here we use a solution: famous people, learning how to earn money. Landing is written on behalf of Phillip Evans, senior advisor of Boston Consulting Group in Bosnia.


2. Promising fast money converts great as well. By the way, there are also stories of crypto investors who successfully invested their money and quit their jobs on this landing.


3. News websites, which look like popular news sources. It gains trust and stories of purchasing a training course and investing money in crypto will work better. Below is the example of news about a family that invested money in cryptocurrency and made millions.


How to choose a crypto offer?

The main difficulty of working with crypto is that this sphere is half-legal. Some countries take steps to regulate cryptocurrency with the law, and in some countries, it’s fully prohibited and you can’t work with white partnership programs there.

To choose a good and reliable offer:
  1. Use ratings of partnership programs and study reviews about advertisers.
  2. Look towards offers from large crypto exchanges.
  3. Compare offers with your colleagues – it will help you to choose the most profitable one.
  4. Read carefully all the terms and conditions of the offer and if any questions occur, discuss them with managers.
  5. Don’t look towards offers that are not popular among webmasters. Better choose TOP or average offers, tested and approved by other arbitrage managers.
  6. There are many decent, fair, and reliable advertisers and those willing to get traffic for free by accusing you of all violations in this vertical.
How to choose geo

Choosing geo for work, you need to consider the following:
  • is crypto prohibited in a chosen country;
  • citizens average income;
  • crypto’s popularity in a chosen geo;
  • if the advertiser accepts leads from this geo.
Also, you need to study the overall attitude of residents to cryptocurrency. A lot of scams happened recently and some countries think of crypto negatively and you may get a low conversion.

Top crypto geo in Evadav

In Evadav crypto offers work best with traffic from:
  • America;
  • Germany;
  • England;
  • Italy;
  • Poland;
  • Australia.'

Leads are solvent and interesting, and they bring high profit.

Create an Evadav account, top up your balance and make money on crypto ads!

Traffic channels

Where should you get traffic for crypto offers? There are 8 proven and working sources:
  • Google ADS – users from browsers bring the most deposits as they are more warmed up. However, crypto is restricted in Ads. Therefore, you’ll need to find a way to avoid the restriction.
  • Facebook – the principle is the same as for other verticals on Fb.
  • Youtube – pros: a big audience. Cons: people watching your pre-rolls should trust you.
  • TikTok – despite the audience not being that solvent, you can meet young people interested in crypto and willing to make a deposit.
  • SEO-websites traffic – it’s a quite complicated process, but you’ll be getting warmed-up leads ready to deposit due to published native.
  • Email send-outs – they still work, however, you need to have an address base + not all offers accept traffic from emails.
  • Push-notifications – it’s one of the cheapest ways to get traffic.
  • Pop-under – is a simple and affordable format adapting to any device. But it can annoy users and influence the website’s SEO negatively.
Everyone chooses what’s best for him/her to get traffic.

What formats are popular in Evadav

If an advertiser prefers leads, then classic push and pop-under will work best. Their advantage is that they are easy to use. Therefore they are so popular. If the advertiser considers the maximum lifespan and LTV of these leads, then it’s important to pick the most qualified sources and audiences and make tests additionally.

Native is often on-demand as it’s the most organic format. And it means a warmed-up audience willing to make a deposit.

In-page is seldom used: it’s hard for optimization due to high volumes. However, under a proper setup and optimization, it can work effectively as well.

We recommend basing on the offer type and your main goals. Each format should be tested and selected best for you.

Setting ad campaigns up and Evadav tips

We give you a step-by-step manual on creating an ad campaign for crypto offers. These steps will lead you to success:
  1. Select offer: make sure you’re ok with the terms and conditions before you start working with them.
  2. Make up your mind with the geo you’re going to work with. Consider the offer and overall standard of living in a chosen country. Bear in mind, crypto demands people with upper-middle-income.
  3. Make a target audience profile. What are its pains and problems? Why will they benefit from investing in crypto? What problems will this investment solve?
  4. Make creatives, based on target audience profile and geo.
  5. Made up pre-landers – 99% of successful pre-lander’s usage cases. It helps to cut off the traffic you don’t need.
  6. Launch campaigns with different formats to test them and select the one giving you the best results.
  7. Run testing of creatives and pre-landers to pick the most converting ones.
  8. Don’t forget optimization: automated rules, black and white lists, and postback will help you not to waste your budget and get more profit.
Now you only need to track stats and wait for requests to flow.

TOP-5 offers in crypto vertical

We’ve selected 5 crypto offers that may interest you.

1. Bitcoin Bot excl:

Countries: DE, CH, AT.
Goal: deposit from $250.
Restricted: fraud, bots, pops.
Lead cost: up to $935.

2. Profit Secret:

Countries: SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots.
Lead cost: up to $900.

3. Crypto Profit

Countries: RU, PT, SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $800.

4. Bitcoin Aussie System

Countries: NL, CH.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.

5. Bitcoin Up

Countries: MX, AE, AU, AT, BH and+47 GEO.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.

Few tips to start working smoothly with the crypto vertical:

Evadav tips
  1. Choose new and up-to-date funnels. They can attract the attention of target users more than cliche offers.
  2. Learn offer’s average figures in advance. You’ll be able to stop the campaign before it makes a hole in your pocket.
  3. Try different traffic sources. Do not stick to only one format. Test several to find yours.
  4. Use spy services and look at what your competitors test. Always run tests. Test different creatives on different platforms, change headlines and pre-landers to find the best solution.
  5. Advise your colleagues and your personal Evadav manager. It will help you not to make others’ mistakes.
  6. Choose offers you’re sure in. There are many attractive offers on the market, but if they are related to scams, you won’t get a good ROI.
  7. Use pre-landers. Thus you’ll cut the undesired audience off and increase the conversion.
  8. Create different campaigns. Don’t mix different countries, OS, sex, and ages in one campaign. Better make several ads.
  9. Prepare your money. This vertical demands a budget. It may cost you around $1000 to find a profitable solution.
  10. Keep your eye on the cryptocurrency sphere. It will help you to make up-to-date creatives.
  11. Split your budget and spend it wisely. Don’t waste all your money on one offer and one launch.
Despite the cryptocurrency market paying a lot, it's not that easy to work with it. You must always keep an eye on this sphere and be ready that your competitors may attack you with reports on your creatives.

However, it pays off with a proper approach.

Start working with crypto offers with Evadav!

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Popunder world from Evadav

Just imagine that you can get a lot of traffic with one format. Also, for a very low price. Have you?

It is real with Evadav Popunder format, because it covers the needs of advertisers in large volumes, and low prices allow to scale advertising campaigns.

We have prepared a step-by-step guide for you advertisers to work with the popunder format for high conversions and cool results.

In our guide you will learn:
✅ features of the popunder format;
✅ how to use Premium traffic;
✅ how to properly create converting landings;
✅ how to launch and optimize advertising campaigns;
✅ the most frequent mistakes that should be avoided;
✅ life hacks from our experts for maximum profit.

Let’s pump popunder format up!

👉 Read the guide

Join Evadav and get the best conversion and ROI!

Do not forget about your manager, who will help you with any question 24/7.
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How to build a great website and get profit with it​

Each of us has faced affiliate marketing, mostly as a consumer. Example: you went to the car service to change the tires, and, by the way, received a recommendation from the masters and a discount on the services of the nearby car wash.
  • Affiliate marketing – selling goods and services via other people (commercial partners in our case).
It can be done by anyone: partner company, popular blogger, social media average user. The motivation is a percent from sales or a fixed rate. It’s up to you.

However, the biggest profit comes to those who promote partner products systematically, doing a real job as a webmaster.
  • Webmaster’s main source of income – it’s a website or a network with placed ads such as links, banners, notifications leading to a target page.
Here we break down in detail how to build and set this website up according to the tendencies of 2022.

What is an affiliate website?​

Simply put, an affiliate website is any resource encouraging visitors to certain target actions. Such a site rarely sells something directly, usually limiting itself to advertising the product of the partners, and earning a commission for it.
  • Stats: average payments for goods are in the range of 3-10% of value, in the service niche, remuneration is higher - 20-30%, a payout for an info product can be higher than 50%.
Affiliate websites look different. Sometimes it is a multi-page information source on popular themes, sometimes it is a brief landing page about a short situational demand for a product or service.
  • The main thing: the site should be relevant to users' requests, give them what they came for, do it qualitatively and quickly.

Why the affiliate website is the best solution for making money on the internet?​

Because the ratio of potential income and effort spent on it in affiliate marketing is the most advantageous. This is one of the rare areas where there is still the opportunity to earn a lot, quickly and with minimal investment at the start.


  • Fact: In the world, more than 80% of companies use affiliate marketing in different forms. There is a place for your site in the market!
Here are other arguments:

1. Low entrance cost. WordPress default templates and free hosting allow you to build and run a project with no money at all. Of course, money will make both faster and better, but still.

2. Moderate skill requirements. All the tools needed to create an affiliate site are accompanied by a detailed manual. You just need to read.

3. Probability of passive return. If you select the right niche/vertical and create a site relevant to the audience, it will eventually cease to require constant attention but will continue to generate profit.

4. Ability to work from anywhere on the planet. You don’t need an office and a work schedule from call to call to earn money on traffic. You can run a project from a beach, even from a space station. The main thing is a stable Internet connection.

5. Unlimited scalability. The affiliate website, made by a single master to test the product, is easily transformed into a serious team business with thousands of turnovers.

6. Safe way out. The only resource you’re risking is time. If necessary, leaving the market without financial losses and unfulfilled obligations is not difficult.

Do you want to make an obscene amount of money?

Join Evadav ad network.

We’ll help monetize traffic with maximum profit.

How to create a good website in 2022?​

Start with a niche. It’s an important step that deserves the utmost attention, but do not treat it as a choice for the wife. Changing the vertical and adapting to the new solutions, if the circumstances so require, is quite possible even for the beginner webmaster.
  • Fact: Despite the objectively higher efficiency of specialization, many affiliates work smoothly in several niches at a time.

How to choose the vertical?​

Systematizing processes within niches simplifies work and increases efficiency. A focus on a specific vertical allows:
  • explore better internal tools and mechanisms, inputs and outputs, strengths and weaknesses;
  • make a detailed list of competitors, rank them in order of importance, take from them the best, and qualitatively build up;
  • reduce the distance to the customer, understanding his needs in the best possible environment - in the common market for you.
If you are just starting to try out affiliate marketing, please note the following tips on choosing verticals.

Evadav recommendations:

1) work with what you have a penchant for or a professional interest so you can learn sales techniques;

2) don’t spread out, start with one or two themes and improve your skills. The market will not go anywhere. Starting with the first sources of traffic you can continue with other verticals;

3) Don’t chase big money at once, start with offers adequate to your abilities and budget;

4) try new, not-swallowed-up niches, with an income potential: you can be the first to start earning where others are afraid to enter.

Overview of top niches​

Evadav.com welcomes your desire to succeed and offers its view of the verticals with a soft start in 2022.


The human being is a social being, so the popularity of dating services, as well as the traffic from them, will never run out. There are two types of platforms inside the vertical: classic dating sites: mainstream dating and, in any case, linked to the topic of sex - adult.
  • Pros: lots of proven offers, versatility relative to GEO, decent bids in adult vertical. A relatively simple converting of leads, as this usually requires only the registration of a visitor.
  • Cons: mainstream dating can’t boast such a large payout, and there are quite a lot of risky things to do with adult-themed.


Credit, insurance, bank plastics, stock exchanges, MFIs, and others near the money periphery. In the last few years, the vertical locomotive has been the cryptocurrency market.
  • Pros: versatility in the sources of traffic, a truly infinite audience that can be monetized simultaneously in different offers.
  • Cons: high competition, very strong rivals, expensive leads - expensive tests, big holds.



Sweepstakes are prizes drawn: from coupons in the neighboring grocery store to flagship gadgets from the electronic retail kings. The client gets a chance for a gift, the advertiser collects the user base, the publisher earns on confirmed registrations - all are winning.

  • Pros: some sweepstake offers, like sending out a raffle invitation email - it’s a great way to get into the niche with a minimum test budget.
  • Cons: Facebook, which is the top source of traffic for sweeps, refer any promotion type to any shades except white. The general problem of vertical is the poor quality of traffic.


Cryptocurrency (Crypto & NFT)​

This is a vertical for any taste: trading, bots, investment, education. Most of the popular offers are in the area of investment. The most promising sector is NFT (non-fungible tokens), because at current rates of penetration into the digital environment, soon no market will escape their presence.
  • Pros: solid payouts, no hold. A huge, omnivorous audience with understandable demands. If you have experience in any financial or gambling niche, entering crypto will be easy. Evadav fully allows this vertical with large payouts.
  • Cons: a lot of restrictions - chances of getting into a ban. The high competition requires a time-consuming approach to making creatives.


Casinos, slots - gambling in one word. Since the main motivation of the local target audience is entertainment, it makes sense for publishers to look closely at the trends of mixing reality with the introduction of AR and VR.
  • Pros: many cooperation schemes, a sea of useful information for beginners, wide GEO, low barrier to entry (relatively).
  • Cons: big competition - low ROI, gray niche specificity, fast burnout of GEO and offers.


Sports/cyber betting is a powerful vertical with an amazing profit. The important thing to remember is that the event schedule dictates the weather in this niche. The traditional leader in working with the traffic on betting is push format: inexpensive, simply tuned, easy to pass through the moderation.
  • Pros: one (huge) audience with gambling, so you don’t have to think about inventing new schemes. Diversity of sources and moderation of budgets to test hypotheses. The legality of bookies.
  • Cons: relative seasonality, which means that players' interest is not always stable. Need to keep an eye on sports events to keep up with market dynamics.


Beauty & Health goods and services. Vertical takes in everything that responds to human complexes about appearance, age, health.
  • Pros: the target audience for Nutra vertical is everywhere, geography is wide. Many offers for any taste and a budget with predictably strong demand.
  • Cons: some products are hard to promote with white methods. High competition.


A large niche with a wide assortment in hundreds of categories. Due to the scale, it is easy to find an offer for any audience and then to segment caption and conversion with maximum benefit.
  • Pros: variability - thousands of offers for all tastes. The relative loyalty of advertisers to the source of traffic. It is considered the best vertical for beginners.
  • Cons: wild competition. High barrier to entry (technical, budget, skills) in partnership with large networks.

Remember, there’s money in every niche. The main thing is to find yours, comfortable to work with. The big profit of some verticals is associated with the appreciable cost of attracting traffic, in other ones - budgets are modest, but you have to work for a decent conversion.

To get professional advice and an assessment of the monetization potential of the selected niche you can write to your manager from Evadav!

Choosing a domain name and hosting​


When selecting a domain, consider it as a tool for promotion. The correct name should indicate directly or have a clear association with the niche in which the site will work.
  • Evadav tip: We recommend that you pay attention to the domains with history. That’s the kind of names that crawlers have loyalty to. This makes it possible to move the resource to the top much faster than in the case of the first registered domain. Of particular value are old domains that had only one owner but were regularly renewed.
The price of such names is knowingly higher, but they are worth their money because they save up on promotion and multiply speed up request results.


The platform on which the site files are stored is called hosting. It is the responsibility of hosters, providers who receive a fee for maintaining the space you rent.

The most popular solution in affiliate marketing today are websites created on CMS design types: WordPress, Wix, Tilda.
  • Fact: more than 40% of all Internet resources on the planet are made with WordPress.
CMS (content management system) implies the owner’s full control over the external and internal content of the site, offering thousands of themes and plugins for customization. As a rule, the hosting service is provided by default.

There are enough free hosting facilities to start in the affiliate marketing sphere. When the time comes to scale the project, you will easily go to premium, paying a certain amount for the new volume on the server, additional options, and more loyal support.


Rating of the most popular platforms for hosting websites on WordPress

  • Evadav tip: If your traffic generation strategy is based on a large amount of text content, look in the direction of the Medium or Blogger blog platforms. Here the hosting is also in the complex with the subscription. The possibilities of these sites are inferior to the WordPress toolkit, but for article promotion (reviews, guides, informational texts) is a convenient and the main - working version.

Website configuration​

When you think about site design, you will sooner or later decide whether to use/buy a ready-made template or order a unique topic from specialists.
  • Evadav recommends the first version, as the development on the side will cost a lot - 2-3 thousand dollars.
At the same time, the equal quality template can be bought for reasonable money - 50-100 dollars. In addition, the finished WordPress themes rarely require a shamanic dance in an attempt to pull them onto the engine and are set in two or three clicks.

What should a decent affiliate website look like in 2022?​

The Evadav team has compiled a list of criteria that will help you get around your competitors. Just consider them when building the site and give yourself an advantage already at the start. Let’s go!

Responsive design​

The number of people using pocket gadgets for communications is growing daily.
  • According to TAdviser data, the share of mobile traffic at the end of 2021 was 83%.
If your site design is not adapted for smartphones and tablets, you can forget about normal conversion.


Choose a topic that is compatible with mobile devices. Give the visitors a chance to see your offer on the go - in the subway, in the guests, at work, and watch as the refusal rate decreases.


The chosen design should not limit the possibilities of SEO optimization. In this regard, it is worth paying attention to the same WordPress. Even in default, it offers an extensive pool of tools for qualitative search promotion.

If this is not enough, there are dozens of plugins connected - plugins that extend the potential of SEO optimization to infinity. The important thing is to remember why you need it.

Additional configuration​

However perfect the design of the template, you will have to adjust it - change the logo, adapt the font pairs, remove or add graphic elements, forms, and modules.
  • Evadav tip: while looking at the theme for the site, consider how accessible it will be if necessary possible to personalize the site.

Development contact​

Many people overlook it, but the opportunity to get a quick consultation on a topic or plugin is an important point. In order not to spend time on solving problems on your own and not pay for the services of third-party developers, learn about the terms and guarantees of support in advance.
  • Observation: lack of backup is a property of free templates. Paid topics are generally not deficient.


Multiple language support will be needed if you are going to scale up GEO or target a local market that uses different languages.


For the newcomer, who does not plan to dive from the start into exotic niches of distant countries, the issue of multilingualism of the site is closed simply by installing a plugin. These add-ons can support more than 90 languages simultaneously, most of which are free and do not require extensive professional customization.

User-friendly interface​

Your task is not to impress the visitor’s imagination, but to make his/her stay on the site enjoyable. The selection and purchase of partner products should be natural and simple. Leave the extraordinary creativity to fashion photographers.
  • Evadav tip: The appearance of the site, taking into account the trends of fashion and the nuances of verticals, is of course important. However, it is recommended to give priority, not to the elegance of the screens, but to the ergonomics of the interface: intelligent navigation, appropriate interactivity of forms, and understandable inscriptions on buttons.

Website content​

Making a visitor a lead (a potential client doing the target action you need) is not an easy task. But it’ll be a lot easier if you can convince the audience that you’re an expert on the subject.

An excellent way to demonstrate expertise is to publish relevant content regularly. The more detailed and literate you close the interest in your field, the greater the public’s trust in you and the more pleasant the conversion figures.

Content types for websites​

Opinion pieces​

Unique material about the product based on the practical experience of the author. Ideally, the copywriter’s qualifications should be confirmed by publications in other publications and projects.


It’s a great way to get exclusive news, press release, review. Typically, this content is an artistic adaptation of the machine translation of the source.


Deep (unrecognizable) processing of the original text with the preservation of meaning. This approach allows to receive quickly and much original content without violating the rights of other authors.

SEO-optimized content​

This category includes material of any format and volume containing a specific number of key accessions. Intelligent use in the text of queries, in particular, allows not only to put the page at the top with minimum investment but also to keep it there for a long time without any subsidy.


This type of content, whether represented by text or video, is a unique source of information in terms of impact and reach, miraculously gathering record traffic.
Of course, we are talking about qualitative material. The watery reasoning of «armchair» experts does not count.


Buyers trust the author’s reviews of goods and services if they find them reliable. Given this, in some vertical settings, it makes sense to focus on publishing a broad view of the product, helping people make the right decision.

Traffic can be different​

A successful choice of verticals, a well-thought-out structure, and attractive site design - it is wonderful. But passively waiting until users notice your «charm» is a bad idea. You have to attract and then hold the traffic. How? Read more.

Charges applicable​

This section lists how to get traffic to a site for money.

1. Contextual advertising: Generate ads through Google Ads. You will be charged for views, clicks, or target actions. Quick and accurate, but expensive.

2. Social media targeting: the analog of context ads, only within social networks. It assumes greater audience involvement through the ability to comment and evaluate posts. Expensive.

3. Aggregators: Company and product information in thematic catalogs. Excellent for e-commerce niches and sweepstakes. Competitive offers make it possible to choose a site with a loyal audience and a moderate price.

4. Links on third-party sites. Choose the site of the profile theme and negotiate with the owners about the placement of the content - native ads, reviews, interviews, press releases. The price is moderate, depending on the coverage.

5. Influencer marketing: Advertising by opinion leaders. You pay a blogger, who delivers good news about your product to his/her fans in a proper way. The cost of collaboration is determined by the size of the audience.

6. Sending out. All channels - email, push, SMS, and chatbots. The main thing is that the addressees should be the most target. Effectiveness depends on the quality of the base and the personalization of the messages.

Free of charge​

Ignoring the possibility to receive traffic for free is not our method. Evadav experts recommend using all available arsenal!

1. SEO-promotion: is not only articles with frequency keys but also a carefully thought-out page structure, from header to footer. A good text, anchored in the top one day, will generate a client stream for a long time.

2. Social media: A channel or profile in a popular social network, illuminating the same niche as the main site - a magnificent booster of traffic. Creative posts, quizzes, and thematic collections will help to maintain interest in the product and will not cost you a penny.

3. Q&A services: Places where people are trying to find solutions to problems. A good example is Quora.com. All you have to do is find a topic, close to the niche being promoted, and show yourself as an expert, discreetly promoting your project.

4. Rankings. Some portals practice articles and collections of services, goods, everything in the world. You offer your website or product as a member of such a rating. Famous sites will ask for money for this, smaller resources can mention you for free.

5. Directories and maps will not turn your traffic into Niagara Falls, but you will always have a stable stream from a brand card registered through Google Business. Besides, search engines better rank organizations with confirmed contact information.

It’s way better with analytics​

Traffic should be controlled: where, from where, how much? At every moment of the campaign, you need to know what happens at every stage of the funnel that turns a visitor into a lead.
  • The basic toolset for analysis is all in Google Analytics.
These services are enough for a beginner to fix traffic volume, see sources, compare conversion coefficients, understand the efficiency of the whole website and its elements. Besides, they not only show the detail but are also free of charge.
  • Evadav tip: Knowing your capabilities is good, but understanding how competitors live is even better.
Competitive intelligence through SEMRush and Ahrefs will reveal the secrets of SEO, social media page analysis will show audience size and interaction triggers, feedback on the same Google Maps and IRecommend.ru, help to understand product satisfaction and the blind spots of the market.

Don’t forget the trackers.
More information about trackers, their opportunities, and the importance we revealed in our “Traffic monetization” guide.

Searching for advertisers to monetize traffic from the created website​

The website is assembled, configured, and launched. You have a pleasant excitement to watch the growing traffic and calculate profit options. Let’s go through the main channels of monetization.

Contextual advertising (Google AdSense)​

It’s an advertisement in any format and relevant to the website topics: from a text note and a banner to a full video review. Every time a customer clicks on an ad block, the publisher gets the money.
  • The rewarding system is called PPC (Pay Per Click).
To start working, you have to register in the advertising network and wait for the approval of the administration.

Direct advertising​

Having stable traffic of several thousand visitors daily (why not?!) you can address directly to advertisers with the offer of advertising placement.
  • Advantage of the method: you set the cost for views by yourself.
Additional income can be obtained if you promote the service in a complex, combining the placement and creation of advertising content into a turnkey service.

Tangible profit in the direct interaction with advertisers yields such types of monetization:
  • branding – mixing several types of content on one page/site. The visitor loses the sense of boundaries between original material and advertising and more often gets on the sponsor’s page.
  • banner ads – the most popular format. Here success depends entirely on creativity and getting into the needs of the target audience.
  • native ads – any content with a subtle mention of the product or brand. The more natural the advertising link, the higher the conversion.
  • push, in-page, pop-under – Pop-ups, blocks, and lendings that don’t give the visitor a chance to miss a promotional message. It’s a tool of enormous potential with a proper approach.
  • links placement – links to the advertiser’s project, placed in the right places of your site. The easiest way to earn.


Evadav offers profitable monetization conditions of native ads, push notifications, in-page messages, and pop-under.

We don’t strive to become the best, we’re busy doing your business the best!

Affiliate programs
In order not to starve while waiting for favorable offers from advertisers, the site owner can become a member of the affiliate program of a famous brand or one of the advertising networks. Of course, the topics of your site should coincide with the niche of the seller, and the resource itself should have a presentable view.

It is simple: fill the site with useful content and ask, as a reward, for donations on project development.

Sales of goods and services
Suppose your site is devoted to reviews of the novelties of the game industry. Why not add a few pages of near-game goods: consoles, peripherals, games, or merch?

Paid subscription
The system resembles fundraising, but with one difference: if the visitor does not pay, he will not be able to access the main part of the content.

Ad networks
Advertising affiliate networks can provide ads immediately. You don’t have to spend time looking for advertisers, they already did it for you. Every network has its database of active advertisers.

All you have to do is add your site, select the advertising format from the list according to your goals, place the code on your site and income won’t take long.
  • Pros: no need to waste your time looking for advertisers, big profit.
  • Cons: it is not always possible to choose the type of product or service that will be advertised on your site.
Join Evadav, add new traffic sources and get super profit!

Which strategy to choose in the end?​

Experience has shown that an affiliate beginner is more likely to get profit fast if he/she implements time-proven techniques and strategies. Why make new roads if you can use ready-made solutions?
  • Evadav ad network is ready to offer publishers more than 25K proven advertisers and 50K+ active campaigns each month.
It is up to you to decide which advertising formats and monetization channels to use. For our part, we declare that push, in-page, pop-under, and native ads are the leaders according to the ratio of profit to effort.
  • Evadav tip: don’t stick to only one format, test several, choose what’s the best for you and be on top.
We’re sure, that we look at affiliate marketing the same way as you. Evadav ad network is the best choice for monetization.

See for yourself!
Best NFT_1200х628 EN.jpg
Best NFT Affiliate programs

Art doesn’t lag behind the technologies. Now any recording, photo, painting or video is possible to digitize. Once you reproduce your piece of art digitally and upload it on the blockchain, it becomes an NFT - a non-fungible token.

How can affiliates monetize such an offering? What are the best NFT programs to monetize? Read on to discover!

💡How do Affiliate Programs for NFT work?

Regarding the growth of the NFT market, many referral plans appear. Affiliate programs are one of the best ways to grow business, sales, and boost trading. To earn with such programs on NFTs, you need to join the referral programs of some crypto exchanges, like crypto.com.
However, there are affiliate programs excluding NFT sales. In this case, you may try gaining money on clicks.

Let’s say Ben visits Binance NFT and passes the registration to join crypto trading. Then you (as a publisher) get the commissions on the users’ trades.

💡What are the NFT platforms offering the best affiliate programs?

We’ve made up a list of the best affiliate programs for you. Here they are:

  • OpenSea

CPA: Cost per transaction
Commission: 2,5%
Type of the commission: charged once

This is the hugest marketplace for NFTs and crypto collectibles (music, pics, photos, etc.). On the OpenSea you can find many valuable digital items to buy.

Also, you can sell your own creations. You just need to upload your digital work, give it a name, describe it in detail, and opt for a fixed or declining price auction listing.

Affiliate program:
For every transaction, the OpenSea charges 2,5%.
To see how an affiliate program based on NFT sales works, try OpenSea.

  • Binance

CPA: Cost per transaction
Commission: Up to 50%
Type of commission: Recurring

Binanace is the biggest crypto platform, which offers multiple products: spot market, derivatives, futures, options, savings and staking services, Binance cloud, trust wallet, NFTs, and so on.

NFT marketplace includes categories for e-sport, art, gaming, collectibles, and NFT mystery box. The box offers you a random NFT with different prices and rarity.

Affiliate program
Binance Affiliate Program lets you create referral links that invite your community to sign up and trade on Binance. The link will automatically credit you as the referred if anyone clicks it and registers. Every time they execute a trade, whether it's on Binance Spot, Futures, Margin Trading, NFT or even Binance Pool, you will receive a commission.

  • Crypto.com

CPA: Cost per transaction and lead
Commission: 10%
Type of the commission: recurring and nonrecurring

Crypto.com is an open-source blockchain that allows you to trade on spot, on margin, and with derivatives. It also offers an NFT marketplace with multiple categories (music, sport, gaming, etc.).
Top NFT creators like Aston Martin, Ugonzo, and Snoop Dogg work with the platform.

Affiliate program
To join a Crypto.com affiliate program, you need to fill out the form, present the platform to your community, and choose your preferred mix: long-term commission or one-time payments.

  • FTX
CPA: Cost per transaction
Commission: 2,5%
Type of the commission: recurring

FTX ranges among one of the top-5 crypto derivatives exchanges and is popular among millions of users. FTX offers futures and leveraged tokens. Also, the exchange owns a few NFT sites, with Solana, Ethereum, and FTX NFTs available. You can go through the NFT gallery to choose the token you want to buy.
What’s more, on FTX, you can:
  • bid on NFTs
  • purchase them
  • hold them on your FTX NFT gallery, so they'll be available for withdrawal to your personal wallet soon
  • redeem them for a good or service.

Affiliate program:
Each FTX user has a unique affiliate link. You will receive 25%-40% of the fees of new users who sign up with your referral code, and the new user will get 5% of the fees returned.

The crypto industry and crypto art are becoming more and more popular. Join and earn now!

Join Evadav to monetize your offers
Get Special Easter Bonus From Evadav

Happy Easter, dear Evadavers!

The spirit of this bright holiday is all about hope, love, peace, and prosperity. Evadav team wishes you a joyous celebration with your family!

You may wonder how to monetize your Easter offers? There are a few things you can do to get more conversions:
  • Launch discounts;
  • Give away promo codes;
  • Decorate your banners with holiday stuff.
During this holiday, popular verticals remain:
  • Gaming - many games offer fantastic Easter levels (e.g. Angry Birds) or Easter costumes for characters;
  • Gambling - poker and casino offer great deals for holidays;​
  • Finance - crypto platforms often prepare some giveaways for Easter;​
  • E-commerce - Easter decorations, baskets, cakes, and cooking tools are on hype during the Easter holidays.

And we also have a surprise for you! Easter is high time to launch ad campaigns with Evadav and jump into egg hunting!

Here is what you need to join:

Increase your spending for the period Apr 17 - Apr 24 compared to the previous week and get a Special Easter Bonus.🐣

- For Standard and Bronze levels:
Open a Bronze egg! Increase your spend by $500, and get a $50 coupon from your manager on your next deposit from $500.
- For Silver and Gold levels:
Open a Gold egg! Increase your spend by $1500, and get a $150 coupon from your manager on your next deposit from $1500
- For Platinum and Diamond levels:
Open a Diamond egg! Increase your spend by $5000, and get a $500 coupon from your manager on your next deposit from $5000

The more traffic and campaigns you run, the brighter gifts you receive.

Launch and boost your campaigns, open eggs and enjoy your gifts
I signed up for this ad network some time ago, but it didn't start. This post is a reminder and sees if you can actually make money from this ad network. I don't like pop under. See if it's worth trying other ads.
2 eggs_1200х628 EN.jpg
Egg Bonus From Evadav + Top Best Geos and Verticals for Push in April and May

👋Hello, dear Evadavers!

We announce that our Egg hunt is ended.
Thank you all for taking part in it and don't forget to collect your $50, $150, and $500 bonuses.

In Evadav, we know that there are never too many gifts. So we've added 2 special eggs!

From Apr 24 till Apr 30 open your lucky egg:
  • Find holiday eggs in your account;
  • Crack them;
  • Take a promo code and replenish your account;
- only new accounts are acceptable

Silver Egg:
Get a 10% bonus on your first balance replenishment from $100 to $1000.

Platinum egg:
Get a $500 bonus on your first balance replenishment from $3000.

🎁Launch your campaign with us and grab your gifts

As you know, we always follow trends, and we want to share them with you.

✅What are the best Geos for Push ads to monetise in April and May?

🇬🇧United Kingdom

✅ What are the best verticals for Push in April and May?

  • Gambling
  • Betting
  • Crypto

Be trendy, join Evadav
Top list and pops-1200х628 EN-01.jpg
Premium pops top sources list

Have you already tried our Premium Popunder? It has many benefits, among which:

🚀Up to 100 times higher CR
🚀Qualitatively selected and tested sources
🚀Optimized traffic

🚀We give a specially selected list with more than 1000 verified sites, sites with conversions already tested by our internal Traffic Quality Team.

What is more, from May 15 to May 31 we have a system of bonuses for new and current partners.

How to get Bonuses?

1. New Advertisers get:

- $25 sign up promocode may25 for deposits over $200

2. For already active Advertisers we have a one more bonus:
- 10% Bonus on the next deposit up to $1000, for advertisers who work with verticals: content_site, gambling, dating, e-commerce, crypto, services, finance, betting, nutra, sweepstakes, software

3. Even more, if you already have an inactive account with us just sign in and get a special bonus on your next deposit:
- Re-Activation Bonus in amount of a $50 for deposits from $200.

* all bonuses and promotional codes are valid from 05/15/2022 to 05/31/2022.

💰Try Premium Pops traffic with Evadav
Win rate_1200х628 EN-01 (1).png

😎Hi, Evadavers!

In this article we'll describe what is important to know about a new feature in our advertisers' personal account - WinRate.


- What is WinRate?
- What is the relationship between WinRate and the auction?
- How is WinRate calculated?
- How to increase the effectiveness of your advertising campaigns with WinRate?
- How to use WinRate in combination with MicroBidding and Auto-rules?

What is a WinRate?
Win Rate is the percentage ratio of the number of impressions gained in an auction divided by the total number of impressions bid on.
WinRate is based on Bid and CTR.
  • Bid - the higher it is, the more chances you have to win the auction.
  • CTR - the higher the clickability of the creatives within an advertising campaign, the more likely your bid will win, and your ad will be shown on the publisher's site.

Important: For CPC model only!!!
For the CPM model, CTR is not counted.

In other words, WinRate is a parameter that indicates the competitiveness of the used bid, set of creatives, and targeting settings for the ad campaign / source.

How does the auction work?
It's based on a basic calculation formula: CTR * Bid = CPM.

Advertisers are competing for each impression on the platform. The system forms an auction. All advertising campaigns take part in this auction, which, according to their targeting settings, are able to bid for the ad impression.

The system chooses the ad campaign which has the highest CTR*Bid. This approach focuses on delivering relevant ad creatives to the most targeted audience at the publishers' sites.

WinRate formula

WinRate in percent = (number of impressions won / number of auctions in which the campaign participated) x 100

For example, if a bid participates 1 million times and wins 500,000, this is calculated as:
(500,000 / 1,000,000) X 100 = 50% WinRate

- green indicator 70%+ - your advertising campaign is taking enough hits within the auction. Raising the bid and adjusting the sources, you can achieve even higher rates, for our part, we consider this level "good".
- yellow 50<69% - your ad campaign is in the middle of the auction. You can get more impressions by doing optimization.
- red 0<49% - an important signal for the analysis of the advertising campaign and raising the bid / change of creatives and/or targeting.
- n/a - the index is calculated for the period selected in the statistics. If you see this sign next to a campaign or a source in the statistics, this means that your company does not get enough data for the correct calculation of the WinRate. We recommend increasing the traffic buy for such a campaign in order to collect enough statistics for calculations.

Increasing your WinRate
A high WinRate in programmatic terms might indicate low competition for users at the source of traffic or an effective bid.
A low WinRate is always a signal that the bids for a specific campaign and/or source need to be increased and the creatives need to be checked according to their CTR.

Here are some ideas on how to increase the WinRate for your campaign.

-Grow up the bid for ad campaigns with low WinRates

-Buy more traffic in campaigns with creatives that have a high CTR, or duplicate them for other campaigns.

-Optimize the bid for sites with a high WinRate

-Use auto-rules to whitelist and blacklist sources to select the ones that give you the most conversions at a given cost.

-Use micro-bidding to optimize bids by source.

The Microbidding option allows you to unleash the full potential of WinRate's capabilities.

With Microbidding + WinRate, you can analyze and see the actual amount of redeemable traffic, and auction WinRates per campaign and change the rates for zones and sources separately. This will give you the maximum flexibility in buying traffic and make your ROI unattainable for your competitors.

*The micro-bidding option is only available to Gold-level users on our platform.

Let's see on the example of a test advertising campaign with low WinRate.


The microbidding + WinRate combination will be available for editing within the ad campaign itself:
Also, similar settings can be made directly in the statistics.
To do so, go to the general statistics tab, select an ad campaign from the general list and its traffic purchase model (CPC in this example) and indicate the country in the filter.


Now let’s proceed with the analysis. Consider the data in detail.


In the screenshot, we see the different indicators of the WinRate.
It is worth noting that those sources with a high WinRate in the green zone also have custom Bid significantly higher than the average. Such sources also have high-profit margins and ROI.

In line 2, we see the opposite situation. WinRate on this source is in the red zone, and despite a large amount of traffic and low cost per click, nevertheless, this source does not bring profit.

As part of an advertising strategy, the best choice would be to raise the bid for such a source. However, the creatives within this advertising campaign should not be replaced, as they are effective at the current stage, as you can see by the ROI for the other sources.

Bottom line:
We've taken an in-depth look at the WinRate metric, its importance, and its role when working with the Evadav platform. We wish our advertisers a successful test and look forward to your feedback.

💡 If you have any questions, please contact your manager, who is ready to help you 24/7/365.

Hot summer_1200х628 EN-01.jpg
Hot Summer Bonuses from Evadav

Hello, advertisers!

Spring is over, and a hot summer awaits us... And this means that it's high time to grab some hot bonuses from Evadav!
Launch and scale campaigns to get bonuses for balance replenishment.

🤑How do I get bonuses?
You will receive bonuses on your next replenishment when you upgrade your account to the next level of our system. All you have to do is:
- Create ad campaigns and scale the current ones in the second half of June (16.06.22 - 30.06.22)
- Optimize them with auto-rules, microbidding and winrate

🤑What bonuses can I get?

Depending on each new level in the system that you have moved to during the period 06/16/22 - 06/30/22, you will be able to receive the following bonuses::
  • Standard $0-$300 - entry level
  • Bronze $301-$1000 - your bonus will be $30 on a deposit of $300 or more
  • Silver $1001-$3000 - your bonus will be $100 on a deposit of $1000 and more
  • Gold $3001-$8000 - Your bonus will be $300 on a deposit of $3000 and more
  • Platinum $8001-$25000 - your bonus will be $800 on a deposit of $5000 or more
  • Diamond $25001+ - your bonus will be $1000 on a deposit of $5000+

If you have already reached the Diamond level on our platform, we offer you to scale the spend by 50% compared to early June (01.06 - 15.06) to get a $1000 bonus on any next deposit from $5000.

The higher your level in the system, the more bonuses you can get! Increase your spend and get bonuses.

🤑How do I request a bonus?
You will have 30 days to request a bonus from the moment your account is upgraded. Email your manager in personal messages requesting a bonus on your next deposit and use the funds to promote in Evadav.

🤑How long will the promo last?
The promo will last from 16.06.22 till 30.06.22. Hurry up to move to the next level to get more bonuses!

In advance to pump your profits, we've collected top verticals and geos for the latest months.

- India
- Brazil
- Indonesia
- United States of America
- Philippines
- Thailand
- Malaysia
- Vietnam
- Italy
- Germany
- Bangladesh
- Japan
- France
- Mexico
- United Kingdom of Great Britain and Northern Ireland

💻site content

Launch campaigns with Evadav
Fresh profit_1200х628 EN-01.jpg POPS TRAFFIC JUICY SOURCES

😎Hi, Evadavers!

🔥We are happy to announce that we have connected over 1,000 new popunder sites and they are already available to you!

💯Get the most out of your traffic with:

💣Top CR - up to 1:4 using pre-landing;
🎯Filtered clicks - just right for your offer;
🐋Volumes - over 1 billion clicks currently available for redemption;
⏰Smart auction and auto-rules - let you take the best part, and not spend all your time setting up and optimizing.

💡Advice from the optimization team:
- Experiment with bids - smoothly increase them from the recommended to the maximum - so you select the most converting sites for your offer;
- test the Premium and Standard types of traffic in the A / B tests;
- advertisers from Gold level and above - use microbidding for spot work with bids;

Also, until the end of the month, we’re running an activity with bonuses for topping up

Want to know more? Read our blog

🤩Check out our awesome blog articles about Popunder you may have missed:

🚀Premium Popunder campaigns and Top 10 countries with recommended rates
🚀Premium Popunder Traffic
🚀5 Steps to a Successful Campaign with Popunder

💡 If you have any questions, please contact your manager, who is ready to help you 24/7/365.

Last edited:
Top Ad Network: Support us!

👋Hello, Evadavers!

Take 2 minutes and have a unique chance to get an extra white list for your vertical from Evadav & Affbank directly.

What do you need to do:
✔️ follow the Affbank Awards page;
✔️ vote for Evadav in push, native, and traffic source categories;


✔️ screen your votes and save them (3 snapshots);
✔️ send an email to support@evadav.com with an account ID (email), your contact telegram/skype, and screenshots attached;

🏆 Boom! Here you are, almost in a step from your reward. We'll respond to every email after the award finale, starting July 27th.

🍒✌️[Thank you for staying with us]
We always stay with you and follow your needs. So share your attention to our cooperation and get an exclusive reward.

Vote for EvaDav
Ad stratedies_1200х628 EN-01.png
Advertising Strategies to Increase CTR

Paired with tons of impressions and conversions, click-through rate really matters when you launch your ad campaign. So let’s find out how to get more clicks and boost your CTR with Evadav.

TOP - 5 Tips to Increase the CTR of Your Ad

⏱️Set the Perfect Timing
What’s the best time to show your ads in order to increase your CTR? Holidays, of course! The profits received during Thanksgiving, Christmas, and Cyber Monday tend to be the highest.
Take advantage of major holidays, sales events, phone model release dates, sporting events, and TV series finales.
Also, learn when your audience is the most active and set the days and time when the ads will be shown.

💰Schedule your campaign in Evadav profile.

📋Test the Frequency Capping for Your Audience
Everything new is greeted with great interest. However, when an ad is seen multiple times, it loses its impact - it becomes invisible. People may turn it off due to intrusiveness at worst.

Let’s consider the example of push ads. Imagine how weird and annoying the ad seems when you get four times a day that you won a BMW.

A reasonable ad limit is essential to preventing record-low CTRs. According to Evadav statistics, the best results show campaigns with 5 impressions per day. We suggest limiting the impressions of your ads to 5 impressions per day. 1 audience = 5 impressions per 24 hours.

💰Set capping, launch your campaign, and monitor the statistics with Evadav.

⬆️Get Bids Increased for Better CTR
Low bid makes the CTR low. Thus, the lower your bid is, the worse the sources you get.

You may have nice creatives, but if the bid is low, the chances of success are low as well.

The higher the bid, the more potential auctions your ad campaign will participate in. Thus, you increase the probability of working with the sites with the best clickability for your creatives.

In your Evadav profile, the average CPC and the recommended bid size are shown after you choose the country in the settings and press recommended or max bid. We constantly update this information so that you can launch your campaign with the most relevant bid for your audience.

💰Follow the bid size recommended in the campaign settings with Evadav and launch your campaign.

👀Choose the Right Creatives
As for creatives, we recommend launching at least 4-5 creatives to qualify the traffic source. Ad campaign tested with 1-2 creatives is bound to perform worse. Pay attention to the quality of the pictures you use. They should be comprehensible, trustworthy, and reflect what is written in the text. Noone will click on the ad with a dog under which the text will say: Win an iPhone 13 pro max now.

As well, the statistics show that illustrations with women attract users more than with men.

💰Test the creatives within your campaign. You can test up to 8 creatives in each ad campaign.

💡Add Imagination to Your Text
The text should be catchy and correspond to the illustration. It should deliver the message you want to send and include the CTA.
  • Also, it’s a nice idea to use Emojis to attract attention, but don’t overuse them.
  • Make your text personalized: “Using an iPhone?” / “Are you in Kyiv”?
  • Numbers in titles always work: “9 out of 10 people advice using the microwave XXX”
💰Add title up to 30 characters and description up to 45 in your Evadav profile while launching an ad and test it.

Choose Evadav and launch the most successful campaigns!
Twitter notes_1200х628 EN.jpg
Twitter Notes: What to Expect

Have you heard the news? Twitter is launching a new way of creating and sharing content - Notes!

🗒️What are the Notes?
Notes represent a tool allowing the creation of long reads.
The new features for Twitter users, who are used to short messages containing 280 characters maximum, will allow users to:
  • create articles with rich formatting
  • upload media
  • share posts via Twitter and Facebook.
The major Twitter update allows creating a note with a 100-character title and text up to 2,500 words. Photo, video, GIF, and tweet embedding will be possible in users' Notes. Each Note has its link, and you can tweet, retweet, send in DMs, like, and bookmark it like a tweet.

How can Notes be useful for publishers and advertisers?


  • Monetization of traffic from Twitter is now gaining popularity and momentum. More and more publishers have begun to take advantage of the opportunity to monetize such traffic. Now advertisers could reach 465.1 million users on Twitter, placing it 14th among the world's most 'active' social networks.
  • Twitter's latest investor report shows that the company had 229 million monetizable daily active users worldwide as of April 2022.
Add a heading (1).png

  • Among other things, Twitter allows monetizing video broadcasts as well.
  • Also, you can get traffic from Twitter with Push messages. How? Push subscriptions represent a popular form of monetization from Twitter. Users on Twitter visit your website, read your content, subscribe to push notifications, and return to your site regularly.
To run ads with Evadav, select the format, type and pricing model for push notifications in your Evadav profile. Also, choose targeting, add creatives, and set budgets and limits. If you have any questions about customizing your ads, contact your manager 24/7.

Снимок экрана 2022-07-15 в 16.58.43.png
Would you like to grow and monetize your Twitter traffic? Do it with Evadav

  • If you are an advertiser, you can buy traffic to promote your Twitter account and get more followers.
  • You can use Twitter as a pass-through page by publishing the link to your ad page in the Twitter post or Notes.

  • The secret sauce: not so many platforms allow to post the adult content 18+. However, it's possible on Twitter! You can advertise subscriptions, goods for adults and you can even add creatives in Notes.​
Buy your traffic for Twitter with Evadav

And while Twitter is going to launch its micro-blogging, check out our blog to read the articles you may’ve missed:

💣Fresh Profit on Pops Traffic
🔮5 Steps to a Successful Campaign with Popunder
🎯Advertising Strategies to Increase CTR

🤑Launch campaigns with Evadav
Last edited:
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Limits Alert for advertising ad campaigns

😎Hi, Evadavers!

We've added a limit alert for our advertisers to notify them that their ad campaign limits are about to be reached.

Where can you see it?
In your profile, in the advertising campaigns list.


information on reaching advertising campaign limit will be visible on the right, in the Budget limit, Click limit columns.


How does this alert work?
✅ When you use 70% or more of the limits, a red icon with a fire will appear.


✅ When you click on the icon, you’ll see the inscription "70% of total campaign budget spent. Recommended to increase".


✅ Clicking on the "Recommended to increase" inscription opens the campaign editing page, the limits setting section.


💡Always remember: the more limits you set for your campaigns, the more auctions your campaign will participate in. Also, we only recommend that you keep an eye on your balance and, if possible, keep it above $150.

View attachment 3075
Evadav is a leading advertising platform trading natives ads, push notifications, in-page messages and popunder on CPM and CPC bases. Serving 3+ billion impressions per day we strive to be best in class. We offer bespoke technology, a 24-7 client care service with dedicated account managers and a wide range of ad formats and payment options to suit you. We believe your business deserves nothing less. At Evadav we take pride in partnering with you to help your business bloom. Let's evolve together!


✅ Native
✅ Push
✅ In-page
✅ Popunder


Get access to over 75000 publishers, advertisers, and direct sites


In-house fraud filters and optimization intelligence systems take care of each click preventing mislead. Only targeted clicks on your ad.

➡️For advertisers

🔸 over 40K quality direct publishers and site owners;
🔸over 100 billion ad impressions monthly;
🔸loyal and fast moderation and approval of creatives 24/7/365, on average, within 15 minutes;
🔸40+ payment systems;
🔸in-house advertising ecosystem. Including SSP, DSP, DMP, Ad Exchange and Programmatic units, as well as an intelligently optimized AI unit;
🔸referral program - CPA $100;
🔸each click tracked and optimized for your profit!

➡️For publishers​

🔸over 25k quality direct advertisers;
🔸50k+ active campaigns monthly;
🔸24/7/365 support and tech help for explosive monetizing of your traffic;
🔸referral program in the amount of 5%;
🔸instant weekly payouts starting from $25 via 15 payment systems.

Can you please tell us what are the CPM rates you offer currently? I would like to create a website that consist of a subdomain, so i would like to know if you accept such sites or not?
Can you please tell us what are the CPM rates you offer currently? I would like to create a website that consist of a subdomain, so i would like to know if you accept such sites or not?

Thank you for your interest.

You could easily register on our platform Evadav. Once you do it, a dedicated account manager will get in touch with you and reply to all your questions.
Also, you could reach our support 24/7 by Telegram chat @Evadavhelp and/or by email support@evadav.com.
Telegram bot_1200х628 EN-01.jpg

😎Hi, Evadavers!
Meet a new feature from Evadav - Telegram Bot🔔.

Where to find and how to connect it?

To activate the bot, the user needs to log in to their account, in the Evadav profile.

👆 Make sure you filled the field - Telegram. If your nickname is not listed here or you see an invalid one - contact our support team who will help you to replace or add the actual nickname.


🚀 Next, click "Start receiving notifications" in the Telegram bot in the lower right corner.


↩️After you press it, you will be taken to the bot's page https://t.me/Evadav_Notify_Bot :


✔️ Click "Allow" and you will be redirected to the Telegram application, where you should press /start.
After that, click on /link and go to the Evadav profile by the link indicated in the message.


📧 In your profile, you will see a message telling you that the connection was successful:


⚠️ In Telegram, the bot will also inform you of the successful connection of your account:


🔒 To disconnect from sending important notifications through the bot, in your personal account, in the same section of your profile, you need to click on "Stop receiving notifications". All notifications from the bot will be stopped.

You can use both advertiser and publisher notifications for one Telegram account.

How does the bot work?

In triggering conditions, the subscribed user receives notifications from the bot about different events. The list of events will be constantly expanding, according to your requests. Now among them, there are notifications such as:

✅ For advertisers:
- Achieving a zero account balance;
- The remaining balance will be enough for 1 day (calculated based on the spending of the advertising account for the last period);
- The ad campaign has been rejected by moderation;

✅ For publishers:
- There was a successful domain change;
- Widget was rejected by moderation;
- Widget was banned without passing an antifraud check;

Important: share your feedback on this tool and your suggestions on how we can make it more useful for you, and what new features you are looking for that will help you achieve your goals.


😎Hey, Evadavers!

The hot summer is about to end. Now is the time for holidays, relaxation, and incredible profits. The Evadav team always stands with you and already has a suitable activity for you.

Are you expecting some prizes or bonuses, aren't you? There you will be absolutely right! Welcome our Hot Summer Time Giveaway. Now you’ve got the chance not only to increase your profits but to get bonuses!

We are launching a promotion for our advertisers - Hot Summer with EVADAV🐬.

All advertisers can participate in this activity, both new accounts and those whose advertising campaigns are active now or were launched earlier.

🚀 How to get bonuses?
The flow is easy as pie:

✔️ Create new ad campaigns and build up your spend.
✔️ Make sure your August spend exceeds your spend for July by $2000, $5000, or more.
✔️ Get your $25, $100 or $250 bonus.

🤑Take your bonus:
💵$100 if your spend exceeds your spend for July by over $2000
💵$250 if the spend exceeds your spend for July by $5000

New customers get $25 to test traffic with a promo code hotsummer25.


👆An extra point: Cashback up to 6% is ready. Ask your manager about it.

The promo will run to August, 31 .

Increase your spend and get bonuses from Evadav

😎Hi, Evadavers!

We have added new features and options to our product.
Thus, going to share our latest updates with you!

For whom is it available?

To all advertisers

What's added?
✅ Archiving of advertising campaigns
✅ Google Search App Targeting
✅ GIF format in creatives

Let’s go deeper inside each feature>>

  • Archiving advertising campaigns
Archived_Campaigns_1200х628 EN-03.png
Previously, Archived and Completed campaigns were placed in the same section. For your convenience, we have added the tab “Archived” on the /advertiser/campaigns page in your personal profile.

Now, archived campaigns will be displayed in the Archived tab. Also, at the top, you will see a notification that the campaigns will be deleted in three months from the moment they were moved to the archive.

  • Google Search App Targeting
Google_Search_App_1200х628 EN-05.png
We’ve added a browser for Google Search App targeting to campaign settings.

Now you can find ‘Google Search App’ browser in the "Browser" filter in your profile and in the admin panel.

  • GIF format in creatives
You can now add *.gif format creatives to your In page Push and Nativ campaigns.

Conditions for adding:
  • Max size: 1MB
  • Corresponds to the resolution specified when creating a Personal Area Ad Campaign.
  • Formats: Native Ads, InPage.

💡According to Evadav's testing results, ads when using GIFs can potentially increase CTR by up to 150%

Test new features directly in your ad campaigns.
Sign in to your Evadav account


😎Hello, Evadavers!

This month, we expanded the list of available placements and added more than 1000 new sites and applications that have passed the full review.
According to the results of tests from our traffic buying team, we share with you the most effective verticals:

💘 Dating
🎰 Gambling
💾 Utility
💽 Software
🔗 Smartlink
🔔 Push notification
🏈 Betting
💳 Trading
🎁 Sweepstakes

We recommend testing such countries as 🇺🇸USA, 🇧🇷Brazil, 🇮🇳India, 🇮🇩Indonesia, 🇻🇳Vietnam, 🇦🇺Australia, and 🇨🇦Canada.

✅ Choose the offers and countries that suit you from the list.
✅ Create an advertising campaign.
✅ Write to your manager and replenish your balance until September 30 with a bonus from Evadav.

🎁 $100 bonus - for deposits from $2000
🎁 $50 bonus - for deposits over $500
🎁 $25 bonus - for deposits over $100

Go to your personal account🤑

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New Features From Evadav: Filter Campaign Group and IOS 16 Targeting

We have added new features and options to our product. Sharing the latest updates with you!

😎Hello, Evadavers!

We have added new features for advertisers and options in your profile. Sharing the latest updates with you!

What's new in the Evadav profile?
✅Filter Campaign Group
✅IOS 16 Targeting.

We’ll take an in-depth look at both new features.

⚙️Campaign Group Filter
In Evadav profile, you can gather campaigns into campaign groups. We've now added the ability to filter campaign groups in statistics.


💡The Campaign Group filter has been added to all cabinet tabs except the Group, Source, and Zone tabs.

⚙️Targeting by iOS 16
In Evadav profile, you can set up targeting when you create a campaign. We have added the ability to specify targeting for iOS 16 (which is the latest operating system from Apple at this time).

➡️iOS 16 displays when you create a campaign in the OS version field


🤑Launch campaigns with Evadav
I've already established a Telegram conversation with a member of your team. I haven't used her assistance yet, though. I'll try the advertisement first to see if I can earn more than I now am through the ad networks.
I registered for this ad network a while ago but never used it. This post is a reminder, and I'll see if I can use this ad network to generate income. I won't test any other advertisements because I dislike pop-ups.

Hello, advertisers!

Inpage format, presented by ad networks a few years ago, stirred up the market, arousing the interest of advertisers. The format is attractive because:
- it is not subject to regulation by browsers;
- it increases traffic and ROI.

Evadav tip:
If you’re looking for new traffic sources, look at the inpage! It is a forward-looking format that immediately became a hit among advertisers, allowing successful campaigns on any device, including MAC and iOS.

The Evadav team has developed a detailed step-by-step guide for learning how to work with the inpage format in which we:
- give all the features of the format in detail;
- talk about new custom styles that will increase conversions cosmically;
- teach to run and optimize advertising campaigns;
- and share life hacks and tips to maximize profit while reducing costs.

Start pumping knowledge and skills for the most effective use of inpage from Evadav!

Specs and features of the inpage format

In-Page is a pop-up banner ad that works in any browser and on all iOS and macOS devices. The block is placed inside the page without any user activity. Due to it, the ad covers a wide range of potential customers.

Before launching an ad campaign, the advertiser can choose Standard or Premium traffic.

Premium Inpage is a traffic source that can bring high results with minimal advertiser involvement. You do not need to work with white and black lists and select the sources manually.

Inpage also has the following advantages:
- CR immediately grows several times;
- Due to the careful selection of sites, sources are as consistent as possible with the vertical;
- No need for optimization: resources can be directed to other areas that require your attention.

Inpage is a practical format that reaches the widest audience. It covers platforms Windows, Android, macOS, and iOS, which favors them from the classic push notification.

It is adaptive: it targets all devices, providing maximum coverage and achieving high CTR, covering almost 100% of users.

Top geo

The most significant traffic volumes in these countries:
- India
- Brasil
- Malaysia
- Philippines
- Japan
- Great Britain
- Saudi Arabia
- France
- Brasil

New custom styles

The updated inpage format from Evadav has changed in appearance; the mechanics remain the same. After the upgrade, users can choose styles with templates:

- Classic allows you to form different ads with a button where you set the desired text.
- System is a format that mimics the OS notification. It increases the CR with the same impression amount.
-vSocial is a template that makes the pop-up window look like a social network notification.

After the updates, the customization of creatives for any verticals and pre-landings has been simplified for the user. Banners are as attractive and relevant as possible, which leads to an increase in CTR and CR indicators. As a result, ROI offer also grows.

The most popular styles for working with creative ads:

Classic with Dark and Light templates is versatile, the real win-win solution for:
- gambling
- betting
- finance
- nutra
- sweepstake
- e-commerce
- crypto


Social with LiveChat templates is perfect for:
- dating
- webcams

Original and attracts attention, which means a confident CTR build-up.


System with templates imitating system notifications is suitable for the following:
- software
- utility
- antivirus
- sweepstakes


Evadav tip:
To optimize the design of the ad campaign, the advertiser should choose the style that best suits the objectives and specifics of the vertical.

More about styles

The style specifies the appearance of the banner. The advertiser selects the option that will look native on the page.

There are three styles:


The advertiser specifies the template corresponding to the selected banner format.

Examples of Classic style templates


Examples of System style templates


Examples of Social style templates


The description text must embody the semantic core: clear words and terms for your audience.

A button text should engage with a clear and understandable CTA (Call to Action). For example, register on the site, buy a product or get a bonus.

The button can be located inside, outside, or with alignment to the left edge.

You can add macros to optimize configuration. The minimum required set is {CLICKID} and {SOURCE_ID}.

As part of the advertising campaign, you need to test different creatives.
For example, we test images in a live chat template.


The more attractive images, the better, but you need to pay attention to your budget. Usually, the picture gives a +30% CTR. Also, test the button position – it affects CTR.


Evadav tip:
We recommend experimenting with creatives, without limiting imagination, in any amount. Next remains to watch the indicator CTR. You can turn them off at any time for those creatives that did not work, leaving everything that contributes to the increased clickability.

What is the result?

With the inpage format and new settings, you can quickly get these statistics:

Adult dating vertical – results before and after the use of new custom styles.


We can see how ROI and profit have grown enormously.


Inpage is a forward-looking format that has already proven its effectiveness in promoting the offer and profit of your dreams – still hesitating?

Then read the complete guide and see for yourself

Run inpage-campaigns and get cosmic profit

😎Hello, Evadavers!

What are Black Friday & Cyber Monday sales?
Black Friday
is the weekday following Thanksgiving in the US. (the fourth Thursday of November).

Most affiliate product creators, eCommerce shops, and software system developers provide large offers throughout Black Friday week. Typically customers are able to expect fifty to eighty percent off on nearly every product they're thinking of shopping for online.

That is why such Black Friday offers are promoted by almost all types of bloggers, affiliates, website owners, and marketers. With massive offers and discounts, they sell affiliate products like hotcakes.

Definitely, we recommend that you test yourself and run advertising campaigns, first of all, on such verticals as:
✅ eCommerce;
✅ Dating;
✅ Sweepstakes;
✅ Streaming;
✅ Beauty;
✅ Gifts;
✅ CyberSport;
✅ Software;

Promote offers from our partners with Push notifications, Inpage banners, Popunder, and Native ads. To make that alive, this year we at Evadav have prepared a profitable offer for all advertisers without exception.

🤑There we have a Black Friday deal:

Use promo code EvaBlackFriday22 and get 10% on top of your advertiser balance. Be aware and hurry up, promo codes are limited in time till the end of the day and be active only on 25th November.

You won’t wish to miss them!

🤑To help you we also collected the best deals from our partners.

✅ Spy Tool Deal - Adplexity
Get a 50% discount for the spying service with up to 40% life discount and be whitelisted to the early access to the TikTok Ad spying tool for free. (the tool will be released in early 2023).

Promo code: evadav_bf22.

✅ CPA Network – Adsempire
Get increased rates for exclusive dating offers with AdsEmpire:
Flirt - CA - web - 3.3$ mob - 2.8$
Benaughty AU - web 6.3$/mob - 5.8$
OneNightFriend - US - web - 2.8$ mob - 2.5$
together2night - NZ - web - 4.8$ mob - 4.3$
meetwild ES/GB - web/wap - 2.8$
Swipe-next US/UK/AU/NZ/CA - €2.5
GET A BUMP! and instant approval.
Promo code: evadavBF.

✅ Tracker – Voluum
Get up to %30 discount and an additional BF deal.
Promo code: evadav.

Start Black Friday Ad Campaigns & Monetize Your Traffic With Evadav

Hello, Evadavers!

Ho-ho-ho! Winter has come, which means we are officially entering the hottest commercial season of the year.

The sales frenzy is going online, and it’s time to dust off your most daring campaign strategies and ideas.

So, Evadav Team opens the season of festive bonuses and fabulously profitable campaigns. Ready, steady… We start our winter pro marathon!

All Evadav advertisers
can participate, both new and existing accounts, with active advertising campaigns.

How to participate?
(spoiler alert: it’s easier than writing a letter to Santa)

- Create a new ad campaign or scale an existing one.
- Scale your ad campaigns by 10% in December (compared to November).
- Get up to 6% cashback on your monthly spend.


Bonuses level:

The bigger your advertising campaigns and spend, the more cashback you get.


Promo will last until December 31. Do not miss your chance to get abundant wealth and great cashback on monthly spend.

Scale your campaigns and make a profit

Recommendations from the Evadav team

Winter means a festive season and, therefore, a lot of sales. We recommend launching campaigns:

1 with the best advertising formats from Evadav:
- Updated inpage is especially good due to new custom styles: more conversion and ROI;
- classic push does not lose its relevance;
- pops are very promising this month.

2 in optimal verticals from Evadav:
- dating
- sweepstakes
- betting
- gambling
- crypto
- utilities
- software

3 on Evadav’s top geo:
- The United States of America
- Canada
- Mexico
- Brazil
- Germany
- United Kingdom of Great Britain and Northern Ireland
- France
- Italy
- India
- Thailand

To get a cashback, send an email to support@evadav.com from 01 to 10 January with the subject: CASHBACK and the following info – your email (the account login) and the spent amount for December.

We’ll take it from here.

Start marathon

Hey, Evadavers!

A few years ago, the world started switching to a remote format of life. People use desktop and mobile devices for earning, buying, selling, learning, studying, and communicating

Get into the holiday spirit
with the KitchenAid® Mixer—an essential when mixing and mingling this season

You can and should offer boosters, cleaners, and other utilities. These programs protect gadgets and provide anonymity for users, optimize the operation of devices and allow you to use all their features. Advertisers should pay attention to this vertical!

RSVP-worthy seasonal treats
Craft the classics or get creative with the help of the KitchenAid® Stand Mixer.

Still, trying to drive traffic from Evadav to the Utilities vertical? Or maybe you don’t know how to deal with it? We will tell you how to work professionally with it and show you a successful case of one of our advertisers that will inspire you!

Ad format: in-page Evadav
Offer: install (mobile) / Utilities
Ad network: Evadav
Geo: US
Campaign period: 01.09.2022 – 13.09.2022
Total budget: $1 773
Total earned: $2,446
NET profit: $673
ROI: 38%

Our affiliate chose this offer because it had a CPI model for mobile devices along with a high payout. Driving traffic in states where competition was running high was risky. The advertiser contacted the personal manager at evadav.com and received comprehensive support and recommendations that worked.

That’s how the affiliate’s landing looked like:


The advertiser only bothered a little with creatives when adding Evadav in-page campaigns. You don’t need a lot of imagination to create a creative for utilities, but it is better to make several options for testing.

Creatives with warnings about hacking smartphones have shown their effectiveness when working with cleaners.

A tip from the Evadav team:
"ATTENTION", "WARNING", and exclamation marks still work well; however, the android icon should be minimally modified (due to the restriction on original logo usage).

Here is an example of failed creatives where the visual does not display the essence of the offer:


Generally, it is ideal for utilities when popup notifications look like system messages. They are usually hard to ignore. Therefore, our advertiser chose the Evadav inpage format.

And he focused on these creatives:


In the offer, you can choose whether to specify a limit according to the Android version or not. Clarify this point in the app store to avoid unauthorized traffic. The cleaner ad targets Android 6.0 and above. Devices are excluded, and the language is English.
That’s all for settings.

The landing triggered, but after the first week, the advertiser set up the automated rules and a postback, which gave their results.

The stats look good, accordingly:


Affiliate’s feedback: "The offer is working. Even after the standard optimization, I can drive traffic with a plus".

So what are Utilities?
Utilities is the category of software products promoted in the install-vertical. It includes various applications for mobile devices and browser extensions: cleaners, accelerators, and other solutions.

App installation is usually the target action in Utilities offers. But sometimes, there are offers where conversion counts only once the user uses it.

There are enough utilities available today, they are relatively easy to promote, and you can test and optimize as much as you like. Rumor has it that affiliate marketing virtuosos can raise from $2000 per day on utilities. While some believe the tools are obsolete, others successfully drive traffic from almost all channels and geo.

Tip from Team Evadav:
This niche has a place for beginners and experienced affiliates, so pay attention to this vertical, write to your manager any time of the day, and get the income of your dreams.

Offer types in Utilities vertical
The target audience of offers with utilities – is not programmers but ordinary users of desktop and mobile devices. These software products make the life of users easier: clean smartphones, get rid of "garbage", free memory, and remove malicious and residual files. In other words - optimize the device.

Utilities are:
- disk cleaner;
- backup application;
- device accelerators and boosters;
- scanners and software for system diagnostics;
- ad blockers;
- data recovery applications;
- disk defragmentation;
- text and media file viewers.

Choosing offer
In general, contact your manager to choose a good offer. He will tell you what and where will convert better today.

But for a successful drive in the install niche, you should also carefully study the conditions of cooperation. The advertiser is insured from shaving when working with an ad network instead of direct deals. But if the lead is not counted because of the KPI discrepancy, the support will not help. For instance, traffic sources can be strictly marked (Hard KPI); it doesn't count if the lead comes from any other channel.

Sometimes limits on the number of targeted actions per day are set in offers with cleaners. For instance, if there is a limit of 100 installs offline, the 101st conversion doesn't count, and the advertiser will lose part of the profit. We reject such offers or use trackers and automatic optimization in this case.

Among the Utilities offers that have shown promising results, evadav.com has:
- Repair System Phone;
- Booster cleaner;
- Phone Keeper;
- Clean Up.

Evadav tip:
Please write to your manager, who will help you choose an offer.

Choosing ad format
There are no unsuitable ad formats for the promotion with Utilities offers, but there are those that convert better or worse.

The Utilities offer work well with the pop-traffic. Evadav popunder format does not need a banner; the user immediately gets to the target page. Pre-lander will help not to provoke panic due to the cracking of the device or other threats.

Evadav inpage traffic is the best for the promotion of Utilities offers. It is similar to system messages; therefore, it is clicked more often. In addition, the inpage covers a solvent audience of iOS devices.

Classic push also shows an excellent conversion. If it needs to be clarified where to drive traffic on the selected offer, it is always better to contact the manager, who is in touch 24/7/365.

Today advertisers almost always have the opportunity to target the audience by the device type. Push format can obtain mobile traffic, and other sources like social networks, native ads, and banners can also do it.

dvice from the Evadav team:
We recommend running campaigns with Evadav push and inpage. They are inexpensive, excellent converters, and suitable for beginners. And don’t forget - people sign up voluntarily, which means you get a "warm" audience.

Choosing geo
In the Install vertical, which refers to the Utilities offers, you should focus more on geo, not payouts. You can get a 100% profit in the US, where the deal costs $15. But it is much more effective to farm in, say, Indonesia, where payouts are ten times lower, and downloads are thousands of times higher. But our partner decided to take the risk and did not fail.

The most convertible geo from Evadav today looks like this:
- Italy
- Turkey
- Great Britain
- France
- Spain
- Germany
- Brasil
- Mexico
- Canada

Note that this data is constantly updated. Our managers will help you to choose GEO, and formats, set up and launch a campaign, and optimize it for the best profit.

Setting ad campaign
Creatives should consist of such components:
- triggering header with a length of not more than 30 characters;
- the precise and concise description in 45 characters;
- icon with a resolution of 192*192 pixels;
- main image;
- link.

When developing creatives to promote a Utilities offer, consider its type first.

If it is a cleaner and booster, it is appropriate to use an image of the cleaning attributes in the banner: a brush, mop, or broom.


Creatives with prohibitory and stop signs are suitable for ad blockers: crosses and “stop” signals.


VPN creatives must contain images that are associated with security and privacy: lock or shield.


And here is the perfect image for the banner advertising application, which symbolizes the device's protection from threats. It clearly shows why you need to download this utility.


Working with landings and pre-landers
The pre-lander is useful when using creatives with shocking information or virus threat statistics, which can also scare the user. A pre-lander for offers with cleaners and boosters often includes a credible story about how someone lost money or personal files due to not installing this utility on time.

Advertisers also use more aggressive techniques when promoting utilities. For example, the device is reported to be hacked. But along with the information about the network threat, they immediately offer a quick way to solve the problem – install an application.

A countdown widget for disabling the device due to virus damage is an even more intimidating component. Make the pre-lander effective by placing the alert and a solution.

Scare tactics work great in pre-landers for push and pop campaigns. However, many networks prohibit it, which increases the likelihood of cancellations. To avoid risks, we recommend giving preference to push notifications in the style of system messages or classic push.



Evadav tip:
Buy a domain that contains a link something like "android cleaner." The clearer and shorter the domain, the higher the conversion. No one will click on a link that looks like a set of letters and numbers.

When creating a landing for cleaners, the following techniques showed good conversion:
- Post an article about new features where users can now watch movies without restrictions. Select a proper image and the CTA button.
- Create a website aggregator of popular utilities using large banners;
- Make a detailed and concise description of the application, the steps for its installation, and device specifications.
- Inform the user that his cleaner is outdated and needs to be updated.
- You can offer an annual subscription at a very favorable price on the landing.
- Explain briefly or via article why users need to install this application and what benefits they will get.

Evadav tip:
The call-to-action button is the main element of the landing page. There may be several, but all should lead to one action. The CTA button should be noticeable and clear. Users should understand what happens if clicked.

Our advertiser used a successful landing and did not change it in this Evadav advertising campaign.

Testing and optimization
It is not enough to create an advertising campaign for a good profit. Post-optimization is a mandatory stage in the advertiser’s work. It is essential to use all Evadav options available in the advertiser’s account to increase profit.

ROI often depends on them directly.

- Configure the postback to transfer data from the network to the tracker using macros (parameters) – we have more than ten of them.
- Use black- and whitelist and set automated rules to fill them up.
- When setting automated rules, ensure all data is transmitted via a postback. You can set several conditions at once and no longer do it manually.
- We recommend buying only some days of subscriptions as part of the same advertising campaign. It is better to test them from different campaigns and with other bids, giving an advantage to the newest and most expensive.
- Use micro bidding to customize bids for your campaign. Place your bets on different parameters and use your budget efficiently.

Novice advertisers working with utilities often make such mistakes:
- launching the latest subscription days at low bids;
- not using postback and automated rules to get the lead at the best price;
- choose the browser language, thus limiting traffic volume;
- Buying all traffic at minimum bids (due to non-convertible sources and large traffic volume, the rate will be high). It is better to start with high bids, gradually lowering and disabling non-converting sources;
- setting a minimum budget or click limits, making it impossible to use top sources and large amounts of traffic.

The Evadav team recommends using such lifehacks when configuring Evadav Ads for utilities:
- Run several creatives at once, then leave those that showed the best conversion and send the rest to the trash bin;
- Focus on the WinRate indicator (formally, in terms of an advertising campaign, less than 60% of this indicator should alert you. However, experienced affiliates still recommend considering WR separately for each source);
- send converting sources to whitelists and run with minimal targeting and high bid (don’t forget about limits).

We shared secrets and life hacks in the Utilities vertical. Now you know all about customizing and optimizing Utilities promotion campaigns for mobile devices. The niche is significant, and there is enough space for everyone, but do not relax – competition is often skyrocketing, and trends are changing rapidly.

Launch new campaigns, test, analyze, and earn with Evadav

It’s time to step out of your comfort zone and try to drive utilities traffic! You are in for a fiery profit with Evadav.

Hello, Advertisers!

As 2022 runs out, it is time to take stock and make plans. Another valuable period has passed for you, dear partners, and for the Evadav team. We want to thank all those who stay with us year after year and those who have joined us recently.

Let’s remember what significant events have happened with our platform, how changes have affected the projects of our publishers and advertisers, and what heights we have achieved during this period. We have something to pat ourselves on the back and something to tackle. We are thrilled to share the results.

In figures and statistics we trust. Therefore, we suggest you take a look at the highlights of the past year.

Maximum opportunities with Evadav’s innovative advertising tools

In 2022 you showed tsunami-like traffic volumes! We counted 200,000 advertising campaigns.

You’ve done a great job, and thousands of our partners have been getting potential leads and conversion growth, while you - a decent reward. We stayed in touch with you 24/7/365, helped with offers selection, settings, and optimization, and saved your time and budget.

The most profitable verticals in 2022

We can’t help talking about the most relevant verticals in 2022. You are always interested in TOP niches, so keep the final ranking of the most profitable verticals:
- gambling
- dating
- utilities
- nutra
- gaming
- betting
- e-commerce
- crypto
- software
- sweepstakes
- finance

Crypto is one of the most promising verticals today. It is not yet in the first place of our rating, but compared to last year, offers related to cryptocurrency show higher conversion.

Online casinos, dating, utilities, and betting have been working hard and profitable in 2022. And something tells us they’ll remain trendy next year as well.

If you work with Evadav, you know well that any vertical can bring a golden income with the right approach. This year we have developed for you even more guides, from which you learned about:

- The possibilities of custom styles for inpage format
- Prospects of Astrology as a vertical and specifics of making money with astro-offers
- The features of working with Crypto vertical

We continue to do our best so that you can professionally work with any offer and advertising format.

Advertising formats with unique options = fantastic ROI

As for the advertising formats, which consistently showed high clickability and conversion, the rating was distributed as follows:


Popunder remains in the first place, and it will unlikely give way to other formats.

Even though push traffic has long been called dead, push still shows excellent CR and is not going anywhere.

Inpage traffic is the most promising in 2022. If you have not yet tried the inpage new styles by Evadav, we strongly recommend doing so. Since the update, the format has shown rapid growth.

New custom styles allowed advertisers to reach excellent ROI at no extra cost. Statistics in cases speak for themselves.


The best creatives of 2022
In 2022, we tried to give you more opportunities for quality traffic. We know that you appreciated the advertising formats from Evadav and tried very hard to create advertisements for all formats!

In total, you’ve created more than 1 000 000 creatives in a year with an incredible number of impressions and more than 1,000 clicks in that period. Moreover, 5 of them had an average conversion rate of 50%.

This year the following creatives have gathered an enormous amount of clicks:





The most profitable regions of 2022
Stereotypes about individual countries remain in the past! It is clear when it comes to the Top Geo that gave you the most traffic in 2022.

While others still consider the tier-2 and tier-3 countries insolvent and hopeless, our advertisers in 2022 worked successfully with this audience and shared their inspiring cases.

The following regions (with the bids accordingly) brought the most conversions to our advertisers in 2022:


And Top Geo list for publishers in 2022 is the following:


In Tier 3, India confidently occupies the first place, while Indonesia rocks in Tier 2. The most prosperous country from Tier-1 for our publishers this year is the USA. It’s no surprise; however, stability is also good.

What have we done within a year in numbers?

We have the most friendly and super-fast support, which continues to grow and improve!

We are interested in your income and know that time is money for you! Therefore, we are in touch with you 24 hours a day so that you do not waste a minute on the launch and quickly start earning.

Interesting fact:
There were 750 billion impressions, 40 billion clicks, and 456 million conversions in 12 months! We have received 90,000 requests from you and helped you solve the difficulties and improve the profit.


CTR of your campaigns with Evadav has tripled this year. It’s all thanks to the convenient format of the internal auction, possibilities of advertising formats, automatic optimization, and other options!

We still follow the course: better traffic, high-efficiency advertising formats, and more profit!


More than 10,000 advertisers became our partners in 2022. Thank you for choosing Evadav!

New large traffic sources

2022 was a generous year for the new major sites added to the Evadav system, which helped our partners to earn.

These platforms became the best at the end of the year due to the following:
- large volumes of organic traffic;
- high enough daily attendance;
- high quality of traffic (primarily mobile), which shows excellent CR on the top verticals;
- loyalty to users regarding the integration of non-aggressive and native advertising;
- frequently updated content.


Interesting fact:
This year, the amount of high-quality traffic sources has become enormous: 18,000 new publishers joined us during this period.

Everything is possible with Evadav referral programs

You don’t have to be our partner to make money with us. We welcome new users and pay a pretty dollar for them.

It’s simple: you bring a new partner and increase your income quickly and without investment:
- get 5% of the future earnings of each new publisher;
- $50 for you and your referral-advertiser for reaching $500 spend!

The more active the partner (brought by you), the higher profit you have!

It’s not a surprise, in 2022, the Evadav referral program had enormous popularity. The most accurate about your activity is your income.


Interesting fact:
In total, we paid more than $100,000 to publishers and advertisers via the referral system in 2022.

Evadav has long been said to be the most profitableand stable platform. Still, this year the prospect has become even more apparent - compared to last year, revenue from the referral system of publishers doubled!

In addition, partners received more than $160,000 in cashback and bonuses.

Faster, higher, stronger (c)

You have noticed every improvement on our platform that has taken place this year. Everything we have implemented or improved for our partners has affected their income in one way or another.

Let’s see what helps you save resources and earn more with Evadav:
8. We have improved the usability of the Personal Account to make you feel as comfortable as possible here.
9. Set up automatic integration with popular trackers. For instance, the latest automatization with EvaDav - Voluum – Ad Tracker for Media Buyers.
10. Optimized prices - now they are among the most optimal in the market.
11. We have implemented an automatic campaign optimization system. By connecting automated rules, you save your budget and time.
12. The tracking of advertising campaign statistics in the Personal Account was simplified, and the statistics were made even more functional.
13. We continue to take care of our users and always try to help. A friendly support team is always available to you 24/7/365!
14. The payment options have become even more, you will definitely find the most convenient among them.

Useful system updates

With the expansion of our technological capabilities, your marketing strategies have become more effective. Evadav is not just a provider of quality traffic. We are now a multi-functional, multi-channel platform with exclusive advertising tools and round-the-clock support. We continue to implement unique high-tech solutions to achieve your goals.

Improved traffic verification technology and antifraud systems

In 2022 we paid special attention to the quality of traffic. You might have noticed that two types of Standard and Premium traffic are now available in your account.

Thanks to innovative technologies and algorithms, we can filter low-quality clicks and sell to advertisers live and active traffic.

Publishers are guaranteed the reliability of advertisers.

More possibilities of Inpage Format

While in the past inpage was seen as a derivative of push, it is now a separate format. With the 2022 updates, inpage gives plenty of opportunities to create truly profitable campaigns.

Now you can customize the visual of creatives for any offer. Even the most tough verticals are much easier to work with, thanks to the ability to stylize ads.

This update has allowed the publishers to place more quality and diverse advertising on their resources.

Displaying Winrate indicator in advertising campaigns

This is one of the most important technological solutions that we have pleased advertisers with this year.

This metric allows you to adjust the bid under any parameters and geo. Reaching the key Winrate indicator became easier under any strategies.

Improved personal account design

Sky's the limit! And the creativity of our talented designers has no borders.

The personal account has become more functional and user-friendly. The workspace has a stylish and organic visual interface for both publishers and advertisers.

Growth and development philosophy

In 2022, our team grew in every sense of the word. We never stop at what we have achieved and move forward no matter what.


We bet you don’t know it:
During these 12 months 7 team members have been promoted to higher positions. 30 talented and proactive experts have joined us, and they have become part of the unified mechanism of our platform. Now the number of employees in the Evadav team has passed the three-digit figure - 115!

The swellest specialists from ten countries are working on the development of our project.


We try to be independent of circumstances. Despite the difficult times associated with war and the unstable electricity supply, each of us keeps working to push our goals forward.

By the way, we successfully launched the academy for our employees twice this year, where we "raised" new mentors and teamleads.

What to expect the next year

The Evadav team is sincerely grateful to all who have chosen our platform to earn money and implement their marketing strategies.

In the new year, we will continue to do our best to convert your efforts into decent financial returns. Our priorities remain: platform usability, tool efficiency, high-quality traffic available to everyone.

Till then we’ll keep the secret, but rest assured, we are ready for updates. In the New Year, you will have even more opportunities to scale your campaigns, access relevant audiences, and maximize outreach.

We thank everyone who chooses Evadav advertising platform, appreciates our improvements and stays with us. Whatever you are - advertisers, publishers, forum, SSP and DSP-platforms owners, payment service representatives, conference coordinators, webmasters, media buyers, advertising agencies or networks. We are glad that you are with us

We promise that our high standards and excellent traffic quality for which you choose us will remain the same in the new year.

If you’ve got any suggestions or you just want to congratulate us, send an email with the subject "HAPPY NEW 2023 YEAR". We will do our best to make your incomes even higher in 2023!

Write us

See you in the New Year,
Evadav team!

Hello, Advertisers!

Henry Ford said: “Anything can always be done better than it is being done.” And we share this idea. After all, making money is not limited to traffic monetization and advertising. There are still many additional profit sources when you can work less and earn so freaking good.

The Evadav referral program for publishers and advertisers is a striking example. It enables all partners to earn extra money.

If you are already one of our publishers or advertisers or will join our network, you need to read this article, which will surely motivate you.

Referral program: terms and conditions

Evadav partners can increase their income by bringing in new members, whether a publisher or an advertiser and get a reward for each.

If new publishers join Evadav via your referral link, you will receive a commission of 5% of their earnings.

If you bring a new advertiser to Evadav and he buys advertising worth $500 or more, you will receive $50 on your balance. By the way, all advertisers you bring will also receive $50 when they reach $500.

The algorithm is simple:
The more people follow your referral link, the more they get in return, and in the end, you make more money.

Our referral system works for a lifetime commission. After all, each referral partner has a chance to scale campaigns or platforms and increase revenue, so it is fair that partners who attract new ones are rewarded based on their success at all times.

Steps for getting referral bonuses

Each of you can become a member of the Evadav referral system: a currently working publisher or advertiser or someone who only planned to join us but has not done it yet.

If you have been with us for a long time and have already used this effective way to gain additional profit - you have the opportunity to pump this source even stronger so that it becomes truly a gold mine.

You need to go through several stages, and a clean profit is all yours.

Step 1

Sign up or log in to an existing account on our platform.

Step 2

Open the "Referral Program" section, find your referral link on this page, copy it, and share it with your candidates, thus inviting new partners.


New partners must follow your referral link for the algorithm to work correctly. You must clearly explain to the new partners that they must sign up by the link you provide.

Step 3

You will see your referral partners in real-time statistics as soon as they sign up in Evadav.

In addition, the system is so transparent that you can easily see the statistics of your referrals for the selected period.

There are absolutely no restrictions on the number of your partners. The key to a great result is their activity and success.

Start making money with Evadav right away!

Attracting referrals effectively: tips and life hacks

Getting a referral link is only the first step. You need to develop a strategy to attract and find the best way to convince other publishers and advertisers to sign up using your link.

Evadav tip:
Explore the needs of your potential partners - always put yourself in your audience’s shoes and emphasize the benefits of working with Evadav, which are not only your personal favorite but also will be of interest to others. Be honest; the more you tell about your experience with Evadav, the more likely your referral will be proactive and satisfied with a choice.

Ensure that the partners you are trying to attract have not yet registered with Evadav. Otherwise, the algorithm will not work, and you will waste your time.

What do you need to do to make the referral program become a powerful tool for you to earn money?

Top 5 recommendations from the Evadav team:

1 Create a working strategy to promote Evadav among acquaintances and in a professional niche.

2 Become a true brand ambassador whom people will trust:
- add your referral link to your traffic sources and banners;
work with social networks, tell about your successful experience - with Evadav, and share your referral link;
- go to forums and online groups. They are an excellent source of quality recommendations;
- write a case study with actual data; profitable statistics attract better than words.

3 Choose not only beginners in the industry, but also experienced players. Remember, you need active partners. It will increase the chances of getting significant commissions.

4 Create tutorials, checklists, and instructions. The better potential partners understand getting started with the new network, the higher the chance to attract new publishers and advertisers and interest them in work and profit.

5 Create groups and chat rooms with your referral partners; help them, and they will help you. If you create a like-minded society, your income from the referral program can equal the revenue from the primary source of profit.

Payouts: how, when, and how much

We pay a commission for each active partner. Our program works as follows:
- Initially, referral commissions go to the “Hold” balance. They are paid once a month and are equal to 5% of the earnings of attracted publishers and $50 for each attracted advertiser who has reached $500 spending;
- To withdraw your commission, transfer it to the publisher balance for the payout or advertiser one - to use it for offers promotion; it’s up to you;
- All referral commissions are paid in USD.

We hope that our tips will help you to attract new active partners and increase your earnings with Evadav.

If you have any questions, contact a personal manager, who will be happy to assist yo

Follow the enormous referral profit

Hello, Evadavers!

We want you to be one step ahead of the competition.

Therefore, we have created an exclusive forecast for advertisers and publishers from Evadav experts, in which we will tell you about the trends in 2023 in affiliate marketing.

In this digest, you will learn:
- the most promising traffic sources;
- potentially profitable geo;
- actual vertices;
- the best advertising formats for high 🚀CR and CTR;
- the most effective approaches🪄to making creatives;
- major 2023 trends and anti-trends in affiliate marketing.

If you want to feel confident in 2023, start testing current trends and follow the tips from Evadav experts today.

Read the digest

Launch advertising campaigns in 2023 with fire profit

Hello, Evadavers!

The winter magic does not end with the holidays. At least the Evadav team believes in it. So we decided to extend this fabulous season with another profitable promo for advertisers with bonuses up to $100 and cashback up to 5%. We are sure it will help you to maximize profit using February’s top geo and verticals.

Best geo at the moment:
- United States of America
- India
- Indonesia

Top results by the vertical:
- Dating
- Gambling
- Goods
- Nutrition
- Gaming

All you need to do to prolong the profit season and get maximum benefits is to participate in our promo. Are you ready?

So, what does it take to make magic happen?

Terms and Conditions:
- Top up the advertiser’s balance and get a guaranteed bonus.
- Create new advertising campaigns on the top geo of this month: US, IN, ID.
- Send a request to support@evadav.com with the subject: EVADAV FEBRUARY BONUS.
- Increase spending by 10% in the second half of February, 15.02-28.02 (compared to the first one, 01.02-14.02).
- Get your wow cashback up to 5%.

All Evadav advertisers can participate: both new accounts and those who have long been with us, but only with newly launched campaigns on selected geo.

Bonus system:

Each advertiser will receive a top-up bonus of:


The bonus is valid for one replenishment of each advertiser.

After adding and creating an advertising campaign, be sure to write to the support team so that your manager can give you a bonus and help with the targeting settings and all the necessary options for a successful campaign.

The bigger your advertising campaigns and spend, the more cashback you get:


Remember, you create the magic. And the Evadav team will support and help you to make it happen as often as possible.

Go for bonuses and cashback

Hello, Advertisers!

Celebrity guests, the most expensive TV ads, the best athletes - yes, only a few days left before Super Bowl 2023.

To help you set up an effective campaign for the upcoming Super Bowl, the Evadav team analyzed the previous campaigns and developed a mini-guide to the world of American football. We also created a profitable promo for advertisers, making this event even more memorable and profitable.

No more words; let’s get to business.

What is betting?

It is one of the fastest growing verticals in affiliate marketing with a good income level with the right approach.

It's a huge business in the United States and in the world.

People may refuse the opportunity to see the future, but they will never resist the temptation to play and earn.

The gamble and the desire for profit continue to attract many players to sports betting and are likely to remain at the top for a long time.

Of course, the Betting vertical is the most popular during the Super Bowl.

The general trend is as follows:
During all sports events, the audience becomes more responsive to advertisements and engaged.

Top geo

The leading geo is easy to predict - of course, the USA is the absolute leader in profit and conversion rate, which is expected since the majority of the audience watching the American football competition lives in the United States.

But there are other geos that Evadav's team predicts should also show high financial results, involvement, and enormous CTR.

The best geo look like this:
- United States of America
- India
- Brazil
- Germany
- United Kingdom of Great Britain and Northern Ireland

Evadav tip:
Pay attention that all these countries belong to different levels of traffic, so do not add all these geo to one campaign. The conversion rate will depend on how popular American football is in a country. Use our top geo recommendations and you won’t fail.

The most effective ad formats

Which advertising formats will be the most popular and effective during the Super Bowl?


Inpage and push traffic are very popular now. These formats are ideal for event-oriented campaigns.

We all know that the audience prefers mobile devices, so messages sent at the right time have a good chance of converting users.

Evadav tip:
Do not neglect popunder and native ads. They will also show positive results with the right approach.

Ask your manager for advice, and he will undoubtedly give you the best format for the Super Bowl campaign.

Creatives and how to make them engaging

We recommend using creatives that are thematically close to the target event; their conversion rate is much higher than other images.

Don't forget to test, analyze, leave the most effective creatives, and get the desired profit.

Examples of the best creatives:

General Sports Theme Images


Super Bowl images


Images with American football and its stars


Images with game subtext that trigger the gamble of users



Evadav tip:
If you advertise a betting offer, make sure it is in accordance with the laws of your target regions. It will help you avoid a lot of trouble.

Top offers

Another crucial step for a profitable advertising campaign is selecting the best offer.

Current on Affbank.com:



You can find in MyLead.com:


OfferVault.com offers:


Evadav tip:
Carefully study partner networks and their offer-base, paying attention to their rating. It will allow you to evaluate the prospects of certain offers and choose the best of them.

And, finally, the main surprise from Evadav is the Super Bowl promo for all advertisers

Promo terms:

- top up your ad balance with $500 or more
- create an advertising campaign for the betting category
- be sure to use the creatives of the Super Bowl American football championship
- achieve $100+ spending on this ad campaign
- get extra bonuses from Evadav, while receiving a profit from your skill

Promo’s bonus system:

When you reach $100 spending, send an email to: support@evadav.com with the theme of SUPERBOWL 2023 to get a $50 bonus.

The bonus will be transferred to the balance within 48 hours from the support team’s reply, on average, within 4 hours.


The bonus is available an unlimited number of times to all advertisers from 07.02.23 to 14.02.23. You must repeat all the conditions of the promo to receive the bonus again.

Extra bonus:

The Evadav team prepared a pack of creatives with high CTR potential. Available to all our advertisers at the creation of ad campaigns.

Evadav tip:
As a rule, you should run event-oriented campaigns no later than a week before the event. Therefore, we recommend starting the preparation and launch of advertising campaigns today, without delay, because the closer to the Super Bowl, the greater is competition for traffic.

We hope that our promo and this article will help you create converting campaigns and incredible profits at Super Bowl 2023

Go for a super profit with Evadav

Hello, Advertisers!

The Evadav team is constantly working on improvements. We try to make your day easier and more profitable.

This is crucial to us as we commit to providing more platform upgrades that will improve your experience, advertising efficiency, and cost-effectiveness.

And we keep our promise!

This month’s Evadav functional updates:
- the choice of several categories of countries;
- inpage format examples were added;
- developed important tooltips;
- created the unfolding of the bids’ block;
- implemented news section in a personal account.

Now more about each new feature.

Selection of several categories of countries in personal account

Previously, you could select only one category of countries for one advertising campaign.

Now it is possible to select several regions simultaneously in campaign settings.

How it works:
Clicking on the region activates the button which turns green. The button is deactivated when pressed again. Note, the button is highlighted only when there is a complete coincidence of countries.


Also, when creating or editing a campaign, we added the ability to choose the whole world in geo using the «Worldwide» button.


This feature is only available to users who have Worldwide permission. If you need this option - contact the personal manager.

It improves:
New feature speeds up the process of creating an advertising campaign.

Inpage format examples added

The Evadav team developed a demo page for the updated inpage format with custom styles.

In your account you can find the constructor with the following:
- selection of all styles and templates of this format;
- filling all fields: Title, Description, Button Text;
- downloads: Icons and Images.


It improves:
Now each advertiser can test the look of each creative and choose the most vivid and effective before launching the campaign.

Tooltips with user’s current page description

For convenience and simplicity of work, we added pop-up tooltips in the publishers and advertiser’s personal accounts.

To view the pop-up, click the "?" button in the corresponding section of the current page.

> in the user’s account:

- on profile page



> in advertiser’s account:

- on the campaign configuration or editing page in the “Campaign Schedule” block near the “Date start” and “Date end” fields, and on the campaign list page for active campaigns stopped by “Date Start” or “Date End”


- on “Statistics” page


- on the “Campaigns” page


- on the “Campaign Groups” page


- on the “Audiences” page


- on the conversion tracking page


- on the “Level System” page


> in the publisher’s account

- on the “Statistics” page


- on the streaming page


- on the widget page


- on the payment page


- on the CPA page


- on the “Loyalty System” page


It improves:
Facilitates the work of new partners and those who have long been with us; gives important hints for a better understanding of the system settings.

Unfolding of the bids block in the advertiser’s account

In the settings of the advertising campaign in the “Bid” block, the ability to unfold a block of bids for the convenience of viewing the whole list of countries and bids is added.

How It Works:
You need to select a category of geo (for example, tier 1), after which below, when you choose bids, you will see a detailed list of countries and their data (Name country).

The campaign settings in the “Bid” block also include the ability to unfold this block to view the entire list of countries and bids.


The list of countries will only be displayed if there are 4 geos and more.

It improves:
The ability to quickly get the necessary data. It is easy and convenient to look at the whole list of countries and bids.

The functionality is available for all advertisers.

News section in personal account

The Evadav team implemented a news section in the personal account to inform partners about the promo, product updates, and the release of useful materials.

Now it’s almost impossible to miss important news.

How It Works:
Each time there is unread news, the icon will be highlighted with a blue circle in the account’s upper right corner.


The newsfeed format is implemented in chronological order for the possibility to further view the updates.


It is available for all partners.

We hope you enjoyed this month’s updates and that you will work with Evadav with even more pleasure.

We do not plan to stop and are already working on new functionality to expand your opportunities and increase your profit.

Check all Evadav’s updates

Hello, Advertisers!

Games are vertical in which today affiliates are foretold to be successful. It’s been around for a long time, but in our view, its potential is much greater than you could have imagined, so we cannot ignore it.

The specifics of gaming offers are generally straightforward. Yeah, it’s not a classic niche, but some people think it’s too narrow and specific to work with right now.

We suggest you look at this vertical through the eyes of an advertiser who has chosen one of the most promising directions – games from the category 18+ and earned on it $579.05 with the inpage traffic from Evadav.

Advertiser’s details
Ad format: inpage
Offer type/offer: gaming (adult)
Ad network: Nutaku
Geo: США
Campaign period: 01.11.2022 – 30.11.2022
Total budget: $995,77
Total earned: $1 574,82
Net profit: $579,05
ROI: 58,15%.

Most likely, many have already pondered why the author chose Adult Gaming. That’s where we start.

Games 18+, like everything else from the "adult" category, can be called evergreen vertical. There was a time when every second Internet resource was dedicated to dating or erotica. Today, there is much more information, entertainment, and commercial resources, but the demand for adult theme has not decreased, and it is unlikely that it will ever happen.

Look at the statistics:
Not less than 30% of the total number of visits is to adult websites, including 5% of desktop devices. The attendance rate of one of the most popular resources for an 18+ audience reached 4 billion per month!

In this case, the very human nature guarantees the stability of Adult Gaming for decades to come. Our advertiser has chosen an offer from the Nutaku gaming platform.

According to the owner of Nutaku, the platform’s users have already exceeded 45 million, of which 13 million are women. Today, the service offers more than 400 games, and in one month it is visited by 128 million people.

The choice of geo is obvious. The USA is the leader among the regions for gaming vertical, and not only. Only European regions could compete with the United States, but the growth prospects for the demand for games are serious for Europeans and Americans.

How to promote gaming offers
Not so long ago gamers were called a group of people who immersed themselves in games. But now you can call gamers almost all of us. Think about it - more than 60% of the population plays today.

Some spend their time in transport, others spend several hours a day on mobile and desktop games, and gaming is work for the third group. It is enough to look at the indicators of the past period of the largest video streaming platform Twitch to assess the scale and involvement of the audience.

Here you can see the latest statistics on the views of the most popular games on Twitch:


A 2022 survey found that 18% of US women play video games 3-6 hours a week. Another 6% play between 13 to 24 hours a week. 9% of the male audience spends the same time playing video games. The survey also found that only 30% of women and 25% of men in the US do not play video games.

Features and prospects of gaming vertical
Even 20 years ago, desktop games entirely covered the market, and the emerging consoles did not really compete for PC gaming; only Asian countries felt it. Today, a radically different picture emerges, but even 20% of PC games supporters indicate the vast demand in this segment.

The leadership of mobile games was not in doubt 10 years ago, but in fact, the revenues of AAA projects for desktops are still not inferior to even the most popular applications (although everyone plays games on smartphones, without exception). Therefore, affiliate marketing is irrelevant for developers of AAA games and game consoles. It means that arbitrators work only with individual categories of gaming offers, covering a particular layer of the audience. But with 60% involvement, there can be no doubt about high demand.

Rapid growth in the gaming industry has been observed since the beginning of the pandemic. But the trend continued, people got used to playing.

Interesting to know:
Statista estimates the mobile gaming industry generated $41.7 billion in revenue last year. Analysts predict that in 2023 this figure will exceed 100 billion dollars. And by 2026, gaming will engage +1.3 billion people.

A key factor for the development of online games is the availability of mobile devices, the Internet and compatibility with modern game market products. Users do not need to buy expensive consoles and licensed disks. One can play here and now!

Types of adult gaming offers
Adult games are the most common and popular niche for arbitrators.

It is only a tiny part of the total gaming vertical, but it is 80% promoted through affiliate marketing. And so, despite the great competition, there are plenty of offers for everyone.

Let’s look at the classification of adult gaming offers or what arbitrators have to choose.

> Desktop games (PC Downloadable) are all those that need to be pre-installed on the PC, except for the AAA games mentioned above. Such projects are run on desktop, although they may have a mobile version in application format.

> Browser games (PC/Mobile Browser) are much more in demand than desktop games. It is easy to work with such offers. But, given the severe competition, we do not recommend beginners to gain experience with gaming offers focused on mobile.

> Mobile apps (Android Apps) are projects from independent developers (or groups) created without any support from large publishers. The demand for them is growing, popular streamers are increasingly switching to such games. Since classic promotion strategies are not relevant for them, their developers choose affiliate marketing.

Adult game developers have long been accustomed to working with affiliates and are familiar with their methods. And it allows you to create fruitful cooperation with professionals who understand how to achieve the goal. And that’s another plus of the Adult Gaming vertical.

It should be noted that it is not a strict classification of the offer, but individual groups, based on a number of parameters that help to navigate beginners in the gaming vertical. One offer often belongs to several groups at the same time.

Just like our author’s offer is in the category of mobile and desktop adult games.

Payment models in adult gaming offers
Based on the KPI’s target action, there are several payment models in the offers of adult gaming:

> DOI (Double Opt-In) – double confirmation registration, where the user should enter contact details (mobile or email address). An email with the confirmation link will be sent to this address or number. Only this way the conversion will be counted.

> CPS – payment or credit card data entry. Offers with this target action have higher payouts but also are more difficult to work with. Beginners are not recommended to start with them. This model may provide you a payment for the purchase of full game access by a user or a fixed rate - it is enough that the user’s card is valid and with money on the account.

> Tutorial – user’s training in the game will be a targeted action for which the affiliate will be rewarded.

> CPI – the payment for installing the game app. Be careful when choosing such offers: sometimes, conversion is counted after the user starts the game at least once.

> RevShare – in this case, the arbitrator receives a percentage of the game owner’s income for each player purchase,, that is, repeatedly. RevShare gives the ability to have a long-term passive income until the user removes the application.

Adult games - where to collect traffic?

Today, the Top regions for earning on adult games from Evadav experts look like this:
- India
- Indonesia
- Germany
- Great Britain
- Brazil
- Italy
- Georgia
- Turkey
- Japan
- Israel

Evadav tip:
To choose a promising geo, we recommend not using other people’s experience or your intuition but contacting Evadav’s personal manager for current statistics.

By 2022, the USA was the most productive region with a share of total global revenue from the gaming industry - as much as 28%, slightly behind Japan, earning 20%. But it’s not just the Japanese and the Americans who deserve attention in the gaming offer promotion, the Europeans are not far behind.

On the other hand, there are no deficit regions for this segment. Adult games are prevalent everywhere, but buying quality traffic is often impossible.

Formally, any network offers traffic for any region but is confined to specific geo. And most often it is countries with English-speaking populations. Therefore, when looking for traffic among the Western audience, choosing sites originating from Asia or the CIS is absolutely hopeless. First we select geo and CPA networks with more coverage in this region.

The target audience for adult gaming
Statistics refute entirely the stereotype that men make up most of adult gaming’s target audience. There is a slight difference in the proportion of men and women playing adult games for all age groups.

Therefore, it is possible to focus on males 18-54 and females 18-45 years with different income levels.

Traditional adult sites are in demand, but today people want to participate, not just watch. Gaming Adult is an interactive, virtual reality feature.

The most efficient traffic channels
Choosing the traffic source for adult games assumes these options.

> Platforms 18+ – websites with erotic or pornographic content. Here is the most loyal audience, which easily agrees to follow and register, providing a high conversion.

> Social media accounts for almost half of the gaming traffic, but they all work differently. Facebook is ideal for adult games (not without cloaking, of course); there is not the youngest audience, but the main traffic for this direction is to look in this network. However, mobile games are not welcome; unlike Instagram, where there are different audiences, it is easier to find the target users, but the traffic volume is much less. The greatest potential for adult games is in TikTok - young people are willing to click on gaming advertising, especially erotic and for mobile devices. Do not forget about moderation; advertising adult offers on social networks is prohibited.

> Influencers (streamers). Promoting adult gaming through them is very difficult, but it is highly effective due to the most relevant audience.

> Websites for gamers - advertisements can be placed on thematic sites, such as manga or anime. It is where cartoon game lovers gather.

> Advertising networks are objectively the best source. Evadav is a platform with quality traffic for different directions, including adult gaming. The main thing - make sure that the network supports this type of offer, then configure advertising campaigns correctly and use all the network features.

The best advertising formats for Adult
Traditionally, push, popunders, inpage and native advertising promote 18+ offers. You can only find the best for a particular offer by testing.

Evadav tip:

For a successful launch, we recommend using several advertising formats at once - for example, native ads or push notifications to warm up the audience, popunder - to trigger it. Inpage is highly effective for adult games promotion. Customization by Evadav makes them more clickable.

Whatever format you choose, it is crucial to demonstrate the playing process, the character’s appearance, and the player’s emotions when promoting games from the 18+ category.

advertising content organically looks on the platforms with video content - Instagram and TikTok with gamers of any gender and age group.


Video content in the advertisement allows the user to understand that this game can be fun to spend time on. Whatever you use - unique game features, specific scenarios, the process of character interaction, it’s better than static ads.


Creatives and landings for Adult Gaming
Since adult gaming is not a "white" vertical, approaches to creating creatives depend on the traffic source. Moderation of social networks prohibits explicit creatives. And not all advertising networks cope with adult direction. So before you make creatives, learn the website's requirements for advertising.

Where to get creatives:

5. Create your own - evaluate the rationality of such a choice because it requires specific skills and time.

6. Order from professionals - make sure this person makes unique creatives, not plagiarism.

7. Spy services - here, you can track current campaigns and watch and borrow promotional materials from competitors.

8. Photo stocks - having specific skills, you can also search for suitable adult images.

Evadav tip:
It is crucial not to copy creatives but to improve and unitize. No matter how successful the advertising campaign is, all creatives and bundles burn out sooner or later.

Recommendations for effective creatives

When making creatives to promote adult gaming, follow the recommendations:
- Unified style of advertising creatives and landing page (corresponding to the picture of the game itself) - color scheme, design so that users do not have a visual dissonance;
- Minimum text - remember that visualization is more important for gaming, so even landing should contain more pictures and videos and very little text in the form of abstracts and comments;
- Many creatives - in one advertising campaign, you need to prepare several creatives for different groups of users and several universal ones;
- Nativity - making creatives, think of them when scrolling pages; they should become part of the user’s way and not stand out from the general topic;
- Demonstration of the game and features - use the most exciting fragments, characters or their creation process, game options, specific scenarios, and levels-ups.


- The user as the player. Show the character he is controlling and invite him to make a choice, accompanied by a call to visit the landing page.


- Dialogue with the character - model a conversation or any other interaction of characters on the game’s theme.
- Video reactions - a working approach for Instagram and TikTok, which is to demonstrate strong user emotions from the game;
- Advertising in the style of reviews, opinions, and compilations - relevant for TikTok;
- Chat games - use game discussions as if characters are communicating outside the game;
- Subtitles and text with a call to action - many people view muted videos, so you must ensure that they can communicate information without sound.
- Targeted keywords - the text should contain keywords that users can get to this offer.

Examples of successful creatives:


Ad campaign setup
The author of the case chose an offer with a simple game Fap CEO. It took some time to find out that this adult game has a low entrance threshold, is aimed at a wide audience, and most importantly, is popular among users.

This offer is payable at a RevShare of 20%.


The advertiser has prepared several pre-landers where he used standard approaches for adult:
- warned of "adult" content;
- specified the age and type of device.








Evadav tip:
Note that before a user gets to the landing page, he must complete five steps. In our view, the funnel should have been a little shorter, but let’s see how that turned out.

Our advertiser has chosen the inpage format in custom System style. Judging by the CTR, throughout the campaign, the audience liked the creative. He selected the game fragment from the official promo and briefly hinted at the game point.


He has set a bid a little above the recommended and almost did not limit targeting by device type or operating systems at the start.

The English language was set, as 80% of the US population is English-speaking.


Two weeks later, the stats were like this:


The author limited the daily budget and set advertising display hours as part of the optimization. Campaigns with adult games are irrational to promote during the day when the target audience is at work.

He also set the Automated Rules to prevent the manual setting of black and white lists.

He also changed the creative to more explicit:


Here’s what happened a couple of weeks later:


As we can see from the statistics, the campaign went into minus before the optimization, but then the advertiser came to quite a decent ROI - 58%.

The RevShare payouts will gradually decrease, and there is nothing to do with it, as any game sooner or later gets boring. But the campaign can be updated; try to collect traffic from another geo.

In general, if the adult game is popular, it is worth working more with this offer.

Evadav’s recommendations and life hacks
The promotion of games from prohibited directions seems to many to be extremely risky. But our advertisers have already proven that such a risk is justified. So, if you haven’t already risked working with an adult offer, try to finally do it and permanently change the idea of this vertical.

Finally, we have prepared several expert recommendations:

> use all targeting options in the affiliate network to target your audience as accurately as possible and to maximize its reach;

> demonstrate the game experience in the video advertising format;

> choose sites with free video content for higher conversion;

> choose premium Evadav traffic and you will get traffic from high conversion sources, manually checked by our managers;

> test - based on bundles and creatives A/B testing, you can optimize the campaign at any stage, and collect more data for sources;

> connect automated rules if you do not want to optimize the campaign manually;

> use black and white lists to manage sources effectively;

> use an inpage format with custom styles to increase the clickability of your ads.

Final thoughts
The results of this case confirmed that Adult Gaming is a vertical that deserves attention. Adult games are played without exaggeration in almost all regions. A huge selection of geo, high payouts, many approaches to creating promo materials, simple settings, and no problem that the vertical is not "white".

Offers with adult games have excellent performance on adult platforms, where they look native and interact with the target audience.

Do not neglect the gaming vertical; try to find your working bundle and share your cases with us.

Launch gaming campaign with Evadav

Hello, Advertisers!

The USA is a vast field for experimentation, and we cannot fail to tell you about the prospects and intricacies of working with this region.

The Evadav team created a detailed guide dedicated to the Tier 1 leader – the USA. The largest and most diverse audience, generous payouts, stable currency rate, high income, and maximum interest in new offers – yes, it’s all about the United States.

In our new guide, you will learn the following:
- features of US audience: mentality, language, preferences, life priorities;
- prospects of geo and top verticals with the latest statistics;
- advertising formats that bring the most conversion;
- approaches to making creatives with vivid examples;
- life hacks to create an effective 2023 strategy for the United States.

You’re about to make a real little trip to the USA and, of course, to get exclusive recommendations from Evadav experts for your cosmic ROI.

USA geo features

The United States of America is a nation in North America with a vast territory and population of more than 333 million.

USA is a multilingual country. Although the English-speaking population has an absolute advantage (80%) and English has official status in 32 states, more than 300 languages are spoken.

Before collecting traffic among residents of the states, note that they have these features:
- patriotism, pride in country and history, so at least half of them try to buy domestic products;
- enterprise and planning - Americans know how to manage money, find solutions, and make profitable deals; so always indicate the benefits of the offer for them;
- optimism, faith in oneself and luck, so they participate with enthusiasm in online draws, online casinos, and betting;
- literacy, 99% of Americans are literate people, so be honest with them, do not hide your interest;
- affability and friendliness - whether residents of California or Texas, they are happy to do a small service free of charge;
- need for comfort - they want to have a beautiful and cozy home, a lot of different household appliances, and good cars;
- high self-esteem and healthy selfishness - yes, Americans value themselves and strive to be better than others, so focus on the exclusivity and uniqueness of the offer.
- pickiness - a US resident will not wait a few months for a cheap product from AliExpress;
- quality is a priority for every American; discounts and promotions for them are not so attractive, but rather, on the contrary - raise doubts about quality.

Best advertising formats

When working with the US audience, the most effective formats are:
> video format;
> interstitial;
> inpage;
> banners;
> native ads;
> push notifications;
> popunder.

Top verticals

Let’s look at the top verticals in the United States, together with the latest display statistics from January 2023.

The TOP 6 verticals in affiliate marketing in the US are:
- Dating
- Webcam
- Gambling
- Betting
- Gaming
- Nutra

Approaches to making creatives and landing pages


Americans love to play action and adult, arcade, and casual games.

The advertiser’s task is to show the most vivid and fascinating game moments, characters, and bonuses.

Such creatives in inpage format with the System-template with bright, dynamic images will show larger clickability:


Evadav tip:
update creatives more often
so as not to annoy potential leads. Also note that the same game sooner or later annoys the user, so try new platforms

The USA is the most profitable geo for online dating. Almost 300 million Americans spend time on dating websites and apps. Most conversions come from 25-35 years old audiences, but LTV and bill are higher in the 50+ category.

Evadav tip:
use English in creatives, realistic photos, macros of the city in the title and Social Style for inpage advertising to make a pop-up notification look like a new social network message.


Today there are at least 10 gadgets in every American family. In this regard, device protection programs are relevant for the population of the United States of America.

Use the following approaches in creatives to advertise antivirus apps:
- use icons and images with threat attributes, symbolizing danger;
- select scary headers with warnings about the threat or detection of viruses;
- offer free trial periods;
- focus on popular brands.


Evadav tip:
disguise ads as system notifications using custom inpage styles available in campaign settings.

The people of all the states, without exception, share a common passion for gambling. The operation of Internet casinos in the US requires the creation of an offline institution and purchasing of a license.

Evadav tip:
Choose gambling offers with a local license.

Use the following elements:
- vivid images showing the winnings and strong emotions of players for creatives;
- pre-landers with "wheel of fortune", where the user, essentially, will win and go already "warm" to the landing page;
- casinos and slot machines widgets and attributes.


For the US audience, most of the offers from this vertical are suitable, as more than 50% of Americans use biologically active supplements regularly and systematically, and 10% use 4 supplements a day.

To make cool creatives for Nutra offers:
- do not scare users with the shocking words "cancer", "impotence";
- do not address political or racial issues, Americans are negative about them;
- show a concrete result from the supplement use in photos "Before" and "After";
- use pre-lander in the local language.


Almost every US citizen, even the poor and homeless, has access to the Internet. And they have long preferred online shopping, easily part with money, and often with credit.

In creatives for the offers from this vertical:
- do not use direct calls to action ("Buy", "Download", "Order", "Subscribe", "Make a first deposit"). Americans do not like when they are persuaded to buy;
- refuse to promote low-quality goods and cheap, unnecessary things. Americans will always defend their rights in court if they find the slightest discrepancy to their expectations;
- focus on the uniqueness of the offer and the exclusivity of the product.


Webcam resources reach up to 5 million visits per day.

People (viewers) interested in offers from this vertical are often lonely, want to have an interesting leisure time, and, in fact, are ready to pay for it.

To bring many conversions, creatives must be intriguing and personalized.


Evadav tip:
Accurately identify the target audience and use users’ "pain" in creatives, landings, and pre-landers - "Lonely?" "Do you want a no-strings-attached relationship?" "Looking for a partner nearby?".

As people in the United States are gamblers, the Betting vertical shows no less conversion than Gambling.

While sports and eSports betting offers align with trends, the approaches remain the same and work well.

Use the same approaches as in work with gambling in creatives for betting offers:
- offer bonuses to Americans;
- use wow-icons and images that show the emotions of winning;
- logos of famous sports brands, club logos, and player photos work well;
- intriguing questions to users are also effective ("Guess who will win?").


Evadav tip:
synchronize the launch of promotional events
with sports events, and watch the schedule of matches and forecasts. In this vertical, your income directly depends on the offer’s relevance!

Evadav experts’ recommendations

And finally we will give you some expert advice from Evadav, which will help you to master this market and not waste your first budget:
6. Choose an inpage format for advertising campaigns. The Classic custom style shows the highest conversion.
7. At the campaign start, launch several creatives at once.
8. Limit the frequency capping for the new white list to 1.
9. Use automated rules.
10. Choose Evadav premium traffic.

Read the complete guide 2023 Advertising Strategy for USA

Launch US-campaign with Evadav

Evadav team is glad to announce fantastic promos for you! Keep reading to find out more.

Starting from Mar 7, create and launch new advertising campaigns on the top geos:

- US
- ID
- BR
- UK
- IT
- JP

And pay attention to the top verticals:

- Dating
- Webcam
- Gambling
- Betting
- Trading
- Nutra
- Apps

Here what you will get:
- $50 bonus for the 5% growth of the spend compared to the 20.02.23 - 06.03.23 period;
- $100 bonus for the 10% growth of the spend compared to the 20.02.23 - 06.03.23 period

How to Get a Bonus?
Get the bonus by emailing us at support@evadav.com with the subject line "march bonus" within the period after the end of the activity on 22.03.23 - 26.03.23.

The promo will last from Mar 7 till Mar 21.

And There is More!
All devices are beeping from greeting Push messages; e-commerce sites offer In-Page and Native ads, as well as Popunder - it’s 8 March!

We are greeting all the women on International Woman's Day! On this day, let’s thank every woman in our life and show them love. Happy Woman’s Day!

To this occasion, we’ve prepared one more bonus surprise for you:

Get +8% for replenishing your balance up to $1000 by using the promo code march8!

Launch your campaigns with Evadav

Read also: AI Tools for Affiliates

Hello, Evadavers!

While some wonder how to promote their website, others have already found the most effective, efficient, and safe way to increase traffic quickly.

Remember, a well-attended platform is not only a direct income for the webmaster but also an excellent opportunity for additional monetization, such as push subscriptions.

The author of our case chose our advertising network Evadav with high-quality and verified traffic. He shared with us his experience in driving traffic to his website.

Are you ready?

Publisher’s details

So, in this case, a website with video content for adults is the target platform for driving traffic. And therefore, the audience of this offer is 18+.


As you know, promoting such a project in standard ways is difficult, which explains the chosen method's relevance. The publisher decided to test Evadav's US popunder traffic - the top geo for the 18+ category. Let's see how it met his expectations.

- offer type/offer: content website (adult video-content)/ cams.xvideos.com
- ad format: popunder
- device: mobile
- OS: Android
- ad network: Evadav
- geo: USA
- campaign period: 19.02.23 – 20.03.23
- total budget: $848,38
- total clicks gained: 1 303 229

The choice of geo is justified - video content for adults is viral in the states.

Interesting fact:
By the way, statistically, 80% of Americans pay for subscriptions to receive videos on demand. We can see an increase in the number of consumers who have a video-on-demand service (SVOD) in the US from 2015 to 2022:


A poll conducted in 2022 among 8,732 Americans found that 66% watch videos on smartphones.

Therefore, the author of the case chose mobile Android traffic.

By the way, arbitrators love adult offers. They are "evergreen," understandable even for newbies, available for various geo, and easy to access the American market.

Moreover, on our publisher's site, users did not need to subscribe; click is enough for conversion. These are popular among affiliates.

Why the popunder format?

You probably heard that popunder traffic is “cold” and cheap. Then why did the publisher choose this format?

Pop traffic is more common where people can get the desired information for free (for example, to watch a movie), so even pop-ups without their consent do not annoy them.

At the same time, many people come for specific content on the content site and typically respond to such offers. And most importantly - if the platform is profound, then non-quality and bot traffic is eliminated.

Evadav has its own anti-fraud system, which pleases the quality of even popunder traffic.

Features of the content site vertical

The content site is not a new vertical but a well-forgotten old one. Standard offers include the following:
- payment for registration;
- buying access to exclusive content;
- paid user subscription to information products and services;
- trial access to media files.

If the user is looking for a movie, to access it in HD Ultra-quality, he needs to register and pay for access, say, 1$. To do this, the user needs to enter the data of his payment or credit card, which will be charged the service's total cost after the trial period.

Subscriptions are relevant through CC Submit and direct billing of mobile operators. People are used to such offers and respond to them normally, especially in countries from tier 1.

To drive traffic to the content site, you must constantly monitor popular and long-tail keywords and adapt the landing pages to each query and geo.

Even when you only need a free registration to view content, it is challenging to promote some resources if their content, as our partner, is related to prohibited topics.

In this case, we are dealing with adult traffic. Oddly enough, there is fierce competition among websites. Webmasters are ready to use any method of fighting competitors, including aligning with search engines filters. So affiliate marketing is the best way to raise the metric.

Offer types

The offers from this vertical are divided into:
- news websites;
- blogs;
- aggregator sites or catalogs that collect information on various companies and services;
- video hosting, online cinemas;
- manga and anime
- thematic resources for narrow niches (for accountants, canine keepers, bankers, etc.);
- online libraries
- photo stocks.

Best ad formats for a website with 18+ video content

The following advertising formats are effective in promoting adult offers:
- popunder
- push notifications;
- inpage
- native.

You need to test to determine which format is most effective for your product. Unfortunately, however, not everyone is ready to budget for tests.

Evadav tip:
Try Evadav’s inpage traffic for your campaigns. This format covers iOS users. Such advertising drives a new solvent audience.

Popunder traffic for content website

The script of the popunder, integrated into the website code, automatically runs the landing page. The target page appears not over the working tab but under it, and therefore you can count on the high loyalty of the audience. In this case, popunders and clickunders are the least aggressive form of pop-up advertising.

Popunder does not block content; it unobtrusively waits for the user to finish his work and pay attention to it. He does this on his own accord, which means he wants to see the offer, and the probability of the target action is several times higher.

Benefits of popunder traffic for the content website

- No creatives. Quality triggering landing page - everything you need to get the lead.
- Low click cost relative to other formats.
- Huge Reach.
- Adapted advertising for all types of devices.
- The large traffic volume according to CPM-model (payment for thousand impressions).

Effective landing page for the popunder

The target page, run by the popunder script, is the only option to convert the visitor to a lead.

Mandatory components of landing page:
- interesting "catching" title;
- the main text, concisely describing the essence of the offer;
- eye-catching CTA button ("register!", "act", "subscribe", etc.).

Use this checklist to create an effective landing page for your campaign:

> the target page weighs less than 200 Kb and downloads in less than 2 seconds;
> the text is simple to understand and clearly describes the essence of the offer;
> the title intrigues and motivates to read the offer;
> page design is bright, not overloaded with text and images, and contains interactive elements;
> you can use various triggers: discounts, gifts, bonuses, special offers, countdowns, and anything that helps to retain the user.

Examples of quality landing pages, which are likely to bring a lot of leads, look like this:





Please note:
Here are the proper titles, the essence of the offer is clearly described, the visuals look harmonious, and the fonts are selected correctly. CTA buttons with accents on urgency - "Watch now", benefit - "Sign up for free".

And the following landing pages are poorly made. Look at them and try not to repeat these mistakes.


Such landing is uninformative and boring, and the font size is chosen incorrectly. The title is not intriguing but, instead, forces you to register.

Evadav tip:
Try not to use words that subconsciously cause resistance ("buy", "order", "register") in the text of the landing page. Replace them with a softer and more friendly "join", "try", "get bonuses", etc.

And there's no data entry form on this landing page:


In addition, we would recommend changing the call to action, otherwise the user will get confused.

Ad campaign setup

Okay, let's dive into settings.

The owner of the offer targeted mobile traffic from the USA. The country is multilingual, so the browser's language was not chosen. The publisher was interested in the users of Android devices with any browser. He did not limit the number of impressions and the budget.


CPM at the start was $2.42; a week later, on the manager's recommendation, it was raised to $2.83.

Landing, in our opinion, is effective, and the registration form is minimalistic:


Within a week, the campaign showed the following results:



According to the weekly test results, the partner optimized the campaign. On the advice of the personal manager, the publisher raised the bid, and added automated rules so that non-convertible zones would automatically go to the blacklists.

Advertising was inexpensive, so limits on display and budget were not applied.

The final statistics a month after the launch looked like this:


The case author received 1,303,229 clicks and doubled the traffic, investing only $848.38.

To date, he continues cooperating with our Evadav advertising platform as a webmaster, monetizing his adult traffic with push subscriptions. But this is another story. The partner promised to share the results in the following case.

Expert tips from Evadav

11. Target one geo in one advertising campaign.
So it is easier to win the auction and get objective statistics for optimization and better results.
12. Install the CPM above the recommended by the system.
The higher the bid, the more in-demand traffic sources you buy, and the more you get traffic and leads.
13. Set postback up.
Do not ignore the importance of tracking conversion information.
14. Add automated rules.
This option will optimize the campaign without your participation.
15. Pay attention to technical optimization.
The audience won’t wait for a page he hasn’t even requested to upload.
16. Set a daily limit for the campaign budget.
This way, you can control the cost of purchasing traffic.
17. Explore and analyze the market.
If you do not know how to do the proper landing page, see promotional materials of the current campaigns of other advertisers in spy services.
18. Adjust display frequency capping.
Set no more than one daily show for one user to avoid annoying them.
19. Use pre-landers to promote sites on prohibited thematics.
So you can go through the moderation on the platforms with strict requirements for advertising, eliminate non-target traffic and warm up interested users.
20. Use Evadav’s personal manager tips.
He’s interested in your results!

Final thoughts

A content site is a vast vertical in traffic arbitration with many directions and opportunities. With the real case example, we showed that Evadav’s popunder traffic converts perfectly.

With low CPM and minimal partner participation, the traffic volume to the site with 18+ video content more than doubled and brought 1 303 229 clicks.

Buy Evadav’s quality traffic

Hello, Advertisers!

Nutra is a classic evergreen vertical in affiliate marketing.

In addition to making excellent earnings (this industry brings billions of dollars to advertisers annually), the Nutra vertical requires a deep understanding of consumer behavior, making it ideal for affiliate marketing.

The Evadav team has created a detailed step-by-step guide in which you will learn:
- vertical's features, prospects, and problems;
- the target audience of Nutra offers;
- promising traffic and geo channels;
- working approaches to making creatives;
- the best advertising formats for promotion;
- the secrets of profitable advertising campaigns;
- and, of course, actual advertising statistics to inspire you to even more fiery results!

Immersion in the world of Nutra and exclusive advice from Evadav experts for profitable campaigns and ROI await you.

What is Nutra vertical?

Nutra is biologically active supplements, dietary products, minerals and vitamins, and cosmetic products. This vertical has many directions.

> Target audience is mostly women aged 35-55, but there are also men aged 25-40.
> Competition level: consistently high.
> Traffic cost: average.
> Pricing model: COD, SS-offers, and Trial.
> Offer type: "white" - the user gets a product that could solve his problem. But with 18+ products, you will have to bypass the moderation.
> Difficulty level: It’s easy to start with Evadav traffic.
> Geo: The highest conversion is in the countries from Tier 1 and Tier 2. You can also try Tier 3.

Features of Nutra offers: relevance, problems, and prospects

Even experienced arbitrage managers can hardly promote dietary supplements.

Let’s see what problems advertisers face when working with Nutra offers:
- high traffic requirements (most often geo from Tier 1 are listed in offers’ KPIs. Tier 2, and 3 geos are rare);
- consumers are often unaware of some of the supplements that could potentially solve their problem until they see the advertisement. Therefore, Nutra can't be found through search engines, which means that it is simply pointless to promote it with keywords;
- high competition, tough to advertise Nutra in Tier 1, but the level of payouts motivates ideally;
- leading the user to conversion is difficult, and it's nothing to do here without warming up;
- Nutra vertical products target the solvent audience - there are no cheap goods, so it is even more challenging to get the lead from Tier 2 and 3.
But look, what results can be achieved with the right approach:


Best geo for Nutra offers

The list of the most stable leaders to date looks like this:
- India
- Indonesia

Secondary geo which also show good conversion:
- Germany
- Great Britain
- Brazil
- Italy
- Georgia
- Japan
- Israel

Evadav tip:
Pre-analyze the relevance of the offer in any geo to get a good CR. Do not neglect Asian countries. Demand for Nutra is good. Yes, the payouts are lower, but large volumes and low traffic costs offset this.

Target audience

At first glance, it may seem that the target traffic should be sought among the young and progressive generation.

But in fact, it turns out that the products of non-traditional medicine mainly interest adults.

Generation Z trusts exclusively evidence-based medicine, pays dearly for consultations with specialists, and buys individual nutritional plans. Sometimes the young audience is also interested in "wonder pills", but adults - much more often.

Traffic sources

You can use any traffic source for Nutra offers — social media, Google Ads, teaser networks, marketplace, push.

Effective advertising formats

The following formats work perfectly for Nutra offers advertising.
> classic push notifications;
> popunder;
> native ads;
> inpage.

Evadav tip:
To promote Nutra products, choose Classic-style - such ads show the best CR and CTR in beauty and health offers. Please note that custom styling is an exclusive feature from Evadav.

Nutra attracts advertisers for a reason. If you do everything correctly, spend the budget wisely, and use all the options of the advertising network and recommendations from the Evadav team, ROI will only please you.

Read the guide on promoting dietary supplements, and don't be afraid to test the Nutra offers.

Read the guide

Launch Nutra-campaign with Evadav

Hello, Evadavers!

Online trading is a complex niche for earning money, where most people drop out of the race, losing money. But direct advertisers and arbitrators have made and will continue to earn money until people's thirst for "easy money" and the desire for a better life wears off.

We want to show you an advertiser’s case which perfectly demonstrates the relevance of the vertical in Europe and will close the doubts about the quality of Evadav pop traffic if you still have them.

So, the author of the case is an arbitrator who chose an offer from a direct advertiser and decided to test the Evadav popunder traffic on it. Olymp Trade is an international multilingual platform for online trading, where you can earn on various types of assets, including cryptocurrency, shares, stock indexes, assets of commodity segment, currency, etc.



The trading platform looks decent, neat, and beginner-friendly. It has a demo version, quick support, and a mobile app. But we are not traders with you, and in this case, Olymp Trade interests us as an offer of the arbitrator, who wanted to drive the popunder traffic from European countries and chose the right source - Evadav.

So let’s start with a bundle:
affiliate network: direct advertiser
payment model: CPL (payment for registration)
ad format: popunder
geo: EU, Tier 1
traffic type: mobile
OS: Android
campaign period: 21.02.23 – 22.03.23

The problem of lack of money is eternal for most people in all countries. Everyone wants to improve their financial situation, but not everyone is willing to take risks and invest. Therefore, the main problem of the advertiser promoting a trading offer is to lead the potential clients to the target action, to work out objections, and show what "pains" they can close if they register on the trading exchange.

The advertiser targeted mainly European countries from tier1. Remember, Europeans - solvent, gambling, but already quite sophisticated. They are difficult to surprise or induce spontaneous decisions; they are prudent, calculating, financially literate, and reluctant to part with money. But with the proper approach, the conversion is feasible.

What is trading?

The essence of online trading is simple and old as the world: buy assets (currency, stocks, crypto, and any securities) when they fall in value, and then sell when their price rises. The difference in value is the trader's earnings.

At first glance, the work is not dusty, and the income is decent. But there is a nuance: to not lose all capital at once, it is essential to have financial literacy, catch the "mood" of the market, and adjust to trends. It's necessary, even if a robot replaces you.

Forbes' most successful traders admitted relying on mathematical models to make decisions. One of the world's best traders, Mark Minervini, claims that success depends not on finding the lowest point but on the ability to enter the trend.

Therefore, most users of trading platforms are beginning traders, of which only a few will become professionals. But many people will always be willing to try, as the chance for a "beautiful" life, tons of money, and luxury attributes are powerful triggers.

Obviously, the pandemic, the popularization of offers from bordering verticals, the unstable economic situation, the political crisis, and the war have increased the demand for trading offers.

The dynamics of currencies and the share price index in developing and developed countries also contribute to this:


Trading offers types

A wide range of offers represents the trading vertical: players can earn here on the exchange rate of currencies, securities, precious metals, shares of marketplaces and large companies, and digital assets.

Benefits of trading offers for arbitrators

> Trading offers have a low entry threshold (compared to crypto, gambling, and betting), especially if KPI is minimal. Vertical is good for beginners.
> Different traffic sources, including free and shareware (Facebook, TikTok, Telegram, Instagram, or local social networks in current geo), are relevant for this direction.
> In addition to direct promotion, here you can use various bundles, offering, for example, trading tutorials or programs for automatic trading on the asset exchange.
> Trading is not as strictly regulated by law as related verticals.
> Advertising trading offers are easier to moderate.

Target audience

Potential traders are men 25-45 years old who can be middle management and entrepreneurs. The target audience of trading offers is those who have heard something about investment, have economic education and understand the phrase "money makes money."

By the way, as in gambling, for example, you can count on the poorly educated and desperate guys who are ready to invest everything and hardly feel the "smell of easy money."

But for the advertiser, they are not as valuable as the first type. Why? Because they have very little money, and after losing the latter, they usually do not return and generate income through a trading platform or arbitrage.

Payment models

Arbitrators usually receive a CPA-model fee: for registration (CPL) or first deposit (CPS).

Some partners offer an additional return on RevShare. In this case, the arbitrator receives a commission for the platform’s income from the user, and this may be a very long-term passive income if the user stays on the stock exchange.

How to promote trading offers

Approaches to their promotion depend on what audience you want to attract: "big sharks" ready to change the platform or "fresh blood" - who have heard something about such earnings but have not tried yet.

Evadav tip:
If you want to "warm up" a new audience and lead to target action, the whole focus should be on the opportunity to change one's life and realize all material dreams. We’ll show how to do this in examples further down the case.

Where to look for traffic for trading offers?
Traffic for trading offers can be safely searched in:
- Singapore
- Brazil
- India
- Malaysia
- Saudi Arabia.

Generally, advertisers can choose any country with the following:
- unstable economic situation;
- low income
- harsh working conditions.

Where the local population has no other ways to improve their financial situation, online trading is increasingly attractive to people. And a commercial like "Working two hours a day and making more than my boss. Do you want to do the same?" still works perfectly.

Best traffic sources

Most sources and advertising formats are suitable for promoting trading platforms (unless specific types of received traffic are specified in the offer).

But since the subject is complex and the competition is high, testing can take a long time until you find a working bundle.

So, to earn on trading offers you can use the following:

Paid sources

> СРА-networks – are intermediary platforms that help advertisers and arbitrators find each other. Here you can buy traffic with the necessary parameters for your site and arbitration. Choosing a partner with good reviews is essential to get high-quality traffic and not merge the budget, never having received conversions. Evadav traffic is one of the best in the market thanks to its anti-fraud system.

Test Evadav traffic

> Contextual advertising - effective, quick, simple, but expensive. Even direct advertisers who can afford to buy advertising from search giants and bend to their strict requirements prefer choosing other ways.
> Banner advertising - more suitable for increasing brand awareness, but it is also quite relevant for trading offers as an additional channel.

Free sources

> Thematic platforms are any resources, forums, and publics devoted to financing, investment, or related areas, where you can leave a link to the offer.
> Social networks: You can promote offers in relevant groups and communities. You can spam free of charge in comments or honestly negotiate with the group administrator about paid advertising.
> Youtube - the largest video hosting - can bring much traffic if you create a thematic channel and its promotion.
> Bulk emails, oddly enough, still work, and in trading as well.
> SEO - bringing your trading platform (or platform where you will advertise it) to the top of SERP is wonderful, but long and expensive, if you refer it to a specialist.

Best formats and examples of creatives that lead to conversion

> Classic push — pop-up notifications that you can personalize. Push is easy to "target" the audience with the desired parameters; they are visible and cover all devices and platforms (except iOS). It is an excellent option for arbitrators and direct advertisers who want to get a lot of traffic at an affordable price quickly.




> Popunder directs traffic to the landing page, which opens under the working tab. As a variety of pop-format, popunders bring a relatively loyal audience, and there is no need to spend time and budget making creatives. A quality selling page is enough. It should have a catchy headline, a clear call to action, images with successful men, happy faces, graphs, topical elements of the exchange, and "beautiful life" attributes.





> Native advertising works as well as previous formats but costs a little more and requires the uniqueness of promo materials. Advertising should be relevant to the site's subject and organically incorporated into the content. Though you can't scale it, the proper native ads will bring long-term income.


> Inpage is a pop-up ad with a small image and an intriguing headline. There is no subscription base because users do not need to subscribe to them. The format is not aggressive and is relevant for Safari browsers. Promo materials for inpage work the same way as for push. Custom styling of widgets can make them as personalized as possible, but this option is still available for a few partners. Evadav is one of them.

Here is the Standard Social custom template:


The following creative is in System style:


Evadav tip:
Due to custom styling, inpage format shows conversion 2-3 times higher than others. Such notifications cover the iOS audience and are not blocked by browser extensions.

Ad campaign configuration

Our advertiser has chosen for his campaign popunder-traffic from selected European countries: device type - mobile, OS - Android.

The Olymp Trade platform is multilingual, so all browser languages are relevant.


At the start of the campaign, our arbitrator of the promoted trading platform chose a bid a little above the minimum.


The partner eliminated hours when people are least active online. Since his target audience is working men, offering them pop-up advertising after hours - lunch break or while commuting is better.

He didn’t set any budget or display limits and added a postback URL and macros {COUNTRY}, {BROWSER}, {SOURCE_ID}, {OS} to track statistics by the required parameters.


To warm up the audience, he used such pre-lander with a questionnaire:


A week later, he analyzed the results and consulted his manager on optimizing the campaign.


The personal assistant recommended choosing one geo in one campaign, raising the bid, and connecting automated rules.

The advertiser selected three countries that showed the best conversion - Germany, Italy, and Spain, and divided them into different campaigns.

They were running for three weeks and showed these figures:







Thus, the advertiser spent $10,680 for one month, receiving over a million impressions and 52,167 conversions.

After optimizing, the campaign yielded:
– in Germany 15,276 leads and $1,272.61;
– in Spain, it reached 16,242 leads and $991.09.

The best results came from Italy - the campaign brought 14,310 registrations and a $1,554.13 profit!

The results are excellent - with moderate costs and minimal advertising participation, the average ROI was almost 37%.

How to work with trading vertical: exclusive recommendations from the Evadav team

If you decide to test trading vertical or increase traffic on your trading platform, follow the advice of our experts:

6. Choose one geo in one advertising campaign - so you can get the most accurate statistics, it is easier to optimize the campaign and take the best positions in the auction to win your bid.
7. Run tests with a fixed CPM recommended by the system or higher. Remember, the higher the bid, the more popular sources, traffic, and leads you get for your campaign.
8. Configure the conversion tracking with Postback URL to track results and optimize in time.
Connect automated rules with a personal manager. This feature allows you not to waste time on manual optimization - non-convertible sources automatically fall into the blacklist.
9. Ask your personal manager for advice, who is ready to answer questions and help at every campaign stage for your high ROI 24/7.

Trading vertical for arbitrators is as attractive as gambling or dating. All people, to some extent, gamble and want "easy" money. Therefore, trading offers are popular and relevant in different geo.

Our arbitrator's campaign lasted one month, cost $10,680, and made $3,926 in profits. The final ROI was 36.77%.

Is that what you want?
Now having another "warm" ready-made bundle, you can start testing trading offers.

Launch trading campaign with Evadav

Hello, Evadavers!

Dating for arbitrators is the "yummiest" vertical, and the USA is top geo. Today only the lazy do not earn with this bundle!

The Evadav team decided to share with you a successful case of our advertiser, who got excellent results in just a month.

Our advertiser got acquainted with trends in affiliate marketing for 2023 and additionally requested from the personal manager Evadav’s current top verticals.

Here it is:
- dating
- gambling
- trading
- betting
- nutra

The US is in the list of the most promising geo for dating vertical two years in a row, and in the second quarter of 2023, it also remains in TOP:


The author of the case decided to work with the American audience with a large amount of targeted traffic for the dating vertical and the highest payouts.

Take a look at the dynamics of the traffic volume in the online dating vertical in the United States from 2017 to 2024:


According to forecasts, the number of dating service users in the States will rise to 53.3 million by 2024.

In particular, mobile dating application users are expected to reach 25.7 million by 2023.

The top dating apps in the US today is the following:


Statistically, by 2027, the total income from online dating in the US will be $1.5 billion — 200 million more than in 2022.


So, back to our advertiser and his bundle:

- ad format: inpage/style Social (Live Chat 1)
- offer type/offer: dating (18+)/ iflirts.com
- target action: registration
- affiliate network: Traffic Partners
- geo: США
- campaign period: 14.03.23 – 12.04.23
- total budget: $27 493,43
- total earned: $37 516,63
- net profit: