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5 SEO strategies that increase visibility


1.Usability is a priority usability

Your website is your digital home. Here you want to target all your consumers. For this reason, the user experience is very important in the SEO effort. Google wants to offer the best possible UX and they want to see the same thing from the sites they rank. A site that users leave after the first interaction is a signal to Google, and it will treat the site's positioning as such.
If you make clear, clean and focused presentations to guide the visitor to the next step in his journey, you will be able to keep visitors interested for a longer period of time, and this improves SEO.
When structuring a site, make sure that as many elements as possible determine the improvement of the main purpose of your company.
Of course, several steps are needed to improve your site in terms of SEO, such as Image Optimization, getting inbound links and keyword research. That brings us to the next point.

2. Different types of keywords

Keyword research is the cornerstone of SEO. You need to target the right keywords to reach your desired audience. Even if certain keywords, such as long ones, have gained popularity lately, you need to understand things in a much deeper way than that.
The key words that define your site are phrases that users use in their searches when they want to describe a business. These keywords are very general and it is very difficult to get good positioning for them, but still, they play a key role in your keyword strategy. These phrases should be placed in the entire content of your site.
The key product conventions deepen the niche area. These terms characterize the "merchandise" that your site offers. In order to use these keywords in the most efficient way, they must be as specific as possible. If your brand sells footwear, then the keywords you need to use are Nike, Adidas, New Balance, etc.
GEO Targeting keywords are a must for a local SEO business. These terms are about location and help Google or other search engines identify the location of your business, which can then be shared with users. GEO Targeting's key beliefs are extremely important because, as Google said, "50% of consumers who searched a business for a smartphone's location visited that place in the next 24 hours."
Although this tactic will take time to get results, a great way to get relevant information through keywords is to implement a voice search feature on your site.

3.HTTPS - an important new ranking factor magnifying glasses.
Google believes that user safety is very important.
HTTPS URLs provide a much more secure experience for site visitors compared to HTTP. In fact, the "S" in HTTPS comes from Securitate.
Google has even developed a ranking signal for HTTPS in its Algorithms. Backlinko, an SEO training service, conducted an experiment that included more than a million Google search results and found that "there is a close correlation between Google front page ranking and HTTPS."
Moreover, Gary Illyes, a Webmaster Trends Analyst at Google, tweeted in 2015 that "if you work in SEO and recommend against HTPPS, you're wrong and you should feel bad.

4.Support schema.org

Schema.org is a specific kind of structured data that helps Google and other search engines return more informative results to users. Adding Schema.org to your site will help improve the snippets used for your site in the SERP and will tell search engines where your reviews are, where the videos are located, which is your company's niche. and more.
Although schema.org is not currently a ranking signal, Google has stated that in the future it may become. John Mueller, a Webmaster Trends Analyst at Google, said that "over time, I think it's something that will be used for rankings."

5. Create content Grow traffic

You're probably tired of hearing about content marketing, but it's worth repeating.
Content plays a huge role in SEO, and it must be constantly created and focused on the keywords for which you want to get good rankings. But that doesn't mean that content shouldn't be useful to users. The development of useful content that readers will enjoy is the purpose of this "game".
Content not only contributes to SEO strategy, but is able to get ranking on its own, thus becoming twice as effective. In addition, constant content posts cause crawls to return to your site, showing that your site is active; another factor that contributes to SEO improvement.
SEO can be difficult at times, but the above tactics are not complicated and offer massive benefits. If you want your site to survive in the online environment, SEO is a necessary practice to raise awareness of your brand.
My current concern is that I want to know how to get the traffic to the article that we just published. Because there are companies out there who are pumping out content so much quickly that it gets harder to compete with the other people. That means we have to think about the SEO from traffic angle more than just search engine.