Not all products can be advertised online and not all online marketing can be considered successful. I don;t see online marketing replacing offline marketing.
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As long as human interaction exist, traditional marketing or advertising can not be totally replaced by online marketing or advertising.Do you think the billboards and posters that we see around will be obsolete because of online marketing? The president of billboard makers said that as long as the putting up of billboard will not be illegal then they will remain in the roads. One popular offline marketing style is the poster at the back of the public bus. It is a moving advertisement that practically has more audience than the billboard that is stationary. Well, I guess the billboards and posters are here to stay.
traditional metod of shopping cannot be totally replace because there are some products that you need to see before purchasing,reason to ensure the quality of what you are buying.such products like electrical equipments etc.the traditional marketing would definitely continue to exist for some reasons, not everyone would fully subscribe to buying online because some love to see and inspect the products before making an order or payment, some need the goods urgently and would prefer to stop buy and shop, major reason why some online stores retain their physical shops and also encourage people to buy from the floors.
I quit agree with you,in as much as the online platform has gained more ground in terms of penetration of the market and less cost effective in putting out your products out there,the billbord advertisment and offline ads will still be very much relivant in the future.the traditional marketing would definitely continue to exist for some reasons, not everyone would fully subscribe to buying online because some love to see and inspect the products before making an order or payment, some need the goods urgently and would prefer to stop buy and shop, major reason why some online stores retain their physical shops and also encourage people to buy from the floors.